Survey time period: 12 May 2022 to 17 October 2022
How high is the brand awareness of Milka in the UK? When it comes to chocolate eaters, brand awareness of Milka is at in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Milka in the UK? In total, of UK chocolate eaters say they like Milka. However, in actuality, among the of UK respondents who know Milka, of people like the brand.
What is the usage share of Milka in the UK? All in all, of chocolate eaters in the UK use Milka. That means, of the who know the brand, use them.
How loyal are the customers of Milka? Around of chocolate eaters in the UK say they are likely to use Milka again. Set in relation to the usage share of the brand, this means that of their customers show loyalty to the brand.
What's the buzz around Milka in the UK? In , about of UK chocolate eaters had heard about Milka in the media, on social media, or in advertising over the past three months. Of the who know the brand, that's , meaning at the time of the survey there's little to no buzz around Milka in the UK.
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