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I build consumer brands and the commercial teams that help them scale.
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Matthew Sztab shared thisBig moment for Recess and the relaxation beverage category! Walmart’s new “Mood & Mind” set gives this emerging category a dedicated home, with Recess Mood singles and 4pks featured in more than 1,000 stores. What excites me most is making these products easier to discover during an everyday shopping trip. Giving shoppers a clear place to find beverages that fit the moments they want to relax and unwind is an important step toward building an everyday habit. I believe there’s a significant opportunity to grow the beverage aisle around this occasion, and I’m excited for Recess to help lead that work. Proud of the Recess team for bringing this to life, and grateful to our partners at Walmart for recognizing the opportunity and helping move the category forward. https://lnkd.in/gwf-bjZBRecess Leads Walmart’s New “Mood & Mind” Set as Relaxation Beverages Go MassRecess Leads Walmart’s New “Mood & Mind” Set as Relaxation Beverages Go Mass
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Matthew Sztab shared thisExcited to be part of what’s next for Recess. The brand has a real connection with consumers, a great team behind it, and a big opportunity ahead. Looking forward to building on what Ben and the team have created alongside Kyle, Graham, Zech and the entire Recess crew. Thanks to BevNET for the feature!Matthew Sztab shared thisRecess is assembling the leadership team behind its push into mainstream retail, digital commerce and new products. The expansion follows a $30 million Series B led by CAVU last year. Link in the first comment below 👇 #CPG #BeverageIndustry #FunctionalBeverages #RetailExpansion #DigitalCommerce
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Matthew Sztab shared thisBig shoutout to Kreg Adamsen and the rest of the Generous Brands team for the A+ execution in bringing Evolution Fresh Organic Teas to life at Whole Foods Market. This is what great partnership and commercial execution looks like. From concept to shelf, the team did an incredible job turning a strong idea into a real, in-market launch. If you’re in store, go check it out and grab one. https://lnkd.in/eyhvbmNHEvolution Fresh Launches New Organic Teas at Select Whole Foods Market Stores NationwideEvolution Fresh Launches New Organic Teas at Select Whole Foods Market Stores Nationwide
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Matthew Sztab reposted thisMatthew Sztab reposted thisHealth-Ade is betting on Lindsay Lohan to help take kombucha further into the mainstream. 🍎🥤 The No. 2 refrigerated kombucha brand has tapped the actress to star in a new campaign developed by Juxtapose Studios, positioning its Pink Lady Apple flavor as approachable and lifestyle-driven. The partnership leans into millennial nostalgia and 2010s culture, with the brand aiming to “demystify” kombucha as it continues to grow sales (+0.7% to $180M) even as the overall refrigerated kombucha category declined 5.5% to $726M, per Circana. The campaign follows Health-Ade’s $500 million acquisition by Generous Brands and comes as the company looks to broaden appeal across its 700,000 retail doors nationwide. 📈 Link to the full story in the first comment below 👇 #Kombucha #BeverageIndustry #MarketingStrategy #CelebrityMarketing #CPG #HealthAndWellness #RetailTrends
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Matthew Sztab shared thisExcited to see Health-Ade on shelf at Wawa, Inc.! Huge congratulations to Christopher Beall on bringing this launch to life and an incredible effort all around. And thank you to Matthew McHale, MBA for the strong partnership. Big milestone for the brand and team.Matthew Sztab shared thisJust in time for trips down the shore 🏖️☀️, you can now find Health-Ade kombucha at Wawa, Inc.!!! Find beach-ready cans of our Pink Lady Apple & Passion Fruit Tangerine in the coolers, perfect for pairing with your favorite hoagie.
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Matthew Sztab shared thisBig moment for the Health-Ade team! Excited to officially join the Generous Brands portfolio alongside Bolthouse, Evolution Fresh, and Sambazon. This marks the start of an exciting new chapter—one that brings more opportunity, reach, and innovation as we continue to expand into the refrigerated functional beverage space.Matthew Sztab shared thisWe #FollowedOurGut and… �� We are super excited to officially welcome Health-Ade, a fast-growing leader in kombucha tea beverages, into the Generous Brands portfolio of fresh, functional refrigerated beverages including Bolthouse Farms, Evolution Fresh, and SAMBAZON beverages. This exciting milestone reinforces our commitment to both consumers and retail partners as we continue to raise the bar for growth, quality, and bold innovation—making it easier than ever for more people to experience the power of vibrant nutrition. Let's go! https://lnkd.in/geZ7SNgj
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Matthew Sztab shared thisProud moment for the Health-Ade team as we announce we’re joining the Generous Brands family! It’s been an incredible journey building one of the strongest players in the kombucha category! Joining forces with a group of like-minded brands and partners who share our values makes this next chapter even more exciting. Grateful to be part of it — and even more excited for what’s ahead.Matthew Sztab shared thisWe’re raising a glass (of Pink Lady Apple) to a new chapter as we proudly announce that Health-Ade is joining the Generous Brands family! Founded in 2012 in a Los Angeles farmers market, we started with a simple mission: brew the best-tasting, highest-quality kombucha to support gut health and help people feel their best. Today, we’re excited to say that we've become the breakout growth driver in the kombucha category and the number 1 certified organic kombucha brand. We're looking forward to continuing on with our mission, now as part of a portfolio of like-minded brands including Bolthouse Farms, Evolution Fresh, and SAMBAZON as we join Generous Brands, a partner who shares our values and passion for vibrant nutrition. A heartfelt thank you to our incredible team, loyal drinkers, and our investment partners Manna Tree and First Bev, whose belief and support helped fuel this journey. Read more → https://lnkd.in/d8xD7CXb
