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Elizabeth Stein reposted thisElizabeth Stein reposted thisPurely Elizabeth just sold for $850 million — and this redesign helped it get there. Back in 2022, the brand was due for a refresh. Its goal: Stand out on retail shelves. The brand’s old packaging had a window, so people could see the granola inside. That's become industry standard in granola. So when branding agency Ptarmak signed on, they had a big internal debate: Keep the window, or ditch it? To answer that, they went back to basics. What stands out on shelves? It’s the food that looks most delicious. In granola, that means emphasizing taste and texture. Does a window in the bag do that? Not really. Granola is... granola. But a big, beautiful photo does — and because competitors all had windows, photography would pop off the shelves. Plus, by putting it in a bowl, they’d help consumers imagine the granola at home. They paired that change with others, like a better hierarchy of information, a personalized stamp of approval from Elizabeth, etc. The redesign, plus expanding its product line, helped the brand soar. It more than doubled sales in the past two years, and just sold for a reported $850M to Ferrero Group. It’s a great lesson for all brands: Step back and ask what your true north is. What’s the PRIMARY thing you’re trying to communicate? And how can that in ways your competitors don’t? If this post was helpful, please share it and follow Jason Feifer for more. 🎉 STAND OUT ON LINKEDIN! In my free course, I teach you how to grow (and drive sales) right now https://lnkd.in/eRumk4Mw
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Elizabeth Stein reposted thisAlmost 17 years ago, Elizabeth Stein asked me to design stickers for baking mixes. To stick onto plastic bags in her apartment. It was the earlier days of my studio, 452 Design. I had never designed for food before. I don't design to an industry — I design for the person and the product or service in front of me. So I designed her brand with bold color, clean typography, and real white space. Warm enough to say healthy. Minimal enough to draw people in. Bold enough to be fun at the same time. No natural food packaging looked like it. It popped. People loved her baked goods, so she took them to trade shows. And she told me the same thing every time — people came to the booth because of the design. Then they tasted what she made, and loved it. From day one and for years after, I kept building it out — logo, business cards, trade show booths, branded stickers for packaging at first, then the actual packaging, the website, signage, apparel, you name it. Every flavor change. Every packaging change — boxes, bags, minis… Seventeen years later, the brand DNA that I created from day one still pops — now in the aisles of more than 30,000 stores. And this week, Liz sold Purely Elizabeth to Ferrero — the Nutella company, which now owns Kellogg's cereal too — for $850 million. Good design doesn't just work. It's what makes people look in the first place. It sells. It lasts. Liz is the reason this happened. Brilliant, relentless, hardworking, strong — a beautiful person inside and out, and one of the most special people I have ever known. I just made sure people stopped long enough to find out what I already knew. Good design helps businesses grow. Period. 🖤 Jen Want to see the Purely brand evolution? https://lnkd.in/d8mudPsu
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Elizabeth Stein shared thisThank you to Chloe Sorvino and Forbes for so thoughtfully capturing the Purely Elizabeth journey and what this next chapter means to me. I’m incredibly proud of what we’ve built, and especially proud to continue leading this brand, protecting what makes it special, and shaping where we go next. Grateful to have our story shared in this way.
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Elizabeth Stein shared this17 years ago, I started Purely Elizabeth with a simple idea & a deep belief that better food could help people thrive. Today, I’m proud to share that Purely Elizabeth has signed an agreement to join Ferrero Group. I started this company from pure passion. There was no grand plan or exit strategy. I felt called to create something better. Building Purely Elizabeth has given me a sense of purpose that shaped who I am. It has truly been the journey of a lifetime. If there’s one thing 17 years of entrepreneurship has taught me, it’s that companies are never built alone. They’re built by people who believe before there is proof. There are too many people to thank, but a few who represent different chapters: To those who believed at the beginning: Jason Bander at Lifethyme Natural Market, one of our first retailers; Errol Schweizer and the Whole Foods Market team, who gave us our first national opportunity; Elly Truesdell, who helped us secure a Whole Foods local loan when we needed it to stay afloat; the Wildfire team, our first broker, who went store by store helping us earn our place on shelf; and Julie Le Sueur and Caroline Caligari, my first two employees, who took a chance on me 15 years ago and are still by my side today And my mom, who literally called every Whole Foods in the Mid-Atlantic region asking them to put us on their shelves. To my leadership team: David Dusza, Cherry J., Mark Freeburg, Scott Donnel: thank you for carrying this dream with me. For believing, pushing, solving, caring, and leading through every high and low. What we’ve built would not exist without you. To every PE employee, past & present: thank you for giving a piece of yourselves to this company & caring about it as if it were your own. To our investors/board members: John Haugen, Ryan Newcom at SEMCAP Andrew Richards, Anne Lee at Swander Pace Capital, and Michele Kessler - thank you for believing in me and Purely, for challenging and championing us, and for being by our side through so many important chapters. I’m grateful for the role you played in getting us here. To Brandon Ng and Houlihan Lokey, and Chuck Cotter and Morrison Foerster: Thank you for protecting what we built, leaving nothing on the table, and helping us achieve an outcome I could only have dreamed of. I’m forever grateful to have had you in our corner. To our retail, broker, distributor, manufacturing & business partners past & present: thank you for taking chances on us, helping us solve the impossible, & bringing PE to millions of people. And to the Ferrero team: thank you for seeing not only what we’ve built, but what Purely Elizabeth can still become. I’m excited to continue leading Purely Elizabeth as CEO alongside our amazing team, and to dream even bigger about what we can build from here. To everyone who has been part of this journey: thank you! https://lnkd.in/dHwA_zSCFERRERO GROUP TO ACQUIRE PURELY ELIZABETH, A LEADING U.S. MODERN WELLNESS BRANDFERRERO GROUP TO ACQUIRE PURELY ELIZABETH, A LEADING U.S. MODERN WELLNESS BRAND
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Elizabeth Stein shared thisSo excited for this collab. Head to Erewhon to get your pumpkin pie in a cup:)Elizabeth Stein shared thisThe TINX x Erewhon Basic Witch Smoothie is HERE and we’re absolutely thrilled to be a part of it! It tastes just like pumpkin pie plus it’s packed with high quality spices and ingredients. What’s in it: + Blume Pumpkin Spice Latte Mix 🎃 + Wedderspoon Raw Manuka Honey 🍯 + Califia Farms Organic Oatmilk 🥛 + Topped with our Pumpkin Cinnamon Ancient Grain Granola 🧡 You can feel great about trying this bewitching mixture as a portion of proceeds will be donated to Planned Parenthood Federation of America! Now available at all 10 locations from 10/15 - 11/15!
