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Amazon

Once a modest online seller of books, Amazon is now one of the largest companies in the world, and its former CEO, Jeff Bezos, is the world’s most wealthy person. We track developments, both of Bezos and Amazon, its growth as a video producer, the popular Prime service, as well as its own hardware, which includes the Amazon Kindle e-reader, Amazon Kindle Fire tablets, and Amazon Fire TV streaming boxes.

Richard Lawler
Richard Lawler
OpenAI’s big numbers: $122 billion funding round, 900 million weekly ChatGPT users.

OpenAI’s latest round of private investment has closed, with participation from Amazon, Nvidia, Softbank, and Microsoft, as well as $3 billion from individual investors, as it prepares for a potential IPO. This comes after it announced the end of its video generator Sora, and the announcement says it will focus on building a “unified superapp” with ChatGPT, Codex, browsing, and other agents all built in.

OpenAI:

ChatGPT has 6x the monthly web visits and mobile sessions than the next largest AI app, while total AI time spent is 4x the next largest AI app and 4x all others combined. Search usage has nearly tripled in a year, and our ads pilot reached more than $100 million in ARR in under six weeks.

Thomas Ricker
Thomas Ricker
Delta signs with Amazon, not Starlink.

Now we know why Delta Airlines has been holding fast to its sluggish in-flight connectivity providers while seemingly everyone else has jumped into Elon Musk’s lap: it was holding out for Amazon Leo. Amazon’s still busy building out its satellite constellation so we’re talking 2028 before Delta can start offering the service on about 500 domestic aircraft.

Jess Weatherbed
Jess Weatherbed
Amazon now owns a humanoid robot company.

Roughly 50 staffers at Fauna — the startup behind the three-and-a-half foot tall bipedal machine called Sprout — will now be joining the e-commerce giant. While Bloomberg reports that Amazon isn’t planning to deploy the robot in its operations, leaked documents have already revealed Amazon’s goal to replace 600,000 future workers with automation.

Emma Roth
Emma Roth
Amazon’s Starlink competitor is ramping up its satellite launches.

Amazon Leo, the company’s satellite internet initiative, says it’s on track to more than double its annual launch rate with over 20 missions, while shuttling more satellites to space per launch with new heavy-lift rockets. So far, Amazon Leo has deployed more than 200 satellites to its constellation, and its next mission is set for March 29th.

Amazon is making an Alexa phoneAmazon is making an Alexa phone
Stevie Bonifield
Jess Weatherbed
Jess Weatherbed
Alexa’s AI upgrade lands in the UK.

It’s the first European launch for Alexa Plus. It will be available for free during early access, then will cost £19.99 (about $26.50) a month, or free for Prime subscribers. The update should “feel genuinely British,” according to Amazon:

“Alexa Plus knows what a ‘cuppa’ is, will understand what you mean when you say you are ‘knackered,’ and knows that ‘it’s nippy’ means it’s chilly outside. It may even drop ‘you’re taking the mickey’ or ‘Bob’s your uncle’ into conversation.”

Thomas Ricker
Thomas Ricker
JD.com takes on Amazon in Europe.

The Chinese e-commerce giant just launched Joybuy in the UK, Germany, France, the Netherlands, Belgium ‌and Luxembourg. It’s built on top of its own logistics network and aims to compete with market-leader Amazon in tech, beauty, grocery, appliances, and homeware. According to CNBC:

While Joybuy is offering free same-day delivery for orders worth over £29, the company has also launched a monthly membership service called JoyPlus. This will cost £3.99 and give users unlimited free delivery. In comparison, Amazon Prime in the U.K. costs £8.99.

Terrence O'Brien
Terrence O'Brien
Amazon’s War of the Worlds wins(?) big at the Razzies.

It was inevitable that, what is widely regarded as one of the worst
films ever made, would walk away with bunch of Golden Raspberries. War of the Worlds didn’t disappoint, taking home five awards for Worst Actor, Worst Picture, Worst Director, Worst Screenplay, and Worst Prequel, Remake, Rip-Off or Sequel.

