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Articles by Khayyam
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18K followers
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Khayyam Wakil shared thisMemory stocks acting a little chaotic? Unsure of how your portfolio is going to do? If you know about economic indicators, there is no lipstick or popcorn or hemline or underwear index that is going to tell you what's around the corner. Capacitors and memory do! Think about it. The entire economy buys and sells their compute many years in advance. The big tech companies... they pre-ordered all their compute years ago and just sitting on it so no one else could acquire it. These early insights are what every memory company that produces HBM, DRAM or folks like CMXT, staying their ground and with serving the consumer memory market for phones and devices. The RAM Index is a pattern identified and recognized. It's better to see it coming instead of telling the story of how you never saw it coming. https://lnkd.in/geWRK7GX
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Khayyam Wakil shared thisI've written seven essays arguing the AI stack is built on a broken foundation over the past three years. Then someone said: let's test them. Six of the seven theories are falsifiable right now with public data. One of them is blocked. The data exists, but it belongs to OpenAI and they won't release it. That last one might be the most important. 🧐
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Khayyam Wakil shared thisRemember the first mobile phone? Golf cart, cord, big antenna. We have our first version of that in a world model. Things start to accelerate now... The first real world model was priced and AMD swept it up for the low, low price of $8.2B (all stock). This is some savvy Battleship action. Someone sunk someone's battleship =) Congratulations to Fei-Fei Li and Lisa Su for navigating one of the most important precedents moving forward in spatial intelligence and compute. Press release is available on AMD's website. https://lnkd.in/g2FMX7FB
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Khayyam Wakil shared thisThe gap is two years versus two centuries. 🏃♂️➡️ We're inside the final compression now. Land, labor, attention, identity → four stages of dispossession, each an order of magnitude faster than the last. The last shift took two years. The institutions designed to respond took centuries. The gap is not closing. Everyone's debating what to protect. The children, democracy, truth, or the planet? All downstream. There's one upstream capacity that generates everything else: the ability to author your own mind. To tell the difference between what you actually think and what's been installed in you by systems optimized for outcomes that aren't yours. One question: Are you still the one doing the thinking? 🧐 Read away on this essay that might just sway you One Way Or Another. ⤵
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Khayyam Wakil shared thisThe moat compounds until the architecture rotates. OpenAI has the biggest flywheel in AI history → more users, more data, better models, more users. Every analyst agrees the gap widens. The problem: a flywheel built on one architecture doesn't transfer to the next. History has a word for advantages that don't survive the rotation. It's called the previous cycle ⤵
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Khayyam Wakil shared thisHOOK: He quit Anthropic to find out if AI was erasing us. LINE: It only takes 250 documents to poison it. SINKER: We're doing it ourselves. Daily. We're doing it daily, and rating it 5 stars. "Capability without resilience is just catastrophe on a delay. We've built a future where everything works perfectly until it doesn't—and when it doesn't, there's no redundancy left to catch us."
