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AX 10 finally has a proper home 🎉 This is my small-batch consulting practice: foundational GTM for early-stage teams selling to technical and…
AX 10 finally has a proper home 🎉 This is my small-batch consulting practice: foundational GTM for early-stage teams selling to technical and…
Liked by Adam Frankl
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Congrats Eyal, Roy, and the entire Lunar.dev team on your successful exit to Boomi! It was a privilege to work with you and Andy McLoughlin on this…
Congrats Eyal, Roy, and the entire Lunar.dev team on your successful exit to Boomi! It was a privilege to work with you and Andy McLoughlin on this…
Liked by Adam Frankl
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💚 From the #Bazel community >>> “Why Bazel is the Endgame for Build Systems”, by The Coding Gopher Learn how Bazel efficiently manages large…
💚 From the #Bazel community >>> “Why Bazel is the Endgame for Build Systems”, by The Coding Gopher Learn how Bazel efficiently manages large…
Liked by Adam Frankl
Experience & Education
Licenses & Certifications
Volunteer Experience
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Lead Safety Volunteer
SF-Marin Food Bank
- 3 years 5 months
Disaster and Humanitarian Relief
Since the pandemic began, I led the safety team at the Oracle Park drive-through pop-up food bank. We fed 1000+ families per day.
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Teacher
Congregation Beth Am
- 5 years 10 months
Education
I taught courses on Jewish History and Jewish Storytelling.
Publications
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The Developer Facing Startup
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See publicationDevelopers are different.
Standard B2B growth marketing tactics for early-stage startups can backfire if you try them on developers. Marketing strategies for business executives do not work with developers. Developers think differently, often ignore typical marketing messages, and are deeply skeptical of vendor claims. So, how can you introduce your product to an audience that doesn’t believe they need it—and especially doesn’t need you to tell them they need it?
The first step is…Developers are different.
Standard B2B growth marketing tactics for early-stage startups can backfire if you try them on developers. Marketing strategies for business executives do not work with developers. Developers think differently, often ignore typical marketing messages, and are deeply skeptical of vendor claims. So, how can you introduce your product to an audience that doesn’t believe they need it—and especially doesn’t need you to tell them they need it?
The first step is acknowledging the unique nature of developers as an audience. The second step is to read this book to learn:
How developers make technology adoption decisions
Why talking about the solution is not a usable sales strategy
The elements of a good story and how to develop it
A surprisingly simple way to get attention around your product
The words you never want to use in your marketing campaigns
What you need to do to build your developer adoption pipeline
How to build your startup—and your funding potential
And more…
This book helps founders create widespread adoption, traction, and momentum among developers and position their startups for unicorn growth.
It is explicitly written for early-stage startups like yours. There is no fluff—just straightforward, practical guidance for dev-facing business development born from years of successful startup front-line experience.
Honors & Awards
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National Defense Service Medal
U.S. Army
Recommendations received
31 people have recommended Adam
Join now to viewMore activity by Adam
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🧒 Conversations with a 5-year old 🧒 My 5-year-old joked that I built earphones for a living. 😄 I tried explaining it with Legos instead ➡️ Turns…
🧒 Conversations with a 5-year old 🧒 My 5-year-old joked that I built earphones for a living. 😄 I tried explaining it with Legos instead ➡️ Turns…
Liked by Adam Frankl
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Amy Hodler teeing up Weidong Yang, founder of Kineviz. Wei created a cool "who you should meet" tool for GraphGeeks GraphCon today! Thanks to…
Amy Hodler teeing up Weidong Yang, founder of Kineviz. Wei created a cool "who you should meet" tool for GraphGeeks GraphCon today! Thanks to…
Liked by Adam Frankl
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Founders - stop expecting fundraising from VCs to be "fair". It just isn't. Talking pre-seed here. There are founders will real customers, product,…
Founders - stop expecting fundraising from VCs to be "fair". It just isn't. Talking pre-seed here. There are founders will real customers, product,…
Liked by Adam Frankl
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The LinkedIn algorithm is messing with my content again. Not sure why or what’s up but it’s definitely suppressing my content. Posted a video…
The LinkedIn algorithm is messing with my content again. Not sure why or what’s up but it’s definitely suppressing my content. Posted a video…
Liked by Adam Frankl
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Code Finder is an agentic search tool built into the Sourcegraph MCP Server, now in Beta. Give it a task and it runs its own search loop across a…
Code Finder is an agentic search tool built into the Sourcegraph MCP Server, now in Beta. Give it a task and it runs its own search loop across a…
Liked by Adam Frankl
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My team spent $40,000 getting this sign installed in Union Square because I asked them to 👀 put Reo MCP on the map📍 I meant it…
My team spent $40,000 getting this sign installed in Union Square because I asked them to 👀 put Reo MCP on the map📍 I meant it…
Liked by Adam Frankl
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AI-native go-to-market platform Reo.Dev has raised $11.3 million in a Series A funding round led by Elevation Capital. Founded by Achintya Gupta…
AI-native go-to-market platform Reo.Dev has raised $11.3 million in a Series A funding round led by Elevation Capital. Founded by Achintya Gupta…
Liked by Adam Frankl
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A Dutch superfan named Frank Everink drove across America in a camper van this month. He connected two data points that stopped me cold. "People are…
A Dutch superfan named Frank Everink drove across America in a camper van this month. He connected two data points that stopped me cold. "People are…
Liked by Adam Frankl
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Interested in Build Systems, like Bazel or Buck2? Building a remote build execution system at monorepo scale? Struggling to keep CI capacity in check…
Interested in Build Systems, like Bazel or Buck2? Building a remote build execution system at monorepo scale? Struggling to keep CI capacity in check…
Liked by Adam Frankl
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Seattle Bazel & build community, this one’s for you! 🌲 Like Sergey mentioned, we’ve teamed up with Uber to host our next Build Meetup on Tuesday…
Seattle Bazel & build community, this one’s for you! 🌲 Like Sergey mentioned, we’ve teamed up with Uber to host our next Build Meetup on Tuesday…
Liked by Adam Frankl
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“Founder friendly VC” is just more of contemporary coddling culture. Venture needs more Don Valentines.
“Founder friendly VC” is just more of contemporary coddling culture. Venture needs more Don Valentines.
Liked by Adam Frankl
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This may be the best email I've gotten in weeks. I loved it so much I'm just gonna post the whole thing here. The only bad news is that my own kids…
This may be the best email I've gotten in weeks. I loved it so much I'm just gonna post the whole thing here. The only bad news is that my own kids…
Liked by Adam Frankl
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The new Minions movie is out, and my cousins want nothing to do with it. A few years ago, it was a different story. They painted their faces…
The new Minions movie is out, and my cousins want nothing to do with it. A few years ago, it was a different story. They painted their faces…
Liked by Adam Frankl
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