Toys
Shop TODAY Best Toy Awards: The Hottest Toys of 2026 That Every Kid Will Be Asking For
Consider this your guide to acing toy gifting this season.
Shop TODAY Best Toy Awards
We tinkered with top toys for months — these are the 33 every kid (and kid at heart) will want this year.
Swipe to see them all!
TODAY earns a commission on purchases through these links.
Primal Hatch Megalodon Hatching Shark Egg
Winner: Best for Big Reactions
$49.99
Amazon
$49.97
Walmart
$49.99
Target
Magic Jellykins Surprise Plush Blind Box
Winner: Best Surprise-and-Delight
$9.99
$12.99
Amazon
$9.99
Target
$12.99
Walmart
Swipe to see them all!
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Cool Maker Charm'd Accessory Studio Charm Making Kit
Winner: Best Wearable Craft
$19.99
$20.99
Amazon
$19.99
Target
$24.97
Walmart
Blooms by Play-Doh Flower Making Kit
Winner: Best Craft-Turned-Work-of-Art
$39.97
Amazon
$39.97
Walmart
$39.99
Target
Swipe to see them all!
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Rubik's Cube 3x3 Classic Color-Matching Puzzle
Winner: Best Puzzle for Older Kids
$9.49
$10.99
Amazon
$9.49
Target
Snap Circuits Soccer Shot STEM Tabletop Game
Winner: Best Build & Play Toy
$71.19
$119.99
Amazon
$71.19
Walmart
Thames & Kosmos Golden Sunrise SolarFlower
Winner: Best for Curious Kids
$22.95
$24.99
Amazon
$22.95
Walmart
$24.95
Thames and Kosmos
Ms. Rachel My First Learning Farm Playset
Winner: Best Learning Toy for Toddlers
$39.92
Amazon
$39.99
Target
$39.92
Walmart
Swipe to see them all!
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VTech Kidi Star Rockstar Guitar
Winner: Best Beginner Musical Toy
$49.97
Amazon
$49.99
Target
$49.99
Macy's
Hex Bots Explodapede Robotic Centipede Toy
Winner: Best Remote-Controlled Toy
$29.97
Amazon
$29.99
Target
emotoBot Cor-A Interactive Robot Kids Toy
Winner: Best Interactive Tech
$49.97
Amazon
$49.97
Walmart
$49.99
Target
Monster Jam Chomping Megalodon Truck
Winner: Best Remote-Control Truck
$44.88
$49.99
Amazon
$44.88
$49.97
Walmart
$44.99
$49.99
Target
Swipe to see them all!
TODAY earns a commission on purchases through these links.
Barbie Roll and Reveal Soccer Player Doll
Winner: Best Surprise Play Doll
$27.99
$32.99
Amazon
$27.99
Target
$27.99
$32.39
Walmart
Melissa & Doug Cheery Lane House Play Set
Winner: Best Beginner’s Dollhouse
$44.99
Amazon
$34.99
Target
$34.99
Melissa and Doug
Just Play FurReal Snuggles the Smiling Sloth
Winner: Cuddliest Interactive Friend
$44.99
Amazon
$44.97
Walmart
$44.99
Target
Paw Patrol: The Dino Movie Megasaurus Dino Vehicle
Winner: Best for Action-Packed Play
$49.99
$64.99
Amazon
$49.97
$64.99
Walmart
$49.99
Target
Lego Super Mario Donkey Kong Arcade
Winner: Best Nostalgic Build (for the Older Crowd)
$199.95
Amazon
$199.99
Target
$199.99
Lego
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CrunchLabs by Mark Rober The Crunchinator
Winner: Best Stress-Buster
$34.99
Amazon
$34.99
Target
$34.97
Walmart
Catan On The Road Card Game
Winner: Best On-the-Go Game
$7.99
$9.99
Amazon
$7.99
$9.99
Target
$7.99
$9.97
Walmart
More Top Toys
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