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I'm a Finance & Sales executive with a hybrid background. The CPG industry has been my…
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Chris Crowe shared thisWe’re just getting started Benjamin Witte!Chris Crowe shared thisWe are excited to announce significant new retail distribution for our Recess Mood and Recess Craft Mocktail lines, as we enter 5,000 new doors across marquee retailers such as Target, Albertsons, CVS, H-E-B, Sprouts, Winn-Dixie, and many others – bringing our total retail doors to 14,000 (with 60% of our total sales still coming from e-comm). It’s exciting to see the unique platform strategy that we have been pursuing for the past few years begin to succeed and be validated. As noted in today’s BevNET write up… “Our view is that there’s a Relaxation product space emerging that is going to be comprised of multiple sub-categories within it and there is a big opportunity for there to be a single platform brand (Recess) that drives it”. Thanks to the entire Recess organization and leadership team (Chris Crowe Laurie Breton Simon Goode) for their extremely hard work in making this happen and to all of our distributor and retailer partners for their support and belief in the Recess mission to develop this new Relaxation space.Distribution: Recess’ 5K Store Expansion Deepens Platform StrategyDistribution: Recess’ 5K Store Expansion Deepens Platform Strategy
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Chris Crowe liked thisChris Crowe liked thisWe're opening distribution in NorCal this fall, so I drove up to the Bay last week to cover some ground! I didn't realize until I went looking for a hotel that it was Dreamforce week. Everything in the city was booked, and so was everything around it, so I ended up at a hotel in Sonoma driving an hour and a half to get everywhere. There's something funny about running into Dreamforce by accident. I spent seven years in tech and flew from NY to SF often, and the last time I was at that conference I was working it, reporting on the whole thing for Slack employees. Back then, someone else decided when/where I traveled for work. This time, it was my call! I picked the meetings, planned the route (not so great!), and drove up from LA with a trunk full of frozen focaccia. It's more stressful now (no per diem), but more exciting. Some highlights from the week: - Scoped out Berkeley Bowl with Trever Knoflick - Toured the Good Eggs facility in Oakland and finally met Bermet Zumabaeva in person after months of emails - Supported Ishika Das Deshmukh + Le Zette at the Startup CPG Woodlands Grocery Run (our focaccia as a vehicle for their sheep's milk yogurt products) - Caught up with Scott Kucirek, who I met at Fancy Food earlier this year - Had some incredible meals, including the newish Bar Panisse (+ some amazing Sonoma recs from Chris Crowe) Last summer we were a folding table at an LA farmers market. Now we're 200+ doors strong with two new regions opening up! That said, I'm still figuring most of it out as I go. Something magical amidst the chaos of last week: I packed a tote bag I hadn't used in a year. One night at the hotel, after a jam-packed 48 hours of driving Sonoma to Berkeley to the city to Marin to Oakland (wouldn't recommend), I found a little medal in the bottom of it that belonged to Auntie Jennie. I'd forgotten I had it, and had no idea I'd been carrying it around all week. It was my first big business trip as a founder, and she'd been with me the entire time.
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Chris Crowe liked thisChris Crowe liked thisLast week we hosted a hundred founders, executives investors and partners at the Beliade Consumer Partners Annual Meeting at Soho House & Co Nashville. The through-line of the day was the future of consumer and retail, and how the modern American shopper is spending across the domains we're actively investing in: ➡️ The Modern Pantry: food & beverage at home ➡️ The Daily Ritual: personal & family care, beauty, & wellness ➡️ The Everyday Kit: everyday apparel built around lifestyle ➡️ The New Storefront: four-wall retail & discovery Thank you to our investors, founders, and partners who joined us. We're grateful for your continued support and excited for what's ahead. Photos: Jordan Powell Beliade: Martin Dolfi, Whitney Williams Sponsors: Embark, Ramp, Carta, SG Credit Partners, Asana Partners, J.P. Morgan Founders & Swag: Rhone, Cotopaxi, Poncho, CURE, Recess, Van Leeuwen Ice Cream, Stone & Skillet, Farm To People, Malbon Golf
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Chris Crowe liked thisChris Crowe liked thisI’ve been to enough CPG events that I usually know what I’m walking into. Founderland.us definitely feels different. This is my first one, and I’m weirdly approaching it more like my first trip to Disney than another industry gathering. I’ve heard all the stories, and already accepted that sleep is probably optional. What Josh Wand, Sean Kelly and the team have built is pretty amazing. An incredible group of founders, retailers, investors and friends all descending on Malibu, but somehow they’ve made it feel more like a CPG Comic-Con than a conference. So yeah, I'm counting down the hours. Banagua is headed to Founderland. 🍌🌴If it’s half as fun as everyone says, I may never go to a normal conference again.