Dominic Preston
Dominic Preston
Alexa, watch your language.

Amazon has expanded its Alexa Plus personality styles with a new “Sassy” option. The chili pepper icon hints at this Alexa’s “unfiltered personality,” but don’t worry, Amazon is keeping the spice mild, with only “occasional censored profanity.”

Chris K.:

Programming your robot to swear then programming it to censor its own swearing is something

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Sheena Vasani
Sheena Vasani
Prime Day is moving up.

Amazon will hold its annual Prime Day event in June instead of July this year, according to a recent report from Bloomberg. Sources told the outlet the sale will take place in “late June,” though Amazon has yet to confirm the exact timing of its multi-day shopping event.

Richard Lawler
Richard Lawler
Amazon’s “sassy” personality style for Alexa Plus has a lot of warning labels.

Brief, Sweet, and Chill options launched in January for Alexa Plus, and now there’s also Sassy, an “unfiltered personality with razor-sharp wit, playful sarcasm, and occasional censored profanity.”

The clever comebacks-equipped voice is adults-only and requires additional verification checks, but it’s no Microsoft Tay, M3gan, or AIA. Where the Sweet version leads with “I’m radiating pure joy,” this one suggests mayhem and being “ready to wreck some things together.”

Tiles showing the different personality options for Alexa Plus
Image: Alexa
Stevie Bonifield
Stevie Bonifield
Amazon is expanding access to its Health AI agent.

On Tuesday, Amazon expanded access to its Health AI platform beyond just One Medical members to include Amazon.com and its app, alongside an introductory offer for Prime members.

Similar to ChatGPT for Healthcare, Amazon says its Health AI is a HIPAA-compliant tool to answer general health questions, analyze medical records, and connect users to medical professionals through One Medical.

Stevie Bonifield
Stevie Bonifield
Amazon is putting more guardrails around AI coding after AWS outages.

Amazon’s eCommerce SVP, Dave Treadwell, called an all-hands meeting on Tuesday to address recent outages linked to AI coding agent errors, the Financial Times reports. That includes more oversight around AI coding, with Treadwell announcing that “junior and mid-level engineers will now require more senior engineers to sign off on any AI-assisted changes.”

Justine Calma
Justine Calma
Google and Amazon joined a ‘Superpollutant Action Initiative.’

It’s a $100 million project meant to limit methane and other pollutants that are even more powerful greenhouse gases than carbon dioxide. But any company serious about climate change still needs to address their carbon emissions, the most abundant planet-heating pollutant. Both companies’ carbon footprints have grown as they expand data centers for AI.

Google, Amazon, others team to cut climate "superpollutants"

[https://www.axios.com/2026/03/05/google-amazon-climate-superpollutants]

We don’t have to have unsupervised killer robots

AI companies could stand together to draw red lines on military AI — why aren’t they?

Hayden Field
Dominic Preston
Dominic Preston
The new new.

David Luan, head of Amazon’s San Francisco AGI lab, is leaving to work on something new. Newer than AGI, that is, which is saying something considering that’s still nonexistent.

poliwhirl08:

Wait, the guy in charge of trying to reach AGI is leaving to “cook up something new”??? AGI doesn’t exist, he was literally already trying to cook up something new.

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Jay Peters
Jay Peters
Amazon is shutting down its King of Meat game and offering full refunds.

The multiplayer title, which will shut down on April 9th, reportedly struggled to find players, and developer Glowmade recently laid off staff.

It’s yet another change for Amazon’s gaming efforts, which include ditching MMOs and offloading a MOBA to Ubisoft.

King of Meat

[King of Meat]

Stevie Bonifield
Stevie Bonifield
Amazon is now the world’s biggest company by revenue.

Amazon reported $717 billion in sales for 2025, edging ahead of Walmart’s $713.2 billion. Walmart was previously the world’s largest company by sales for over 10 years. However, as Bloomberg notes, Amazon’s cloud computing business made up a large portion of its sales — without AWS revenue, Walmart still outpaces Amazon.