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Khayyam Wakil reposted thisKhayyam Wakil reposted thisI have seen this movie before. I worked at Facebook during the 2016 US presidential election. Back then Cambridge analytica had to do a whole bunch of tricks to collect 5000 data points on each American to convince them who to vote for. Same company. Better glasses. And now, how about they convince you to get that very data right off your face, gaze , pose, you pupils and micro expressions. Well, that’s what it’s REALLY About. Especially, when the very data makes into their AI ecosystem, holds much more value. Don’t get me wrong… The awe is real. It's necessary. I am genuinely amazed at how far XR has come. Smart glasses, VR, AI wearables. Call it what you want. It is the ability to extend our reality beyond base reality through technical means. Here is what people miss. Tracking your eye gaze, pose, facial expressions, pupil dilation, micro-expressions and every pixel around you in real time is not the problem by itself. That data could power extraordinary experiences. The problem is who holds it. It’s always been the same problem- https://lnkd.in/g9K3dF9D Facebook has the history of fucking things up and then paying billions to cover it all up. In 2022, Wired reported on the Quest Pro's eye and face tracking. Meta said raw images of your eyes get deleted. The insights drawn from them can still be stored on Meta's servers. They don't need the image. They keep the inference. https://lnkd.in/gXJaTUzv I would assume nothing has changed on the inside. What has changed is the outside. The form factor is beautiful now. Thin frames. Over 100 styles by the end of this year. That makes it so much easier to forget the "pervert glasses" backlash. Glassholes 2.0. This week Meta even launched camera-free glasses. Good. But the camera was never the whole story. The agent is. Muse is coming to Meta's glasses. It already makes purchases for you, now with Walmart and Instacart. An AI on your face that sees what you see and acts on your behalf. That is not only a privacy question. It is a human agency question. Last month Meta agreed to pay up to $18 billion to settle claims that it illegally collected data from kids under 13 and designed its platforms to addict them. That is a fraction of one year's revenue. A cost of doing business. So go ahead. Share the Muse videos. Gloat away. But then PLEASE read the fine print. Before you put on the "smart" glasses, ask what you are trading. It is not just your privacy. It is your agency. I know how this movie ends. All I can say is - Don't put on the glasses. Want to know why? It's a long story. DM me. Valentino Megale, PhDValentino Megale, PhD Timothy CookTimothy Cook Padmaja Harichandan Amy Peck Julia Scott Paul Jones Jordan Wiseman Monika Manolova, PhD Jaisal Surana XRSI XRSI Europe XRSI Child Safety Initiative April Boyd-Noronha 🔐 SSAP, MBA Nandita Rao Narla Fox B. Vivian Chazen
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Khayyam Wakil shared thisThe inference chip pitch is perfect. 60% less waste, 3x faster tokens, technically flawless. It's also completely wrong about what it buys you. $800M in chips hardcoded to an architecture frontier labs are racing to replace. The moat isn't in the silicon. It never was. Why inference ASICs are betting on the wrong moat ⤵
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Khayyam Wakil reposted thisKhayyam Wakil reposted this𝐖𝐚𝐢𝐭 𝐖𝐚𝐢𝐭 𝐖𝐚𝐢𝐭, 𝐰𝐡𝐚𝐭 𝐈 𝐚𝐦 𝐬𝐞𝐞𝐢𝐧𝐠?? ************************************************ I placed 3 smart watches on a banana Left smartwatch: showed a heart rate. Right smartwatch: showed a heart rate. Middle smart watches using WBD101 technology: No reading from the banana. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐝𝐢𝐫𝐭𝐲 𝐬𝐞𝐜𝐫𝐞𝐭 𝐨𝐟 𝐠𝐫𝐞𝐞𝐧 𝐏𝐏𝐆. Most algorithms are desperate to give you a number. Give them any shiny, slightly translucent surface with a little movement and they'll hallucinate a pulse. If it does it on a banana, it will do it on a loose wrist, on a table, under a sleeve. That's how you get phantom sleep data, ghost workouts, and health data people stop believing. We built WBD101 on the opposite principle: **assume it's NOT live until proven otherwise.** - IR perfusion ratio has to make sense - Pulse shape has to be human — sharp upstroke, not a sine wave - Skin contact has to be real, not optical reflection If one fails, we show nothing. Because no data is better than fake data. 20 seconds. Watch the middle. #wearables #ppg #sensors #healthtech #biometrics Well Being Digital Limited (WBD101) Texas Instruments AFE44i30
