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Hands-on marketing leader with track record of building and scaling marketing at…
Articles by Ellie
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Ellie Mirman shared thisIncredible opportunity to join a fast growing company making an impact on our local communities!Ellie Mirman shared thisVori is at an inflection point and we’re hiring builders across disciplines who can pierce the asymptote of impossible to achieve their ambitions. We’ll cross $1B in annualized payments this year after launching in 2024. If you’ve ever wondered what it was like to build early at Square, Shopify, or Toast: now’s your chance. Vori empowers independent grocers to compete with Walmart with an AI-powered Retail OS. Our all-in-one POS boosts profits by streamlining how stores buy, manage, and sell inventory—replacing clipboards, paper, and fax machines. We’re on a mission to terraform the $1T grocery industry, uprooting billions of $$ in legacy systems & updating the core software of the food supply chain at scale. The planet faces several super wicked problems. Yet too many top minds are stuck in roles that don’t matter. At Vori, you’ll address food waste, food insecurity, and small business decline head on—alongside elite technologists and grocers from SpaceX, Stripe, Square, Instacart, Toast, Amazon, Albertsons, and more. Explore open roles at www.vori.com/careers. Top priorities include: - Head of Sales (US): engineer growth so steep it feels irresponsible - Director of Sales (East Coast): capture Vori’s beachhead in the Eastern theater - Backend Software Engineer: move fast, with stable infra - Product Marketing Lead: turn complexity into poetry Vori is a diverse crew of compassionate killers who reflect the communities we serve. We believe vibranium sharpens vibranium—and in the words of one beloved customer: don’t ever f*ck with the dairy order. If you’ve got the sauce, don’t just watch us cook. Join us in the kitchen. Apply online, or cut to the front by also sending careers@vori.com: - 1 story where you overrode physics to achieve a critical goal - 1 idea to unlock more growth for Vori - 1 unfair way you use AI to supercharge your workflows
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Ellie Mirman posted thisTo my fellow marketing leaders looking for their next role - I've heard of a few amazing ones! If any of the below sound intriguing, feel free to get in touch. Roles are remote with some travel. Lots of opportunity to build and scale in promising markets. VP Marketing - SMB vertical SAAS, high growth startup VP Marketing - SMB vertical SAAS, multi-product scale-up Director of Demand Gen - enterprise, partner-led go-to-market UPDATE 1: I'm slowly working through the responses/messages, so bear with me! If you don't hear from me, feel free to send me a DM. UPDATE 2: Job post links added in the comments below!
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Ellie Mirman shared thisI'm #hiring! New roles are opening up on the Teikametrics marketing team, including a Director of Demand Gen, Content Marketing Manager, and a Marketing Intern. Awesome opportunities to work in a growing industry (ecommerce adtech) with stellar AI-driven technology, a great team and fantastic partners. Not only is the Marketing team growing, but we're also looking for Senior Sales Manager to join the company too - would love to work some of my favorite SMB Sales partners again! Check out our careers page (link in comments) or reach out if you're interested.