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Elizabeth Stein shared thisWe hope to see you in New York this weekend. Stop by booth #5637!Elizabeth Stein shared thisLooking forward to seeing everyone in NYC for #fancyfoodshow. Stop by and say hello!
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Elizabeth Stein shared thisWe are so excited to partner with the Smoothie King Team on the launch of their new Smoothie Bowls! Big congrats Holly Harney on all your work on this and the rest of the PE team!Elizabeth Stein shared thisThe moment you've all been waiting for is finally here! We're thrilled to announce the launch of our Smoothie Bowls! 🎉🍓🍌 Smoothie Bowls are the perfect way to start your day or enjoy a healthier snack alternative to many fast-food options when on the go. Made with fresh ingredients, our bowls are packed with vitamins, minerals, and antioxidants that your body will love. Smoothie Bowls are available in six different options such as the PB Swizzle and Hive Five. Each bowl starts with an açai or pitaya base and features a variety of fresh ingredients such as locally sourced fruit, dried coconut, goji berries, Purely Elizabeth® granola and honey or peanut butter. It’s hard to pick just one! At Smoothie King, we're committed to providing our customers with delicious and balanced options that fit their lifestyles. Our smoothie bowls are just one more way we're fulfilling that promise. So why not give our smoothie bowls a try? You won't be disappointed! Check out all of the delicious combinations on our website: https://lnkd.in/erQ_VHqG #SmoothieBowls #SmoothieKingBowls #SmoothieKingFranchise #SmoothieFranchise #HealthyLives
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Elizabeth Stein shared thisSo thrilled to announce this collab with DEUX + Sabeena Ladha! It's your dessert/breakfast of your dreams...can't stop eating it. So honored to connect with such an incredible brand and female founder! Be sure to stock up!Elizabeth Stein shared thisWe’ve been dreaming up this collab with Elizabeth Stein & the Purely Elizabeth team since we met at Expo East last year. The best partnerships are the organic ones - you meet, you click, your values align, and you create an insanely delicious product! & a bonus that we are two female-founded brands.💛 Introducing DEUX x Purely Elizabeth Salty-Sweet Granola Cookie Dough. Crunchy bites of Purely Elizabeth’s best-selling granola in our classicly sweet, creamy cookie dough. I’ll be eating this for breakfast and dessert… 😋 EARLY ACCESS HERE: https://lnkd.in/gf2MEUYe Kristina Mallon Patrick Butcher Camryn Frederickson Hailey Brandel Bridget Pansini Sarah Hart #team #partnerships #collab
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Elizabeth Stein shared this
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Elizabeth Stein liked thisElizabeth Stein liked thisHydrolyzed salmon protein. A2 sheep yogurt dressing. Bone broth-powered protein bars. Pad Thai-flavored popcorn. These were just a few of the unexpected products, ingredients and ideas I encountered at Newtopia Now. The trade show is quickly proving itself as the place to spot what emerging CPG brands are building next, as over 50% of the shows brands were first time exhibitors. After two days on the floor, here's what stood out: 🍄 MUSHROOM MANIA Just when mushroom coffee seemed to have peaked, fungi found a second act. Lion’s mane, cordyceps, reishi and chaga appeared in broths, supplements, powders and functional beverages, suggesting mushrooms are becoming foundational wellness ingredients rather than a single-category fad. 🥤 BEVERAGE BLITZ By my rough count, 30+ emerging beverage brands were pouring kombucha, cold brew, coconut water, honey-sweetened soda, vitamin soda, energy drinks, kava, yerba mate, dirty soda and non-alcoholic spritzes. If a liquid could carry a flavor, function or mood, someone had canned it. 🦴 BONE BROTH BONANZA Bone broth escaped the mug, appearing in tomato sauce, ready-to-heat rice, bars, powders, sachets and beverages. It is becoming a flexible platform for adding protein, collagen and a health halo to familiar foods. 🌶️ FLAVOR GETS ADVENTUROUS “Global flavors” feels too generic and too U.S.-centric for what is happening. Mango sticky rice popcorn, mango-cardamom hot sauce, birria tortilla chips and sweet chili masala snacks showed that consumers want bold, culturally specific flavors in familiar formats. Specificity, not novelty alone, is the appeal. 🧒 CRAFTED FOR KIDS Better-for-you soda, oatmeal, fruit-and-vegetable snacks, drink mixes, sprouted baby cereal and even ashwagandha gummies were developed around kids from the start. Playful formats and parent-friendly ingredients gave them a sharper reason to exist. 