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Khayyam Wakil reacted on thisKhayyam Wakil reacted on thisOften conversations about the impact of agricultural automation are framed around displacement: machines arrive, jobs disappear. It’s a compelling narrative. But what happens when these tools actually get to the farm? Excited to share our new article, based on years of embedded fieldwork across 16 farms with growers, workers, and technology developers in the U.S. tree fruit industry. Research fieldwork which convinced us that asking which jobs AI-enabled and autonomous machines will replace - and when - was the wrong place to begin. This article examines what we identify as the “last mile” of agricultural automation: what happens after robotic and AI- enabled tools arrive on the farm and have to work in real orchards, with real crews, through conditions that can change by the hour. What we found is that the story doesn’t end when these tools reach the orchard. In many ways, its where the most interesting part begins. These technologies have to be integrated into existing individually unique and complex on-farm biological, social, and organizational systems. That requires people to interpret what technology is seeing, adapt it to field conditions, troubleshoot, and bridge the gap between how a tool was designed to work and how farming actually works. This points to an important distinction: Replacing a task is not the same as replacing a job - and neither is the same as successfully integrating a technology into a farm’s production system. These tools do not simply remove jobs on farms; rather they often change who does what and reshape the work around technology. This persistent often-invisible work of adapting, troubleshooting, and bridging this gap is what we identify as human middleware. Moreover we find that the last mile is not simply technical. It is regional and deeply relational, shaped by labor markets, institutions, grower networks, and the situated knowledge of the people working in these industries. Our findings raise a broader implication: The question isn’t simply when agriculture will automate, but how, where, and through whom? And beneath that a bigger question: What kinds of agricultural systems do we want, and whose knowledge should shape them? I’m deeply grateful to the 165 growers and workers who participated and shared their experience and knowledge with us, opened their orchards and workplaces to our team, and taught us so much about tree fruit and what it takes to make technology work in the orchard. Funding for the project was supported by the National Science Foundation and University of California Office of the President. I’m especially proud to have co-authored this with my graduate student and mentee Alex H.- an outstanding and talented Community Development Masters student at University of California, Davis in the Department of Human Ecology and UCDavis CRD alum. 📄 https://lnkd.in/gHXewQKu #AgTech #DigitalAgriculture #AgriculturalAutomation #LaborProcess #RuralSociology #FutureOfWork #TreeFruitEpistemological Friction: Embodied Expertise and the ‘Last Mile’ of Agricultural Automation in the US Tree‐Fruit IndustryEpistemological Friction: Embodied Expertise and the ‘Last Mile’ of Agricultural Automation in the US Tree‐Fruit Industry
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Khayyam Wakil reacted on thisKhayyam Wakil reacted on thisAgritech has too many entrepreneurs and business people. As a result, every year we’re told tomorrow is the day robots will grow our food and chemicals will disappear from our fields. Yet every year, most fields are still farmed the way they were in the year 2000. Some, the way they were in the year 1000. That should embarrass us. Agriculture is one of the largest markets on Earth, and it feeds every single person alive. It has its own unique challenges that deserve the best engineers and scientists to solve. Look at how we treat autonomous driving, artificial intelligence, or Mars exploration. We send our best minds. We fund decades of research. We accept that the problems are hard and we commit to solving them. Agriculture gets demos, hype cycles, and press releases. Robotic harvesting has been "solved" for decades. So has in-field autonomy. So has AI crop monitoring. Yet walk into almost any farm and you'll see none of it working at scale. I want to revisit every one of those "solved" problems. Not with another demo, but with real engineering. And one day, we will raise our heads from the work and say: today is the day we solved it, and here is the solution. Agriculture doesn't need more storytellers. It needs its best engineers and scientists. Now is the time to find them. #AgTech #AgriculturalRobotics #Robotics #AI #FutureOfFarming
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Khayyam Wakil reacted on thisKhayyam Wakil reacted on thisI was early in my satellite imagery, earth observation career when Keyhole and Google came together to form Google Earth. Offering free access to the world, fear rippled through the industry and it turned out to be short lived. Business requirements and human imagination connecting ideas to implementation made Google Earth the best marketing tool of all time for the industry. We're watching the same pattern again, this time at the field boundary layer. Google's Agricultural Landscape Understanding API, ALU, is free and publishes an IoU of 0.68. IoU, Intersection over Union, measures how closely a mapped boundary overlaps the real one on the ground, so it's