Before asking the question, I had previously searched for answers, but nothing that I had found seemed like an actually different proof, just a slight repackaging. I somehow came across one now, and since I asked about it, I might as well share it. It generalises the finite-dimensional Riesz Representation Theorem.
Uniqueness and isometry are as in the proof of Lukas, the difference in this proof is in the existence of the element generating the functional.
Let $H$ be a Hilbert space and $\varphi \in H'$. Let $\mathcal{F}$ denote the set of all finite-dimensional subspaces of $H$. For each $E \in \mathcal{F}$, by the finite-dimensional Riesz representation theorem, there exists a unique vector $y_E \in E$ such that:
$$ \varphi(x)=\langle x ; y_E \rangle \qquad \forall x\in E. $$
We obtain our representative vector as the limit of an increasing sequence of such $y_E$.
Let $E,F\in\mathcal{F}$, $E\subseteq F$. Then for any $x \in E$:
$$ \langle x; y_F-y_E \rangle = \langle x,y_F\rangle-\langle x,y_E\rangle = \varphi(x)-\varphi(x)=0 $$
Therefore $y_F-y_E\in E^\perp$. Since $y_E\in E$, $y_E \perp (y_F-y_E) $. Therefore:
$$ \|y_F\|^2=\|y_E\|^2+\|y_F-y_E\|^2. $$
In other words, $E\subseteq F$ implies $\|y_E\| \le \|y_F\|$.
Also:
$$ \|y_E\|= \|\varphi\|_E \le \|\varphi\|. \qquad (1)$$
So the family $\{y_E\}_{E\in\mathcal{F}}$ is bounded (in norm) above by $\|\varphi\|$. Denote its supremum in norm by $\alpha$.
Let
$$ E_1\subset E_2\subset E_3\subset \cdots $$
be any increasing sequence in $\mathcal F$. Then $\langle\|y_{E_n}\|^2\rangle_{n}$ is increasing and bounded above, therefore converges.
For $m\le n$, we re-arrange (1):
$$ \|y_{E_n}-y_{E_m}\|^2=\|y_{E_n}\|^2-\|y_{E_m}\|^2. $$
The right-hand side vanishes, so the sequence is Cauchy.
Take a sequence $\langle E_n \rangle_{n}$ which approaches $\sup_{E \subseteq \mathcal{F}}\|y_E\|$. Define $F_n = E_1 + \cdots E_n$.
$E_n \subseteq F_n$ so $\|y_{E_n}\| \le \|y_{F_n}\|$; this therefore is also an increasing sequence and thus is Cauchy, and converges to some $y \in H$. Since the sequence is maximising, the norm of $y$ must be $\alpha$.
Given $x \in H$, take $M = \text{span}(x)$, and $G_n = F_n + M$; since $F_n \subseteq G_n$, we can use (1), and the fact $\|y_{G_n}\|^2 \le \alpha^2$:
$$ \|y_{G_n} - y_{F_n}\|^2 = \|y_{G_n}\|^2 - \|y_{F_n}\|^2 \le \alpha^2 - \|y_{F_n}\|^2 \to 0 \qquad n \to \infty $$
By definition of $y_{G_n}$:
$$ \varphi(x) = \langle x; y_{G_n} \rangle \qquad \forall n \in \mathbb{N}$$
and thus:
$$ \varphi(x) = \lim_{n \to \infty}\langle x; y_{G_n} \rangle = \langle x; y \rangle $$
and this holds for any $x \in H$.
This concludes the proof.
The idea of this proof comes entirely from this mathoverflow answer:
https://mathoverflow.net/questions/215523/on-the-riesz-representation-theorem