Brand KPIs for chocolate & candy bars: Tony's Chocolonely in the United Kingdom

Consumer Insights report

This report is based on the performance of Tony's Chocolonely in the United Kingdom. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Tony's Chocolonely against the chocolate & candy bars industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators: awareness, popularity, ownership, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for chocolate & candy bars: Tony's Chocolonely in the United Kingdom

  • Tony's Chocolonely's branding resonates with Baby Boomers similarly to other brands in the industry
  • Tony's Chocolonely generally appeals to women more than men
  • Among Tony's Chocolonely enthusiasts, 46% fall under the high-income category
  • Among Tony's Chocolonely fans, 58% state that they get excited about chocolate & candy bar products
  • 85% of Tony's Chocolonely consumers display loyalty towards the brand

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