the number that tells you whether you can actually trust the map. Around that same layer, Fields of The World, the open ecosystem behind a lot of this work, just launched a user advisory group of thirteen practitioners from government, academia and industry. Taylor Geospatial called it right: another great promoter. Free is always good. It brings awareness, gets applications built, sparks an explosion of use cases. Free at 0.68 IoU is good enough to spark a fire, to get an idea off the ground. But to scale, you need 0.80 IoU as a bare minimum, and mid to high 0.90s IoU to actually be successful at it. That threshold matters because errors compound, and building on inaccurate foundational data doesn't just introduce one error, it amplifies that error through every assumption, conclusion and result that depends on it. A free core can sketch the concept, but the building needs to come from a blueprint. What gets built has to be commercially defensible and have longevity behind it. The data's accuracy, recency, specifications and uptime all stack up fast once something real, an application or use case, depends on it. Google ALU: https://lnkd.in/gidbce8Z Fields of The World: https://lnkd.in/g9yMEdad Keyhole becomes Google Earth: https://lnkd.in/gGvWdyAV #AgTech #EarthObservation #GeoAI
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Khayyam Wakil reacted on thisKhayyam Wakil reacted on this350 peer-reviewed papers. A unique FDA-cleared wearable. Now organized for your next trial protocol! Since our FDA 510(k) clearance last November, Hexoskin has expanded its role in Pharma trials, and we've just launched a new website so clinical teams can use this research: 👉 https://lnkd.in/gkgBq6qu That growth in Pharma was possible thanks to our PRO/eCOA software platform for clinical research (OneView) and from our amazing scientific community, which recently passed 350 peer-reviewed publications. We want this literature to be easy to find, so clinical teams can build on it when designing their protocols. The new site organizes it by therapeutic area and research protocol. The Hexoskin Medical System is the only FDA-cleared medical wearable today that offers 3-lead ECG, 2-channel breathing effort, and actigraphy for clinical research. From protocol design to site training to biostatistics, our team works with sponsors, CROs, and clinical sites to support clinical discovery and detect early signals, helping you manage your clinical trial budget more effectively. If there's information you'd like to see that you can't find online, please reach out to me! Carré Technologies Inc., Hexoskin, Arizona BioIndustry Association (AZBio), PanAgora Pharma, BIOQuebec, Phoenix Bioscience Core, HITLAB, Southern California Biomedical Council (SoCalBio) #ClinicalTrials #DigitalBiomarkers #ClinicalResearch #Wearables #DigitalEndpoints #RealWorldEvidence #DecentralizedTrialsWearable Physiological Monitoring for Research | HexoskinWearable Physiological Monitoring for Research | Hexoskin
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Khayyam Wakil reacted on thisKhayyam Wakil reacted on thisApple just quietly crossed a line in healthcare that I think is much more important than another Apple Watch sensor. You will soon be able to buy a blood test directly inside the Apple Health app. More than 50 biomarkers. $119. Fulfilled through around 2,000 Quest Diagnostics locations in the US. Think about that flow for a second. You open the same app that already knows your: Sleep. Heart rate. HRV. VO₂ max. Activity. Medications. Clinical records. And now Apple can say: Go get these labs done. Then those results come back into the same health profile. This is a very different model from the traditional diagnostic experience. Today, the journey usually starts with a doctor or a lab. You get tested. Receive a PDF full of numbers. Maybe Google a few biomarkers. And then the data mostly disappears until your next test. Apple is trying to make the lab result part of a continuously updating health system. Your LDL is no longer just: LDL: 142 mg/dL It can sit beside months or years of exercise, sleep, cardiovascular fitness and other health data. And Apple says the Health app can then surface educational content explaining what those results mean and what users can do next. That creates an interesting shift. Historically, diagnostics companies owned the moment when someone wanted to understand what was happening inside their body. Consumer technology companies owned everything around that moment. Apple is now connecting the two. Wearable → insight → lab test → result → interpretation → action All inside one ecosystem. Apple isn't becoming a hospital. And it isn't replacing the doctor. But it is getting dangerously close to owning the front door to preventive healthcare. For diagnostic companies, I think this is worth paying attention to. Because in the future, the most valuable company may not be the one that performs the test. It may be the one that decides: when the user should test, what they should test, and what happens after the result arrives.
