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Our journey began in 2007 when we burst onto the scene as Silicon Alley Insider. Two years later, we adopted the name Business Insider. We were trailblazers, breaking the real story of Facebook's founding, demystifying the 2008 financial crisis for our readers, and profiling the visionaries who built some of today's largest tech companies. We covered the startups and people our audience cared about, even if we occasionally ruffled some feathers. We showed the world that business journalism could be visual and fun.
Over time we grew into a global news organization, with journalists from New York to Singapore. We moved headquarters from a loading dock into a real office in the Financial District. We built a video team. We embraced social distribution and platforms. Our stories have changed government policies, gotten executives fired, launched investigations, and reopened closed cases. We turned small businesses into overnight sensations. We coined terms like "quiet quitting" that entered the zeitgeist. We tried lots of things — some ideas worked, others didn't. We won our first Pulitzer Prize.
Nearly two decades later, the core of who we are hasn't changed. Our future as Business Insider reaffirms our commitment to business, tech, and innovation as our center of gravity.
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Business Insider is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world, believing that a free and informed society is essential to democracy. The company's guiding principles — first articulated as The Essentials by founder Axel Springer in the aftermath of World War II — remain a cornerstone of the company's foundation today. Learn more about Axel Springer.