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Ellie Mirman shared thisWalmart is the #1 US retailer and now presents the biggest opportunity for ecommerce brands as well. Yet so many have either not taken the leap or have struggled to succeed on Walmart.com. We want to change that. That's why we're offering our product for free (yes, FREE) for 12 months to new customers. We won't be offering this for long - so come chat with us to see if you qualify and learn how to get started!Ellie Mirman shared thisFor a limited time, you can get Teikametrics Managed Edition for Walmart - for 12 months - completely free. This limited promotion gives you 1 full year of access to the Teikametrics advertising platform AND access to our team of experts that will work with you to manage your ads on Walmart…. Normally a $10,000+ value, completely free. To be eligible, you must: 1: Either be a new customer OR existing customer not yet working with us on Walmart 2: Reach a minimum of $5k / month ad spend on Walmart within 3 months of activating the promotion If you're a Walmart agency, contact us for more details involving this promotion. This promotion won’t be around for long. Sign up below, and lock in your year of free access to start advertising your business on Walmart. https://hubs.ly/Q02vphd70 #walmart #ecommerce #promotion #advertising
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Ellie Mirman shared this📣 New podcast alert 📣 Human in the Loop is here, the podcast produced and hosted by Teikametrics' Cameron Yoder. Everyone's talking about AI, but what about the interaction between AI technology and humans? We've got some pretty incredible speakers from the world of ecommerce slated for this podcast, and the first episode is live with Teikametrics' CEO Alasdair McLean-Foreman. Give it a listen >>Ellie Mirman shared this🚀 We are thrilled to announce Human in the Loop, a brand new podcast hosted and promoted by Teikametrics! "Human in the loop" is the combination of human and machine to achieve a result far greater than either could achieve on their own.. And to be a human in the loop is to leverage technology to far surpass the complex challenges in the world of ecommerce today. This show dives into the dynamic intersection of human intelligence and cutting-edge technology within the ever evolving landscape of ecommerce. From in-depth discussions on Artificial Intelligence, to viral brands that have launched on TikTok, to the stories behind today’s biggest technology companies, brands, CEOs and sellers… You’ll learn today’s greatest strategies and insights through the most up-to-date conversations with industry leaders and innovators that you’ve never seen on a show before. Welcome to the forefront of the ecommerce revolution, where being a Human in the Loop is not just a strategy.. But the essence of progress. 🎧 Listen Here: https://lnkd.in/gjcYGBYf
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Ellie Mirman shared thisI'm #hiring! Excited to open this new role on our growing consumer marketing team. If you love exploring new ways to grow and scale marketing impact, engaging consumers with a unique fintech offering, working with a passionate team that loves to learn, then this role could be for you! Or if you know anyone who fits that description, I'd love any and all recommendations! This Consumer Growth Marketing Manager role is a new addition to our team, and can be fully remote anywhere in the US. Mulberry has a HQ in New York but the marketing team is fully distributed. https://lnkd.in/eYdjCsRD #marketingjobs #growthmarketingJoin the Mulberry Team | Shopping Protection for ConsumersJoin the Mulberry Team | Shopping Protection for Consumers
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Ellie Mirman shared thisMy favorite part of our annual company event, Mulberry Palooza, has been recognizing our Mulberry GOATs: the Mulberrians who truly exemplify our values, as nominated by their peers. I feel lucky to work with such an incredible team every day. Congrats Vivian K., Jack Kearney, Waleed Khan, Lee Johnson, Ricky Yu, CFA, Kitty Ching!
Ellie Mirman commented on a post
1y
Since I haven't had a chance to get back to everyone 1:1, here are the available links to some of these roles - as well as new ones I've since heard about!
https://www.growthloop.com/company/job-listing?gh_jid=4506334005
https://jobs.lever.co/slangai/3a0e53b1-cc74-43c1-94cb-e396230304a6
Will update again once the VP roles are publicly posted!
Ellie Mirman replied to a comment
1y
Kelly Brenneman Just sent you a connection request with details on the role!
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Ellie Mirman liked thisEllie Mirman liked thisNo burying the lede on a Monday morning. I'm excited to share that I'm taking on a new role at Rally: COO. I've always hated the question, "Where do you see yourself in 5 years?" because I've simply never had a good answer to it. And I always worried, did not having an answer mean that I wasn't ambitious? Focused? Successful? I never felt like I could answer that question the "right" way, while also being truthful, because how could I know what I would learn in the next 5 years. How could I know what opportunities might open up for me? If you had asked me that question at 25 while I was working in finance, I never would have said, "I see myself in software sales." Or at 27, "I see myself as a UX researcher." Or at 29, "I see myself as marketer." The pivots that my career took at times felt like mistakes, that I was being indecisive, that I was starting over each time. But I was always curious and eager for new learning and growth opportunities, and so I chased them, joining different teams and different companies along the way. I had a front-row seat to how different teams operate, their needs, their challenges, their drivers. Over the course of my career, I learned how to read financial statements, how to get on the phone and sell, how to create products that customers use, how to take a new product to market. And most importantly, I learned how to develop and manage the operating rhythm for teams to be effective, which is what I loved the most. So at 46, I'm excited to share that I'm taking on a new role as COO. This role feels like the culmination of these different learned experiences and the opportunity to have an impact at an even larger scale. This might have actually been the role I was dreaming about 5 years ago, but I probably would have been too afraid to say it out loud. I'm especially excited to take on this role at Rally, a company I love with an amazing team, product and customers. And I couldn't be more excited for what the next 5 years might bring.