Experience & Education
Publications
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⚖️ Panel / Creating Authentic Experiences in VR: Why it matters and how you should be thinking about it
VR Fest [Las Vegas, NV]
See publicationGet insight and hear successful case studies from award-winning VR companies who are creating highly engaging and impactful experiences in this new medium.
Moderator:
Dr. Nitin Gupta, Google
Participants:
Ryan Pulliam, Specular Theory
Christina Heller, VR Playhouse
Jenn Duong, 1215creative
Evette Vargas, Digital Reign
Doug Magyri, IMMY
Khayyam Wakil, Live Planet -
⚖️ Panel / CG Humans: Integration of the Virtual Character in Film
Digital Hollywood [Los Angeles, CA]
See publicationModerator:
David C. Traub, Co-Founder, Epiphany Film Fund
Participants:
Brett Leonard, Co-Founder, Virtuosity VR / Director
Khayyam Wakil, VR Strategy & Innovation / Creative Partnerships, Live Planet
Joseph A. Zaki, Founder and CEO, Vrtuality
Marshall Millett, CEO, Aemass
Richard Winn Taylor II, CEO, 3SpaceVR
Gregory Panos, Founder, Persona Foundation
Woody Schultz, President/Partner of Winning Swimmer Productions
Alexx Henry, CEO BlueVishnu, -
⚖️ Fireside Chat / VR and Movies in Hollywood
Slush Play [Reykjavik, Iceland]
See publicationSlush PLAY, event in gaming and virtual reality was held on September 29-30th 2016 in Iceland.
Fireside Chat: VR and Movies
Moderator:
Dennis Mitzner - Freelance Tech Journalist
Participants:
Ben Bohn - CEO & Managing Director at RVX,
Brett Leonard - CCO of Virtuosity
Khayyam Wakil - VR Strategy & Innovation / Creative Partnerships at Live Planet
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🎙 Speaker / 15 Minutes to Fame
IBC Future Zone Theatre [Amsterdam, Netherlands]
See publicationIntroduction to Live Planet, the industry’s first end-to-end immersive video system.
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⚖️ Panel / Emerging Trends: Big Data, Robotics, VR and IoT
SUP-X: The Startup Expo [Ft. Lauderdale, FL]
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📘 Beyond Advertising: Creating Value through All Touchpoints.
Wiley
See publicationYoram (Jerry) Wind, Catharine Findiesen Hays, and the Wharton Future of Advertising Innovation Network present Beyond Advertising. It offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising—both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most…
Yoram (Jerry) Wind, Catharine Findiesen Hays, and the Wharton Future of Advertising Innovation Network present Beyond Advertising. It offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising—both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints.
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🎙 Speaker / Video Killed the Marketing Star: The Content Revolution
Fuze Conference [Saskatoon, SK]
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📘 Innovation: How Innovators Think, Act and Change Our World
Kogan Page Publishers
See publicationDrawing on exclusive interviews with more than 100 leading innovators from around the world, Innovation highlights the common denominators linking these highly creative people. It presents the inside track on who's done what, how they did it, what drives them on, and why innovation is so critical to individuals, businesses and to society as a whole.
Written by Kim Chandler McDonald.
Fortunate to be among the 100 creative people she interviewed. -
🎙 Speaker / Immersive Media: A Story To Tell -- Panel / Transmedia. What Is It?
MLOVE ConFestival USA [Monterrey, CA]
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✒️ What Could Advertising Look Like In 2020?
