CEO Mark Zuckerberg says Meta's AI story is about where it's headed, not just one model
4 min read
Hims & Hers attacks the rich in its Super Bowl ad — including a Jeff Bezos lookalike
"We fully expect this will ruffle some feathers," Hims & Hers chief design officer, Dan Kenger, told Business Insider.
2 min read
5 of the biggest takeaways from Meta's Q4 2025 earnings call
Meta's Q4 2025 earnings reveal massive AI investment plans, ad-driven revenue growth, and costly Reality Labs losses.
7 min read
Exclusive
Limy built a platform that helps brands optimize for the era of AI agents. See the pitch deck that helped it raise $10 million.
Limy raised $10 million from investors including Flybridge and a16z to help brands boost their visibility to AI agents.
5 min read
Exclusive
Prediction markets group begins 7-figure PR blitz after suspicious Maduro trade sparks insider-trading concerns
The Coalition for Prediction Markets, which includes Kalshi, Coinbase, and Robinhood, took out a full-page ad in the Washington Post on Wednesday.
2 min read
Exclusive
FLORA raised $42 million for its creative platform that pulls together top AI tools. Read its pitch deck.
FLORA streamlines creative workflows by integrating AI tools like ChatGPT and Gemini for teams at brands such as Lionsgate and Levi's.
5 min read
OpenAI has a $25 billion opportunity in the ad business — but a lot to prove
OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.
6 min read
How to turn holiday shopping data into a 2026 growth engine
The holidays are over, but the data matters. Learn how retailers can turn Q4 insights into AI-powered growth, retention, and smarter acquisition for 2026.
4 min read
Exclusive
A prominent marketing exec is becoming a partner at a VC firm. Here's her advice for startups that want to 'break through the noise.'
Lindsay Kaplan, a former marketing exec and founder of Chief, is joining consumer VC fund Bullish as a venture partner.
4 min read
YouTube is reaching a 'tipping point' in convincing advertisers it really is TV
New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and "social" slots.
4 min read
Get ready for an adtech IPO rebound
Liftoff filing to go public could signal that the "year of mobile" is finally upon us, with more mobile adtech IPOs expected.
5 min read
ChatGPT is getting ads. Sam Altman once called them a 'last resort.'
The move to integrate ads into ChatGPT comes as OpenAI looks to increase its revenue amid $1.4 trillion in spending commitments and a possible IPO.
4 min read
Brands that skimp on social media marketing do so at their own peril
Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe.
3 min read
A Google VP explains why ads make sense in AI search but not Gemini — yet
Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.
5 min read
Creator income inequality is rising as top influencers rake in big paydays from brands
CreatorIQ data reveals a widening income gap in the creator economy as top influencers account for a growing share of brand spending in 2025.
4 min read
The creator economy's M&A rebound is in full swing. Here are the likely buyers in 2026.
Quartermast Advisors estimated a 17.4% YoY increase in creator economy M&A activity last year. Here's what it's watching for in 2026.
4 min read
Why brands are spending more on A-list celebrities than ever before
A new report from the ad operations platform XR found US brands spent more than $1 billion on celebrities to feature in their ads in 2025.
4 min read
LAST CALL FOR ENTRIES: Seeking nominations for Business Insider's 2026 rising stars of brand marketing list
We've extended the deadline. Get your entries in by January 9, 2026.
2 min read
Adtech's year of reinvention: These are the storylines that will shape the industry in 2026
Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key questions.
7 min read
Creators have broken through and become Hollywood's new power players
YouTube has become the streamer to beat in Hollywood, and creators have become the new titans in town.
6 min read
The unraveling of FaZe Clan spotlights the creator economy's biggest risk
FaZe Clan's influencer exodus exposes a key risk for creator-economy companies that rely directly on talent to make money.
3 min read
Read the pitch decks of 14 startups looking to disrupt advertising and marketing with AI
Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital firms.
3 min read
These 13 creator economy startups pulled in about $2 billion in funding this year
From live shopping startup Whatnot to AI music platform Suno, meet the creator economy startups that raised massive deals in 2025.
5 min read
5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks
Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.
7 min read
Read 46 pitch decks that creator-economy startups used to raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
6 min read
young geniuses
Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok edits
Amid Mohamed, 17, founded a company that helps movie studios generate hype on TikTok in a language that young folks understand: edits.
