Between Amazon’s October Prime Day sale and Target’s upcoming Early Black Friday Sale, this season has already proven itself to be ripe with savings opportunities.
But with Black Friday and Cyber Monday on the horizon, we know that some of the best deals are still to come. So when do the Black Friday sales begin? And what kind of deals can you expect to see this year?
We’re sharing everything you need to know below.
When is Black Friday 2026?
Black Friday falls on Friday, November 27, 2026. As usual, the shopping holiday will take place on the day after Thanksgiving.
But you don’t have to wait until then to shop the deals! Many retailers have already announced early savings events. Target will be hosting a three-day Early Black Friday Sale from Nov. 5 through 7, and then will be dropping new weekly deals throughout the season.
Walmart also announced its early Black Friday Deals event, which runs from Nov. 12 to 15 and will be followed by a second Black Friday Deals event Nov. 23 through 29. The retailer’s Cyber Monday Deals event will then kick off on Nov. 30 at 12:01 a.m. ET and run through Dec. 2.
Keep reading for the best deals that you can shop right now.
Best Amazon early Black Friday deals
A Shop TODAY Best Toy Awards winner, this magical plush makes for an adorable stocking stuffer or gift for the little in your life. If you’ve been looking to get started on holiday shopping, consider this a sign.
One writer shared that this serum improved her skin in just one use. “I chose the ‘strong’ version due to my history of using tretinoin for a decade — and I was happy I did. Though the tingling sensation is more intense than any other serum I have ever used, including tretinoin, my results are beyond impressive. My skin looked noticeably brighter after the first use.”
Don’t miss your chance to grab the serum for nearly 70% off now!
A Shop TODAY Ageless Beauty Award winner, this moisturizing cream helps hydrate dry, rough skin from head to toe. It’s formulated with pansy and chamomile to soothe and nourish the skin.
Your shortcut to editor approved picks
It’s officially cardigan season! And this cozy option is currently marked down to under $20. With its relaxed fit and “breathable” feel, it’ll make the perfect addition to your fall wardrobe.
If you’re getting ready for Thanksgiving travels, an AirTag can give you the peace of mind that your belongings are where you need them to be. This award-wining tracker can be put inside your suitcase, backpack or bag and connects right to your phone so you can track it in real time.
One writer, who tested multiple wireless headphones, named this pair her top value pick. “For less than $40, I wasn’t expecting much, but the Soundcore P31i ended up being one of the biggest surprises in my testing. They sounded better than earbuds at this price have any right to, the adaptive noise cancellation was impressive and they delivered features I’d normally expect to find on much more expensive earbuds.”
Best Target early Black Friday deals
Get in the spooky season without breaking the bank! A chic pumpkin candle can light up Halloween and last through as decor through Thanksgiving.
Crocs are the shoes that people love to hate. But no matter how you feel about them, you can’t deny how comfortable they are! This pair doesn’t look like your average Crocs but according to reviewers, it still offers the comfort and longevity the brand is known for.
In case you haven’t heard, Target has an impressive selection of Very Bradley bags. And this duffel from the brand comes in a range of patterns, including a cute holiday-themed design or the classic paisley print the brand has become famous for.
If you’re planning on doing a lot of hosting during the holiday season, it may be worth it to invest in some new cookware. Right now, you can get this two-piece baking dish set from Staub for nearly 60% off. They’re great for lasagnas, casseroles and other one-pan meals. And they’re so pretty, that you can serve your food in them straight from the oven.
The fall season means more hosting and more cooking which is where this 7-in-1 toaster oven comes in. It can bake, broil, air fry and more without taking up too much precious counter space.
Best Walmart early Black Friday deals
This shirt from a Shop TODAY editor-favorite brand is marked down by 45% right now at Walmart. It features a flattering boat neckline and cuffed ruffle sleeves.
This charging station, which was previously featured on TODAY, is designed to charge a variety of iPhone, Apple Watch and AirPods models. The small and sleek design will look great sitting on your side table.
Whether you’re shopping for a young adult or someone who just moved, this knife set makes the perfect gift. It comes with a variety of knife styles, including multiple steak knives, a bread knife, a chef’s knife and more.
Walmart named this one of its hottest toys for 2026. Its great for the littles at 18 months or older, helping them develop their fine motor skills while encouraging imaginative play, according to the brand.
When is Cyber Monday?
Cyber Monday is on November 30, 2026.
What will be on sale for Black Friday?
As experts previously told us, tech and big-ticket items, like TVs, are typically discounted for Black Friday. You can also find good deals on many of the hottest gifts of the season.
How we chose
We chose to highlight deals we thought would be interesting to our readers, focusing on top-rated product, previous reader favorites and deep discounts.
Revision Skincare YouthFull Lip Replenisher
Revision Skincare YouthFull Lip Replenisher