We had a great morning of learning at the
The Capital Region Family Business Center's Fall Family Forum "Amplify Your Brand" event, digging into how AI search is reshaping the way clients find and vet advisors.
Joshua Hanosh, of
Three29, set the stage with a talk on GEO and what it takes for businesses to show up as trusted answers in AI search. He then joined a panel moderated by
Chris Stephenson of
DCA Partners. The conversation also featured
Bryan Flaherty, Publisher & Market President of the
Sacramento Business Journal, and
Ann Bouchard, Founder and President of
Bouchard Communications Group, who shared more than 30 years of experience in PR, branding, and media relations.
One stat that stuck with us traffic that arrives through AI search engines like Claude, ChatGPT and Gemini converts 5-9x better than traditional organic traffic. Those visitors show up already convinced. They're using AI to validate a decision, not to start shopping around.
A few takeaways:
- AI can be your biggest referral partner. It trusts what others say about you, like reviews and press, more than what you say about yourself.
- AI reads websites differently than humans, so it may never see your best content. Fixing that takes some backend cleanup, not a full rebuild.
Thanks to the speakers and to the Family Business Center for putting this together.