5 min read
How Unilever's huge bet on influencers led to a creator economy gold rush
Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator marketing space.
6 min read
TikTok's new US owners won't control key parts of the business, according to a leaked memo
TikTok's new US joint venture will hand over national-security related tasks to its partners, while ByteDance holds onto key business lines.
3 min read
Exclusive
This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.
Humanz, an influencer marketing company, is hyper-focused on M&A. It acquired two startups this year and plans to ink more deals.
5 min read
What job seekers and employers need to learn about AI and hiring, according to Indeed's top marketer
Indeed's CMO explains how AI hiring tools benefit employers and job seekers, urging both to optimize recruitment strategies for better results.
6 min read
Exclusive
Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M.
Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, and more.
4 min read
3 ways retailers can boost holiday revenue after the shipping cutoff
Retailers can increase holiday revenue post-shipping cutoff with digital ads, local inventory, and in-store pickup to capture late shoppers.
6 min read
Wins, setbacks, and rivalries: Inside Cindy Rose's first 100 days as CEO of ad giant WPP
Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad news.
12 min read
MrBeast reveals where he's placing his next video bets as viewers become 'numb' to spectacles and cash giveaways
MrBeast laid out how he's updating his YouTube strategy with a focus on storytelling and longer videos, and new formats like animation.
3 min read
How the Warner Bros. Discovery sale will actually impact viewers and Hollywood jobs
The real story of the fight for Warner Bros. Discovery is viewers shifting from studios to tech platforms, impacting how and what you watch.
5 min read
How Kate Spade is using the Coach bag playbook to try to win Gen Z
Tapestry, the parent company of Coach, is applying its Gen Z "road map" to Kate Spade as it looks to boost the brand.
3 min read
Netflix vs. Paramount: Why each media giant says it has the best Warner Bros. Discovery offer
Paramount Skydance and Netflix bid for Warner Bros. Discovery, highlighting streaming, Hollywood jobs, and regulatory approval in their rival pitches.
4 min read
Meet the branding agency behind the buzzy TBPN podcast
Day Job, founded in 2018, made a name for itself working with iconic CPG products. Now it's on Silicon Valley's radar.
5 min read
Exclusive
Uber's latest play for ad dollars: turning data about your trips and takeout into insights for marketers
Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform will encourage more spend.
3 min read
Netflix's superpower: breaking its own rules
Netflix's Warner Bros. Discovery deal marks a big M&A shift that will test its adaptability, content management, and integration skills.
6 min read
Why Netflix says its Warner Bros. deal won't be a failure like other media mega-mergers before it
Netflix defended its Warner Bros. deal as strategic, saying it has industry expertise and strength absent from past failed M&A.
2 min read
Exclusive
Adtech company Teads is laying off staff 10 months after closing its merger with Outbrain
A Teads spokesperson confirmed the layoffs, saying they would affect less than 10% of the company's 1,800 head count.
3 min read
Exclusive
This AI startup generates content to help companies retain their customers. Read the pitch deck it used to raise $5 million.
Eikona wants to apply AI to A/B testing to disrupt the 'lifecycle marketing' industry. Here's the deck it used to raise $5 million.
4 min read
MrBeast is building a platform to connect creators and big advertisers
Top YouTuber MrBeast is building a marketplace to connect creators with Fortune 1,000 brand advertisers.
2 min read
YouTube star MrBeast is moving into financial services
MrBeast's company confirmed it's looking to launch a financial services platform, confirming earlier reporting by Business Insider.
3 min read
5 AI search behaviors that have flattened marketing
AI is reshaping how people search, discover, and buy. Learn the five new consumer moments redefining marketing and what they mean for brands.
6 min read
Exclusive
A Koch-funded group is tapping star marketers for a $250 million push to 'reignite the American spirit'
The Koch-funded Stand Together is supporting a new effort that's lined up top marketers to boost civic engagement around America's 250th birthday.
4 min read
Why Tubi's CMO sees opportunity when phone-obsessed millennials and Gen Z scroll while they watch
Second-screen viewing is popular, meaning TV fans may be half-watching and tuned out of ads. Tubi says it can still reach younger generations, though.
3 min read
Omnicom's CEO breaks down his plan to beat rivals in AI after the ad giant's blockbuster $9 billion IPG deal
In an interview with Business Insider, Omnicom CEO John Wren outlined his vision for what is now the world's largest ad firm.
7 min read