Plastic Neutral for Our Planet
Safe Catch is the first seafood brand certified Plastic Neutral by rePurpose Global.
In addition to reducing our plastic use wherever possible, we have partnered with rePurpose Global to ensure the ethical removal of low-value plastic waste from our ecosystems, in an amount equivalent to our plastic footprint. This certification ensures that for every pouch or can we produce, an equivalent amount of plastic waste is recovered and responsibly processed — creating measurable impact for coastal communities and the planet.1
Our Plastic Neutral Promise
We achieve this by funding certified recovery projects in Hyderabad and Kollam, India, through partnerships with Waste Ventures India and Suchithwa, two rePurpose Global–verified initiatives that support ethical wages for marginalized waste workers and empower women in coastal recycling communities.
Impact at a glance
400,000+
lbs
of plastic waste removed from oceans and landfills
120
waste workers and family members provided with additional income
25
women fishing communities employed through rePurpose Global projects2
Why It Matters
Every year, an estimated 11 million metric tons of plastic enter the ocean, threatening marine life and coastal communities. Without urgent action, this number could nearly triple by 2040.3
By choosing Safe Catch, every purchase directly funds the recovery of ocean-bound plastic waste — turning everyday shopping into real climate action.
“We’re thrilled to see Safe Catch rally around sustainable action and take the admirable step to implement necessary changes to their operations. Their pledge to sustainability, starting with Plastic Neutrality, is one we’re sure will inspire other businesses as well.”
Svanika Balasubramanian
(Co-Founder and CEO, rePurpose Global)
Our Ongoing Impact
Since partnering with rePurpose Global in 2021, Safe Catch has helped fund the recovery of over 431,000 lbs of low-value plastic waste — the equivalent of roughly:
449.7 million plastic straws4
10.5 million plastic bottles4
31.5 million shopping bags4
Together with rePurpose Global, we continue to expand certified impact projects, strengthen waste-management infrastructure, and empower communities working on the frontlines of plastic recovery.
Global Impact — Powered by rePurpose Global
Together with hundreds of certified partners, rePurpose Global tracks and verifies plastic-recovery projects worldwide.
Explore the live data below to see the collective difference being made across the planet.
We must all care for our planet – our lives depend on it.
- Source: rePurpose Global, Safe Catch Plastic Neutral certification (launched Oct 2021).
- Project data verified by rePurpose Global for Waste Ventures India (Hyderabad) and Suchithwa (Kollam).
- UNEP, From Pollution to Solution: A Global Assessment of Marine Litter and Plastic Pollution (2021)
- Equivalencies based on average weights: straw ≈ 0.42 g, bottle ≈ 12 g, bag ≈ 6 g; sources include LCA studies and PET bottle weight analyses (PMC 8897272; ResearchGate 324151712; Lifecycle Initiative 2020).