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Matthew Sztab shared this1M new households in 2024. 6.9M shopping trips in Q1 2025. Passion Fruit Tangerine taking the crown. The numbers speak for themselves! Go team Health-AdeMatthew Sztab shared thisFrom 2024 growth to our strong start to 2025, the kombucha numbers don't lie!📊✨ In 2024, Health-Ade was the number 1 growth driver in Kombucha with 1 million new households joining our bubbly crew! In Q1 alone, our consumers made 6.9 million shopping trips throughout the country to buy our kombucha. Can you guess our most popular flavor? It was Passion Fruit Tangerine! Sources: - SPINS L52 WEEKS ENDING 12.29.24, Total US MULO + Total US Natural + Total US Convenience | Nielsen Ending 12.28.24 | - Numerator Trended Shopper Metrics, All Channels | Rolling 52W time periods, latest data ending 12.31.24, SPINS Total US MULO + TOTAL US Natural Q1 ‘25 unit ROS all pack types - SPINS Total US MULO + TOTAL US Natural Q1 ‘25 unit ROS all pack types
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Matthew Sztab liked thisMatthew Sztab liked thisRecess, TRIP and Neutonic are entering a pivotal mass-retail moment as Walmart organizes functional drinks around desired states. Link in the first comment below 👇 #CPG #BeverageIndustry #FunctionalBeverages #MoodSupport #RetailTrends
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Matthew Sztab liked thisMatthew Sztab liked thisUnwind is betting a clear functional formula can turn “calm” into a beverage occasion of its own. Its founders built a separate supply chain to launch at national scale. Link in the first comment below 👇 #FunctionalBeverages #RelaxationDrinks #RetailStrategy #CPG #BeverageIndustry
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Matthew Sztab liked this🥳Matthew Sztab liked thisSpotted: ALOHA on BuzzFeed's list of new fall finds at Costco Wholesale Our organic, plant-based protein bars made the Tasty team's roundup of items worth grabbing this season, featuring our Costco-exclusive variety pack with Chocolate Chip Cookie Dough and Peanut Butter Cup. Seeing ALOHA alongside so many brands we admire is a big moment for our team. Thank you to our Costco partners for making room on the shelf, and to everyone who's been asking when they could find us there. The answer is now. If you spot us on your next Costco run, send us a photo. We'd love to see it. Read the full list here: https://lnkd.in/gNpQ5mkK #ALOHA #Costco #PlantBased #Organic #BCorp
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Matthew Sztab liked thisMatthew Sztab liked thisRECESS TAPS HEALTH-ADE SALES CHIEF AS CCO Recess has named Matthew Sztab Chief Commercial Officer. Sztab ran sales at Health-Ade, through its sale to Butterfly-backed Generous Brands last august. Under Sztab, Health-Ade's tracked retail sales grew 23% to $147M. The brand was approaching $250M in retail sales across 65,000 doors when it sold. Recess raised a $30M Series B led by CAVU Consumer Partners last october and is in 15,000+ stores. Recess also hired Graham Goeppert, poppi's SVP of Digital Commerce & Media, into the same role in addition to BeatBox exec Zech Francis to run marketing earlier this year.
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Matthew Sztab liked thisMatthew Sztab liked this“How I Built This” – Round Two! We are so proud to see yet another Prelude Growth partner brand (Banza) featured on How I Built This with Guy Raz. Brian Rudolph shares the full Banza story, from the earliest days of experimenting in his apartment kitchen to building a category-disrupting brand recognized by its iconic orange packaging. Tune in for an honest reflection on the journey so far, the lessons learned along the way, and the many exciting opportunities ahead. 🎧 Listen here: Apple Podcasts: https://lnkd.in/gQ7mPcKM Spotify: https://lnkd.in/g6rG74iT
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Matthew Sztab liked thisMatthew Sztab liked thisThis is what no one tells you about the ice cream industry: Most ice cream is loaded with fat, sugar, calories, artful ingredients and some even contain anti-freeze. Ice cream is truly the unhealthiest thing you can eat. Until now… I wanted a healthy ice cream. I couldn’t find it so I started making it myself out of cottage cheese. Introducing FroCo Smearcase FroCo is the worlds first frozen cottage cheese. Half the fat, half the calories and the most protein per any pint. Our FroCo is a complete gamechanger.
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Matthew Sztab liked thisso proud of you, Matthew Sztab !Matthew Sztab liked thisRECESS TAPS HEALTH-ADE SALES CHIEF AS CCO Recess has named Matthew Sztab Chief Commercial Officer. Sztab ran sales at Health-Ade, through its sale to Butterfly-backed Generous Brands last august. Under Sztab, Health-Ade's tracked retail sales grew 23% to $147M. The brand was approaching $250M in retail sales across 65,000 doors when it sold. Recess raised a $30M Series B led by CAVU Consumer Partners last october and is in 15,000+ stores. Recess also hired Graham Goeppert, poppi's SVP of Digital Commerce & Media, into the same role in addition to BeatBox exec Zech Francis to run marketing earlier this year.
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