Datassential

GLP-1s are changing what Americans eat and what they expect from the places that feed them. The takeaway? Users aren't walking away from food. They want smaller portions, real protein and fiber, and menus and packaging that make the right choice easy. We surveyed 1,506 U.S. consumers for The GLP-1 Consumer Today. A quick sampling of the insights we surfaced: 🛒92% of users changed what or how much they buy at the grocery store 🍣6% still get restaurant food at least once a week 😩72% have hit at least one GLP-1-related frustration at restaurants Read what GLP-1 users are looking for from grocery and restaurants: https://hubs.ly/Q04CVx3q0 #GLP1 #FoodTrends #BeverageTrends #Foodservice #CPG #ConsumerInsights

Planning for 2027 starts here. 💡 Join us Thursday, November 12 for our 2027 Trends Event, where Datassential Trendologists will break down the trends shaping the year ahead. Whether you’re an F&B manufacturer, an operator building your next menu, or anywhere in between, this is one of the most important episodes of the year for planning. What you’ll learn about: • The foods, flavors, and beverages to have on your radar in 2027 and beyond • The cuisine to know (hint: includes pambazos and pulque) • How consumers are redefining comfort • The rise of the gamified surprise economy • And much more! Register for our Simply Smarter webinar series here: https://hubs.la/Q04CQ7vR0 🚨 Want 2027 planning insights even sooner?? Talk with our team today and see how your business can capitalize on these trends. Request a demo using the link below and learn how you can access this information. https://hubs.la/Q04CQ7wH0 #2027Trends #FoodService #FoodAndBeverage #FoodTrends #BeverageTrends

The boardroom question: “What are we doing on AI?” The honest answer from many F&B players: “We’re still sorting out our data.” Datassential’s Pascal Hartwig has seen this gap first-hand. These businesses know their industry inside out, but many never got around to building a digital foundation. Without clean, connected data, even the most sophisticated AI tools are “wasted potential and wasted money.” The good news? More companies are now fixing the basics first, before diving into AI. Hear the rest in our fireside chat, now on demand at: https://hubs.la/Q04CvX8t0 #foodservice #ai #aistrategy #foodandbeverage #data

We're speaking at SommCon Conference & Beverage Expo San Diego, November 3-5! If you’re attending, connect with our team Colleen McClellan and Sophie Benson. Catch our sessions on Tuesday, November 3: 🎤 3:45 PM Keynote: “After Hours, New Rules: How Generations Are Redefining Adult Beverage Occasions” with Colleen McClellan, Managing Director. Colleen will use Datassential’s latest data to unpack how Gen Z, Millennials, Gen X, and Boomers show up in after-hours occasions, and what it means for assortment, menu strategy, and innovation across beer, spirits, RTDs, and more. 🎤 4:45 PM Rapid-Fire Panel: “Turning Insight into Action: How Leaders Are Responding to Today’s Market Signals,” led by Colleen McClellan. Hear from industry leaders who are actively responding to the shifts shaping wine and spirits today in this fast-paced, solution-oriented conversation. ➡️ See the full programming here: https://hubs.la/Q04CCt8X0 See you in San Diego! #Datassential #SommConSD #wine #spirits #beverage

What’s actually going into wraps in the UK? 🌯 We analysed 219,008 wrap items on UK menus to find out. Chicken dominates, BBQ beats tikka and mayo, and the term "vegetarian" is twice as common as "vegan." That leaves plenty of room for new ideas and bolder sauces to stand out. The State of Wraps UK 2026 report also covers which cuisines list the most wraps, recent chain launches, and the flavours to watch. Get your free copy at: https://hubs.la/Q04Cv79L0

We’re looking forward to the IFMA The Food Away from Home Association's Presidents Conference, November 1-3 in Scottsdale, AZ! If you’re attending, connect with Datassential’s onsite team: Adam Friedman, Megan Lynberg, Caitlin Geraghty Root, Kelly Dykhuizen, Bridget Hegg, MBA, RDN, and Amanda Torgerson. Plus, catch our sessions: 🗓️ Monday, Nov 2 at 11 AM Executive Solutions Exchange Roundtable: “Growth in the New Food Away Era” with Megan Lynberg, Executive Vice President, Sales 🗓️ Monday, Nov 2 at 11 AM Next Gen Execs: Cohort Presentations with Kelly Dykhuizen, Vice President, Customer Experience 🗓️ Tuesday, Nov 3 at 8 AM “How Top Foodservice Leaders Predict What’s Next” with Adam Friedman, Vice President of Sales, US. Adam will discuss where foodservice is headed next, how pairing AI with purpose-built data speeds up that work, and why that combination separates a reliable prediction from an expensive guess. ➡️ See the full programming here: https://hubs.la/Q04CvfGH0 See you in Scottsdale! #Datassential #IFMAPresidentsConference #FoodInnovation

Most wholesalers we speak to aren’t short on data as much as they’re short on time to use it. Operators want more than a supplier these days. They want a partner. With the right support and insights on tap, even a small team can go from taking orders to giving advice. And when margins are tight, that’s what keeps customers coming back. Thanks Wholesale News for letting us weigh in on wholesale efficiency! Read the full article at: https://hubs.la/Q04Cb03T0

Running a menu innovation session soon? Here’s how to make it count💡 At our most recent Elevate event, Datassential shared how to plan, facilitate, and follow up on innovation sessions with food and beverage teams. Our favorite takeaway: a great innovation session might give you fewer ideas, but it’ll give you better ones. A few tips: ✅ Bring all relevant functions to the table ✅ Ground ideas in data: what consumers want, not what the CEO likes ✅ Name an owner and send the recap within 48 hours, so good ideas don’t quietly die Read on for the full playbook, from choosing the right format and priming your team to structuring the day and keeping the pipeline moving. It ends with a checklist you can use at your next session. Access here: https://hubs.la/Q04C5mST0 #MenuInnovation #FoodAndBeverage #Foodservice #Datassential

In the age of AI, big foodservice brands can’t afford to rest on their laurels. That’s the warning given by Sarah Branagan of Omne during our fireside chat on digital transformation. 84% of foodservice operators now use AI to research suppliers and products, and it's levelling the playing field. In one example she shared, a well-known category leader didn’t show up in AI search results at all. Her take: recognition alone won’t get you on a buyer’s shortlist anymore. Brands need to think about what they want to be known for and make sure AI can find it. 🎥 Watch the full conversation with Pascal Hartwig on demand: https://hubs.la/Q04C6Tw20 #foodservice #ai #aistrategy #foodandbeverage

We’re looking forward to Prosper Company Accelerate, October 28-30 in Dallas! If you’re attending, connect with Datassential’s Shara Orem, Allison (Hennigh) Bollinger, Cheryl Icban, and Erica Cadwell, and catch Shara’s session on Thursday, October 29. Shara Orem, VP of Community Engagement and Strategic Partnerships, will lead “Think Like the C-Suite: A Workshop on the Forces Reshaping Foodservice”. This interactive workshop is built around the C-Suite Foresight Report from Prosper and Datassential, which draws on candid interviews with 12 restaurant leaders to identify six forces shaping the future of the industry. Through small group case studies, we’ll unpack each force and pinpoint strengths, weaknesses, and immediate opportunities. ➡️ Use our exclusive partner code to save $250 on registration: DSPartnerAcc1250 (case sensitive) Simply register at https://hubs.la/Q04C4Glc0, enter the code at checkout, and you’re set. Our team will be there, so stop by and let’s talk about what’s happening in your business. See you in Dallas! #Datassential #ProsperAccelerate #foodservice #foodindustry