David Abbey

Thinkingbox was approached by Coors Light to help create a stronger association with the Brand and the Montreal Canadiens/NHL. To do this, we created an interactive outdoor experience that put Montreal Canadiens fans into the game. On a custom platform, each player would take their best slapshot which would trigger one of many 3D animations on a 45' HD LED video wall. Once complete, they could also share their experience of the event via social media.

As the Sr. Producer I lead the the… Show more

Thinkingbox was approached by Coors Light to help create a stronger association with the Brand and the Montreal Canadiens/NHL. To do this, we created an interactive outdoor experience that put Montreal Canadiens fans into the game. On a custom platform, each player would take their best slapshot which would trigger one of many 3D animations on a 45' HD LED video wall. Once complete, they could also share their experience of the event via social media.

As the Sr. Producer I lead the the concept, design, PM, build and installation. The build consisted of a custom iPad application to control the event, a 'shooter' platform complete with a puck track containing IR sensors and micro-controllers, multiple servers, a series of 3D animation sequences and a 45' HD LED wall.
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With the worldwide launch of the new adidas BOOST running shoe set to release in April 2013, adidas had asked Thinkingbox to custom build a multi platform digital seeding experience for some of Canada's most influential runner's. Each runner received a custom built shoe box outfitted with LED and mechanics to raise and illuminate the shoe as it was removed from its packaging. Each of the three platforms (iOS, Android & Web) came equipped with an augmented reality component and geolocation… Show more

With the worldwide launch of the new adidas BOOST running shoe set to release in April 2013, adidas had asked Thinkingbox to custom build a multi platform digital seeding experience for some of Canada's most influential runner's. Each runner received a custom built shoe box outfitted with LED and mechanics to raise and illuminate the shoe as it was removed from its packaging. Each of the three platforms (iOS, Android & Web) came equipped with an augmented reality component and geolocation capabilities for weather forecasting. Further more, they enabled the runners to complete the weekly 'Rundown', leaving valuable data about the runners themselves and the shoes. In addition to the data collected in the rundown, we created an open forum called the 'Runners Hub' to allow runner's to engage with one another to discuss their experiences with the shoe.

As the Sr. Producer on this project, I was thoroughly involved in all aspects of the design, development and deployment of iOS app, Android App, desktop / mobile optimized site as well the physical build of the custom shoe box.
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A first to market socially connected travel app...

For the launch of the 2013 Toyota Rav4, Saatchi & Saatchi teamed with Thinkingbox to create an interactive installation across Canadian auto shows introducing the vehicle and all of its customizable features.

Our development team created a memory match game, which was displayed on a multi-touch screen embedded in a dramatic 10-foot enclosure.

Once users completed the memory game, they could interact with a 360-degree Rav4 that provided vehicle features and… Show more

For the launch of the 2013 Toyota Rav4, Saatchi & Saatchi teamed with Thinkingbox to create an interactive installation across Canadian auto shows introducing the vehicle and all of its customizable features.

Our development team created a memory match game, which was displayed on a multi-touch screen embedded in a dramatic 10-foot enclosure.

Once users completed the memory game, they could interact with a 360-degree Rav4 that provided vehicle features and specifications.

We extended the live installation experience with a Facebook app built in both HTML and Flash enabling users to share the game and their scores across the social network. Show less

My core responsibility was to help direct and provide solutions support, as well as client integration management for a simultaneous 10 day mobile marketing research activation. This involved working cohesively and consistently across 29 brands in Whistler, BC as well as maintaing a clear set of deliverables for the product design team. Such brands included; Telus, Coca-Cola, Olympus, Billabong, Chevrolet and The Body Shop. I was directly responsible for pitching the use of specific mobile… Show more

My core responsibility was to help direct and provide solutions support, as well as client integration management for a simultaneous 10 day mobile marketing research activation. This involved working cohesively and consistently across 29 brands in Whistler, BC as well as maintaing a clear set of deliverables for the product design team. Such brands included; Telus, Coca-Cola, Olympus, Billabong, Chevrolet and The Body Shop. I was directly responsible for pitching the use of specific mobile activation triggers such as QR codes and SMS in order to help engage event attendees. Through the use of these mobile triggers we saw significant response rates approaching 16k+, as well as mobile conversion rates averaging between 60-75%. Show less

Working closely with the regional team at GAP, I was instrumental in devising a mobile based insight and marketing campaign. The primary aim was to capture localized buying and shopping behaviours, while at the same time providing a reward component for consumers to help entice return visits. The project was a huge success and saw the GAP achieve close to 51% in-store redemption rates and a significant increase in foot traffic and average daily revenue.

Microsoft approached us as one of their preferred vendors to help with the launch of the new Windows Phone. The launch parties consisted of 10 night events spread across 5 different US based cities. Leading up to the events I worked closely with our own product design team, as well as the client and their multiple vendors to help craft an engaging and value adding solution that integrated into the overall activation. Our initial goal was to use mobile technology and trigger points to capture… Show more

Microsoft approached us as one of their preferred vendors to help with the launch of the new Windows Phone. The launch parties consisted of 10 night events spread across 5 different US based cities. Leading up to the events I worked closely with our own product design team, as well as the client and their multiple vendors to help craft an engaging and value adding solution that integrated into the overall activation. Our initial goal was to use mobile technology and trigger points to capture contextual consumer insight, while simultaneously creating further interactive engagement, social and real-time reward opportunities. During the events, we achieved 83% mobile QR & SMS engagement rates, and saw real-time reward redemption rates between 3-5 minutes intervals for event attendees. Show less