The Wharton Future of Advertising Program
See publicationThe Cult(ure) of Innovation
1. What could advertising look like in 2020?
2. What should we do now to get ready for that future?
Projects
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Sony MADO Telepresence
- Present
The Sony MADO project is an innovative initiative aimed at creating unique experiences by leveraging Sony's content IP value and technology. The project focuses on promoting the entertainment business through the commercialization and productization of Sony's research and development efforts. MADO aims to showcase cutting-edge technology demonstrations and human-computer interface platforms, ultimately enhancing Sony's presence in the market and establishing the company as a leader in the…
The Sony MADO project is an innovative initiative aimed at creating unique experiences by leveraging Sony's content IP value and technology. The project focuses on promoting the entertainment business through the commercialization and productization of Sony's research and development efforts. MADO aims to showcase cutting-edge technology demonstrations and human-computer interface platforms, ultimately enhancing Sony's presence in the market and establishing the company as a leader in the entertainment industry.
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Conan O'Brien - AT&T 360
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Doritos #Boldstage
See projectWe built the tallest, boldest stage at SXSW: a 62-foot-tall, functional Doritos vending machine powered by Tweets. The bold part?
We gave fans control over how bold they wanted the concerts to get. No matter if you were at SXSW, on your phone anywhere or watching the live stream on Facebook or on Fuse TV, you could pick the acts, control the playlist and trigger bold special effects. -
Super Bowl XLVII
Ravens Celebrate
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Go For Gold (Coca-Cola)
Ncite developed, “Go For Gold”, Coca-Cola’s first leadership development game in 2012. It was deployed in 2012, with much success and praise from Coca-Cola.
“Go for Gold has fundamentally shifted the way we develop our leaders; our leaders have fundamentally shifted the way we “win together!”
—Jennifer Longnion
Talent & Development Lead, Coca-Cola Europe & Global Change Management Lead, The Coca-Cola System
Ncite’s mission is to Transform the World through Play…Ncite developed, “Go For Gold”, Coca-Cola’s first leadership development game in 2012. It was deployed in 2012, with much success and praise from Coca-Cola.
“Go for Gold has fundamentally shifted the way we develop our leaders; our leaders have fundamentally shifted the way we “win together!”
—Jennifer Longnion
Talent & Development Lead, Coca-Cola Europe & Global Change Management Lead, The Coca-Cola System
Ncite’s mission is to Transform the World through Play. Our Vision is to pioneer and lead the “Transformational Game” industry by turning today’s youth into the leaders of tomorrow, and turning today’s leaders into leaders that perform at their highest potential. Ncite continues to partner and work with companies, nonprofits, investors and channel partners around the world to design, develop and deploy transformational games into corporations, educational institutions and government bodies with the goal of transforming the world through play.Other creators -
Meewasin Valley Authority
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MVA administers Saskatoon's river valley, and approached us to create a seamless, well-organized web site to present its conservation programs and resources effectively.
We paired the site’s launch with a social media campaign to raise awareness of MVA’s new site among stakeholders.
Responsible for: Web, Social Media CampaignOther creatorsSee project -
Saskatchewan Jazz Festival
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Having experienced rapid growth to an attendance of over 85,000 in 2013, SaskTel Saskatchewan Jazz Festival needed a website that reflected their expanded target-market, and to incorporate leading technology for ticket-sales and show information.
Responsible for: Design, Web, App Integration, Social Media Campaign, ECommerceOther creatorsSee project -
VIDO-Intervac
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VIDO-InterVac is a world leader in developing vaccines and technologies against infectious diseases and needed to redesign their site to adhere to today's standards and experiences. Territorial stepped in and saved the day and in turn, VIDO is now set to help save the world.