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Chris Crowe liked thisChris Crowe liked thisOne day you're in a meeting room with the largest retailer in the country, the next your buried in UPCs and spreadsheets, then you're pulling cases from stockrooms to merchandise shelves and then calling electricians halfway across the country to make sure your fridge as power. No job too big, no task too small. The team here at Cadence is something special, I feel privileged to have a seat at the table with them. We're not just building a brand, we're building a community. People matter, culture matters.
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Chris Crowe liked thisChris Crowe liked thisI remember a fellow founder once describing launching a company like this: “Every day is a punch in the face. Some just hurt worse than others.” The bunch can certainly attest. 😂 The production headaches, packaging and shipping fails, supply chain surprises, retail curveballs… the list goes on. And, something you thought was solved yesterday finds its way right back onto your desk today. But I think he left out the best part. Every day also brings presents. And some of those presents are diamonds. A huge retailer saying "yes". A note from someone who just discovered Banagua and is now obsessed with it. Seeing your product sitting on a shelf you dreamed about being on. Or like yesterday… a HUGE food influencer crushing Banagua on camera and absolutely loving it. 🍌 The punches keep you humble. The presents keep you going. And somewhere between the punches and presents is what makes building something from nothing so damn fun. 👊 🎁 🍌
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Chris Crowe liked thisChris Crowe liked thisAfter nearly four years at Recess, I closed that chapter on July 29, 2026, and started with Culture Pop Soda on August 3 as Territory Manager for South Brooklyn and Staten Island. These photos are a good reminder of what that chapter actually was. Recess was the people. I got to grow alongside the ones who built the brand, learn New York retail the long way, and keep relationships I’m not walking away from. Grateful for that. There’s a full-circle piece too. When I was selling for Harney & Sons in Midtown, Culture Pop was already one of the brands I sold into accounts across Manhattan. I knew the product then. Now I get to help grow it , and I actually drink it. It’s slightly sweet, no refined sugar, no stevia aftertaste. That’s the kind of product I can stand behind in a store. Same work I care about — accounts, distributors, in-store execution, and growing awareness for a brand I actually stand behind. #CulturePopSoda #CulturePop #BeverageSales
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Chris Crowe liked thisChris Crowe liked thisI know it's just a TV segment, it's not the first and it won't be the last, but I can't help but feel extremely grateful right now to have the opportunity to carry on my families legacy out of the back of our restaurant 5 years ago, jarring up sauce by hand, and selling out of the trunk of my car, to where we are now today and on international broadcast. While I may make it look good, fun and easy - It has been an incredibly challenging journey behind the scenes, I have given up many opportunities (and a lot of fun) - sacrifices both personally & professionally, to make sure that our story and commitment to excellence continues on. I am infinitely grateful to each and everyone of you - friends, family, investors, advisors and many many more who have supported us along the journey. To the family who taught me what Sunday dinner means & represents, and the recipes that embody that experience, thank you. To the friends and family who show up every Sunday, thank you - even though I’m left with dirty dishes, my heart is full. The journey is the testament. For 4 generations we have lived and died prioritizing hospitality. To be where we are, and knowing where it began - we have already won, so we can not lose, and if you think we're going anywhere, you are sorely mistaken. We are only getting started. Thank you and bon appetito. See you on the shelf, the aisle, your favorite restaurant, and ultimately at the dinner table. To many, many more. Cent’anni & Grazie a tutti. NBCUniversal Jacqueline Giaccio Chris Crowe Matthew Galetto Hannah Bronfman Brendan Fallis Max Levai Ben Mathews Michelle Flowerman Stephen Gellert ACS CCP Chuck Casano TJ Pallan Night Emmett Shine Ryan Lewendon Adam Siskin Alejandro Ramirez Carlee Delp McCann Taylor Montemarano
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The National Provisioner
The California Beef Council is introducing a new podcast: Meat Up with California Ranchers, hosted by Monti Rossetti. This podcast mini-series features cattle ranchers and beef producers from across the state, inviting listeners to meet some of the people, families and communities behind California’s beef industry. Learn more 👉 https://brnw.ch/21wYsLK #BeefIndustry #Podcast #CaliforniaBeef #MeatIndustry Graphic: California Beef Council
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