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Ellie Mirman liked thisEllie Mirman liked thisOk I rarely post but I'll allow myself this one—I'm excited to share that I've been promoted to Senior Director of Growth and Demand at Axonius! Almost five years in, and every version of this role (and of my professional self) has been shaped by the people around it. The ones who pushed me. People who made me laugh when I didn't feel like laughing. And many who aren't here anymore but still show up in how I think and work. Thank you to my colleagues, friends, and mentors, both past and present. You know who you are. The work continues.
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Ellie Mirman liked thisEllie Mirman liked thisProduct marketing at Anthropic and OpenAI must be wild. CPO: “We need to update our positioning. Our latest models are amazing. You can do motion graphics, build apps, solve real problems, help people with strategy.” PMM: “Great. I’ll start repositioning AI as your strategic partner and always-on worker. Something that transforms a company from slow and cumbersome to fast and agile.” CPO: “Great. One more thing. It also might kill all of humanity.” PMM: “Sorry, wha—” CPO: “Yeah, it’s incredible at writing. Can teach your kids amazing knowledge.” PMM: “Yeah. Sorry. The killing thing?” CPO: “It can automate tasks, help doctors cure diseases, help scientists solve problems never before possible.” PMM: “Right. Yep. Amazing. Sorry, I just thought I heard ‘kill all of humanity.’” CPO: “Yes. Exactly. It can do all those things. And it might kill everyone.” PMM: “Everyone?” CPO: “Potentially, yes.” PMM: “Right.” CPO: “Anyway. Great chat. Can we have the website updated tomorrow? And get it into the sales enablement decks.” PMM: “What do I put under ‘Why now?’” CPO: “Probably the productivity stuff.”
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Ellie Mirman liked thisEllie Mirman liked thisIncorporation: done. Trademark's filed. Manufacturer's locked. First advisors are in. Product's in production. Packaging is underway. Intern starts this month. And most importantly...company slack: activated. That means it's official, right? No going back now. More soon 😘
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Ellie Mirman liked thisEllie Mirman liked thisWorkstream On The Clock 2026 - Atlanta, Georgia I've finally moved to the US! ✈️🇺🇸 It's only been a month since I moved to SF, and I was already on a flight to Atlanta. Months of planning with the team, speakers and videographers finally came together in a day... and things went much more smoothly than I expected because everyone was so adaptable and communicative :) 📽 Stay tuned - We've got some fresh restaurant insights ready to be served on our social media platforms! Super thankful to everyone who has helped me along the way! Special thanks to Tatia Meghdadi Keira Wiele Landon Desmond Lim Bastian Purrer Wilson Lee Joelle Schmeltzer Charles Blue Ritish Jain and of course our amazing speakers! See you again next year? ⏰️
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Ellie Mirman reacted on thisAfter 5 years at DoorDash, and 10 years of being brand side, I'm heading to agency life with the best in the biz. I'll be honest, it wasn't an easy road to get here. I burnt out with a toddler at home. My brain said I was bad at being a mom and bad at being a coworker, a boss, even a thinker with AI taking over workflows, and I didn't challenge those negative thought patterns. I needed a wakeup call, and a layoff of my entire team was it. I took 3 months to redesign my life. I left my home office, a room I felt chained to as my emergence would send my toddler wailing, and went to the library, sat at local cafes, took Charlie to the zoo, worked out at the YMCA, sat in a therapy office, got bloodwork done, and spent more time with family. I wrote down what I needed in my next role, hoping the right thing would come along as I'm the sole financial provider for the family. But all in all, I was happier outside the four walls of my office. I've worked with Gabriela Pinto at Toast (my desk buddy!) and Katherine Boyarsky as a vendor at DoorDash. I remembered the feeling I had working with them at Jack's Abbey