🌸 WOMEN’S WELLNESS GETS SPECIFIC Period care, hormone-focused hydration, perimenopause beverages, lactation support and hormone-and-vitality supplements all addressed distinct needs and life stages. The shift from generic “women’s wellness” language toward products grounded in women’s actual experiences is overdue and commercially significant. 🥄 POWDER TO THE PEOPLE Powders crossed nearly every aisle: hydration, protein, energy, women’s wellness, bone broth and soup. Shelf stability, low shipping weight and easy portioning make the format ideal for subscriptions and DTC. Powder is often as much a business-model decision as a product one. 🔎 OTHER NOTEWORTHY SIGNALS • Animal-derived nutrition returned through tallow, organ-meat sticks, A2 sheep dairy, whey, collagen and bone broth, often framed around protein, provenance and minimal processing. • The Non-Alc industry made its presence felt, reminding us it still has plenty of room to grow. Special thanks to Josh Person, Jenna Fitch, Kenna Garber and the New Hope Network for having me and curating such a great community.
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Bush's Beans Foodservice
Familiar formats can still deliver modern menu value. By incorporating beans, this savory pot pie enhances protein content and nutritional balance while maintaining broad appeal and operational ease. For operators, it’s a practical approach to evolving menus with ingredients that support both performance and nutrition goals. Intentional ingredients make the difference.
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Gabriel Heymann
A lot of beverage products run into problems later… because of decisions made early on. Not around flavor. Around cost. Ingredient choices, dosage levels, and formulation complexity all add up. And small decisions early can have a much bigger impact than people expect. Everything looks fine at first. But when it’s time to scale… Margins get tight. Pricing gets difficult. Growth gets harder. At that point, most people try to fix it with marketing. But the real issue is usually how the product was built from the beginning.
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OLM Food Solutions
According to recent industry research, sweet-heat profiles like hot honey have moved well beyond novelty and into true flavor proliferation, meaning significant menu presence and strong consumer demand. Datassential reports that hot honey has seen dramatic growth on U.S. restaurant menus, with substantially higher adoption and affinity among diners. Operators are increasingly leaning into bold, craveable profiles that appeal especially to Millennials and Gen Z consumers who expect flavor with a twist, not just something “safe.” Here are a few reasons this matters for foodservice operators: 𝟭. 𝗦𝘄𝗲𝗲𝘁 + 𝘀𝗽𝗶𝗰𝗲 𝗶𝘀 𝗺𝗮𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗺, 𝗻𝗼𝘁 𝗻𝗶𝗰𝗵𝗲 Hot honey has moved into the Proliferation stage of menu adoption, appearing on a growing share of U.S. menus and consistently expanding year over year. Its sweet-heat balance works across everything from fried chicken and sandwiches to snacks and sides. 𝟮. 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘀𝗲𝗲𝗸 𝗯𝗼𝗹𝗱, 𝗰𝗿𝗮𝘃𝗲𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 Flavor profiles that pair sweet with spicy deliver memorable taste experiences — and they’re resonating with diners who treat food as both comfort and excitement. These are the kinds of items that drive repeat visits and social buzz. 𝟯. 𝗧𝗿𝗲𝗻𝗱 𝗱𝗮𝘁𝗮 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲𝘀 𝘁𝗼 𝗿𝗲𝗮𝗹 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿 𝘃𝗮𝗹𝘂𝗲 Hot honey’s growth has been highlighted not just in flavor tracking but in broader industry trend coverage, showing its cross-channel appeal, from regional chains to national foodservice menus. Its role in sweet-heat “swicy” innovation highlights ongoing shifts in consumer preferences. At OLM, we’ve responded to this flavor momentum over the last year by releasing new products that bring hot honey to menu innovation, including our Crispy Chicken Biscuit, Chicken Bacon BBQ Pizza, and Chicken Bacon Melt, all featuring bold sweet-heat flavor profiles designed to deliver craveability without complicating operations. Hot honey won’t just spice up menus, it also deepens emotional flavor connection with customers and creates opportunities for differentiation, relevance, and increased check values. Flavor isn't static — and neither should your menu. If you’re exploring ways to capture bold, trending profiles like hot honey in your foodservice lineup, let’s talk. https://lnkd.in/dQHCVQKm
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