On this episode of CultivatED Marketer, hosted by Brent Bowen, Matt Tidwell, Ph.D., APR and Julie Masson, Signal Theory’s VP of Strategy, Samantha Scantlebury, talks about how her team spent an entire year doing something most strategists never get the chance to do: sit down with someone new every week and just listen. No agenda. No pitch. No product waiting at the end. Just a conversation. ✔ A new person each week, from different walks of life, ages, ethnicities and careers ✔ Sam calls it one of the most rewarding things she’s done ✔ Her takeaway: Brands can enter people’s lives through the right emotional openings Hear the rest of what she learned from just listening: https://lnkd.in/g9p8BxjH #Podcast #BrandStrategy #SignalTheory

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