Other creatorsSee project
Honors & Awards
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✮ Best VR Livestream Experience
VR Fest @ CES
The nominees:
□ Live from Mars 360°, National Geographic
□ 2017 MISS TEEN USA® Live in 360 Virtual Reality, Digital Domain
□ LIV®
□ The VR Girl/ Reality Check VR Spaces
□ VRLive.TV
□ Dubai International Film Festival 360º Live Stream, Giga Works
▪The Same Room, Live Planet -
Volvo Trucks: Live Test Series
Cannes Lions International Festival of Creativity
Agency: Forsman & Bodenfors
Client: Volvo Trucks: Live Test Series & The Chase 360°
Volvo Trucks’ marketing campaign The Live Test Series, including the well known Epic Split film with Jean-Claude Van Damme, has received another Grand Prix at the “world cup of advertising” in Cannes. The campaign is rewarded for its long-term effectiveness.
The Creative Effectiveness award at the Cannes Lions international festival of creativity is a highly prestigious prize that measures how a…Agency: Forsman & Bodenfors
Client: Volvo Trucks: Live Test Series & The Chase 360°
Volvo Trucks’ marketing campaign The Live Test Series, including the well known Epic Split film with Jean-Claude Van Damme, has received another Grand Prix at the “world cup of advertising” in Cannes. The campaign is rewarded for its long-term effectiveness.
The Creative Effectiveness award at the Cannes Lions international festival of creativity is a highly prestigious prize that measures how a campaign has met or exceeded the campaign objectives. Unlike the other categories, the effectiveness award includes campaigns spanning a three year period, often featuring some of the most renowned advertising campaigns in the world. The jury consists of top-level names in the communication industry. -
🏆 Grand Prix
Cannes Lions International Festival of Creativity
⚐ Creative Effectiveness
Volvo Trucks: Live Test Series -
Volvo Trucks: Live Test Series
Cannes Lions International Festival of Creativity
Agency: Forsman & Bodenfors
Client: Volvo Trucks: Live Test Series & The Chase 360°
Volvo Trucks’ Live Test campaign including the viral Epic Split with Jean Claude Van Damme and The Chase 360°, picked up 20 awards, including eight gold prizes and two prestigious Grand Prix in the Cyber and Film categories. The campaign demonstrated innovations of the new truck range and how effective storytelling works. Immersive Media provided all the omni directional video capture for…Agency: Forsman & Bodenfors
Client: Volvo Trucks: Live Test Series & The Chase 360°
Volvo Trucks’ Live Test campaign including the viral Epic Split with Jean Claude Van Damme and The Chase 360°, picked up 20 awards, including eight gold prizes and two prestigious Grand Prix in the Cyber and Film categories. The campaign demonstrated innovations of the new truck range and how effective storytelling works. Immersive Media provided all the omni directional video capture for implementation for The Chase 360 component of the Live Test Series and thanks be also to B-Reel.
The day after its release, The Epic Split was the most shared video in the world. The Live Test videos have more than 100 million views on YouTube, another 50 million views from parodies and imitations and have been shared nearly 8 million times. This degree of publicity was calculated to represent 126 million euros (172.6 million USD) in earned media value. Time well spent.
This Live Test Series went on to win Best in Show at Art Directors Club, D&AD, New York Festivals, Andy Awards, Cresta Awards, Eurobest, One Show, LIA and Epica awards.