in Framingham in 2024. They were human, and reminded me what made marketing fun. They worked anywhere, no mandate to be home or in office. When a role on their team opened up, to both write for their clients and build marketing strategy for their agency and the product they're building Flowerplot, I knew it would be a good fit. This is your reminder that it's OK to take a break and work on yourself. It's OK to take time to process what becoming a mom might do to your ambition, your personality. It's OK to jump off the leadership track you've built for yourself and instead try new things (and old things) that bring you joy. I'm so excited for the next chapter and grateful for all the mentors who've guided me over the years. Onwards and upwards!Ellie Mirman reacted on thisBig announcement for the Datalily team... We're excited to welcome Allison Van Duyne as our new Senior Content Marketing Manager! We've known Allie since she worked with Gabriela Pinto at Toast back in 2018. Now, it's a full circle moment to have her join us to help us grow both Datalily and Flowerplot. There's a lot of cool stuff coming so stay tuned! 👀
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Ellie Mirman liked thisEllie Mirman liked thisI don't post often, and rarely anything personal. But as Pride month comes to a close, I find myself reflecting on how fortunate I am that my gay identity has never been an issue in my professional life. I still sometimes have a moment of pause before I say "my wife," but I make a point to show up as my full self at work. I recognize that as a white woman in leadership, I have privilege. By being visible and open, I hope there's a chance someone hears me talking about my weekend, or sees a photo of my wife and kids in any of the fun Slack channels, and feels a little more comfortable, a little more seen. That's why I'm sharing this today. Happy Pride 🏳️🌈
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Ellie Mirman liked thisEllie Mirman liked thisBe very careful who you lifeguard with in college, because they could end up being Chief Customer Officer at HubSpot and a lifelong friend like Jon Dick. Thanks Hale Reservation and HUBS!
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Ellie Mirman liked thisEllie Mirman liked thisHUGE Announcement 🚀 📙 You can now pre-order Loop: Outlearn, OutMarket, Outgrow by myself and Kieran Flanagan You can pre-order at: loopmarketingbook.com Loop is the playbook for how to win at marketing in the post AI world. It comes out September 22nd. It is the best thing Kieran and I have ever made. We couldn't be more excited. To help you understand the magnitude of the transformation underway in marketing, I am doing something I have never done before. I have posted the complete internal memo I shared; 10 days ago to the HubSpot marketing team on how our team will transform into being one of the leading Loop teams in the world. This memo provide the mindset, principles, strategy, operating model and hiring strategy for build a post AI marketing team. Drop your thoughts/questions on the memo and the book below. So excited to share this work with all of you. 📙
Experience & Education
Licenses & Certifications
Volunteer Experience
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Program Coordinator
Founder Mentors
- 2 years 9 months
Science and Technology
Founder Mentors is an organization focused on connecting new entrepreneurs with experienced founders to help them tackle the challenges of starting and growing a new business.
Languages
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English
Native or bilingual proficiency
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Russian
Elementary proficiency
Organizations
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HubSpot Toastmasters
President, VP Membership, Treasurer
-July 2013 - June 2014: Treasurer; July 2012 - June 2013: President; October 2011 - June 2012: VP Membership; http://www.toastspot.com
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Religious Studies Undergraduate Society of McGill
President, VP Advertising/Marketing
-June 2006 - May 2007 President; June 2004 - May 2006 VP Advertising/Marketing
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