▲ Live Test Series - http://www.fb.se/work/volvo-trucks/live-test-series
▲ The Chase 360° - http://thechase360.com -
🏆 Grand Prix
Cannes Lions International Festival of Creativity
⚐ Cyber
Volvo Trucks: Live Test Series -
🏆 Grand Prix
Cannes Lions International Festival of Creativity
⚐ Film
Volvo Trucks: Live Test Series -
🥇 Gold Lion
Cannes Lions International Festival of Creativity
⚐ Integrated
Volvo Trucks: Live Test Series -
🥇 Gold Lion
Cannes Lions International Festival of Creativity
⚐ Direct, Best Integrated Multi-Platform Campaign
Volvo Trucks: Live Test Series -
🥇 Gold Lion
Cannes Lions International Festival of Creativity
⚐ Promo and Activation
Volvo Trucks: Live Test Series -
🥇 Gold Lion
Cannes Lions International Festival of Creativity
⚐ Film / Craft
Volvo Trucks: Live Test Series -
🥇 Gold Lion
Cannes Lions International Festival of Creativity
⚐ Cyber
Volvo Trucks: Live Test Series -
🥇 Gold Lion
Cannes Lions International Festival of Creativity
⚐ Cyber
Volvo Trucks: Live Test Series -
🥇 Gold Lion
Cannes Lions International Festival of Creativity
⚐ Cyber, Web Campaign, Automotive Products & Services
Volvo Trucks: Live Test Series -
🥇 Gold Lion
Cannes Lions International Festival of Creativity
⚐ PR
Volvo Trucks: Live Test Series -
🥈 Silver Lion
Cannes Lions International Festival of Creativity
⚐ PR
Volvo Trucks: Live Test Series -
🥈 Silver Lion
Cannes Lions International Festival of Creativity
⚐ Titanium
Volvo Trucks: Live Test Series -
🥈 Silver Lion
Cannes Lions International Festival of Creativity
⚐ Film / Craft
Volvo Trucks: Live Test Series -
🥈 Silver Lion
Cannes Lions International Festival of Creativity
⚐ Media
Volvo Trucks: Live Test Series -
🥈 Silver Lion
Cannes Lions International Festival of Creativity
⚐ Media
Volvo Trucks: Live Test Series -
🥈 Silver Lion
Cannes Lions International Festival of Creativity
⚐ Film / Craft
Volvo Trucks: Live Test Series -
🥉 Bronze Lion
Cannes Lions International Festival of Creativity
⚐ Web Platforms, Website
Volvo Trucks: Live Test Series -
🥉 Bronze Lion
Cannes Lions International Festival of Creativity
⚐ Cyber
Volvo Trucks: Live Test Series -
🥉 Bronze Lion
Cannes Lions International Festival of Creativity
⚐ Film / Craft, Use of Video
Volvo Trucks: Live Test Series -
⚑ Honoree - Doritos #Boldstage
The Webby Awards
Agency: Goodby, Silverstein & Partners
Client: Doritos
Doritos Live 360 / SXSW - Mobile Sites & Apps
Events - Handheld Devices
- Link: http://bit.ly/1FCIc2p -
Lloyds TSB / Torchview - Cannes Lions
Cannes Lions International Festival of Creativity
Agency: MEC (GroupM, WPP)
Client: Lloyds TSB
Best Use of Social Media category for the innovative and creative execution of the Torchview campaign for Lloyds TSB, part of Lloyds Banking Group. The campaign combined Street View technology with social interactivity to create a snapshot of Olympic history by allowing anyone who watched the torch relay to find and tag themselves. It subsequently became the most tagged piece of content ever on Facebook. -
🥉 Bronze Lion
Cannes International Festival of Creativity
⚐ Media, Best Use of Social Media
Lloyds TSB - 2012 London Olympics -
★ Silver - Doritos #Boldstage
ADDY - American Advertising Awards
Agency: Goodby, Silverstein & Partners
Client: Doritos
Public Service - Broadcast/Electronic/Digital - Digital Advertising -
✮ Gold - Lloyds TSB / Torchview
WPP Awards
The WPPED CREAM awards that recognize the best work produced by WPP companies around the world. In just two months, Lloyds TSB's Torchview notched up an impressive 35,535 photo tags and thousands of people uploaded their own personal Torch Relay photos to the Lloyds TSB page.
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✮ Social Media Campaign of the Year
Social Media Camp
The Nimmobay Experience became a 360 viral video being shared all around the globe. This advertising phenomenon received 20+ million views in its first few weeks. To date, is the most viewed 360 degree video. The video was featured on Mashable, CTV, Gizmodo, Digg, Reddit and the Huffington Post, who said the video “might be the coolest thing you see... ever.”
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