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Kris Moon shared thisThrilled to be included! 🙏🏻Kris Moon shared thisCongratulations to our very own Brett Friedman, Founder & CEO, and Kris Moon, COO, on being named 2026 Miami Titan 100 honorees! 🏆 The inaugural list recognizes Miami’s top CEOs and C-level executives for their exceptional leadership, vision, and passion. We’re proud to see Brett and Kris recognized among the region’s most accomplished business leaders. Congratulations on this well-deserved honor! 👏 Check out the list of honorees at https://lnkd.in/eYBU76f3
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Kris Moon shared thisNew opportunity on the a21 team in Miami! Apply via the link below if interested.
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Kris Moon shared thisIt was another lovely celebration! Congrats to all of the nominees and winners this year 🏅 #JBFAKris Moon shared thisCongratulations to our friends, clients, and colleagues who were nominated and recognized at the 2026 James Beard Awards. At A21, we are fortunate to partner with many of these exceptional chefs and hospitality leaders as hosts, collaborators, and featured talent across our events. Their talent and vision are at the heart of the experiences we're honored to create together. We are proud to celebrate your achievements and all that lies ahead. Cheers to this well-deserved recognition. See the full list of winners: https://lnkd.in/eJt6CGg6 Photos by Max Flatow, courtesy of James Beard Foundation.
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Kris Moon reposted thisKris Moon reposted thisCongratulations to the 2026 James Beard Restaurant and Chef Award winners! We’re honored to celebrate every winner, honoree, and nominee for their talent, innovation, and dedication to their local communities and the independent restaurant industry nationwide. View the full list of winners: https://brnw.ch/21x3naJ
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Kris Moon shared thisThis was a fun one! a21Kris Moon shared thisActivation Recap Alert! What an incredible weekend bringing the House of NU to life during the Miami Grand Prix. It was an absolute pleasure partnering with Nubank and Creative Artists Agency to conceptualize, design, fabricate, program, and manage a fully immersive multi-day brand experience in the heart of Wynwood. House of Nu featured the iconic NU purple race suits and authentic Mercedes-AMG Petronas Formula One Team F1 car components, an interactive virtual race suit try on experience and an exclusive VIP Q&A with George Russell! Every detail was designed to create meaningful engagement and unforgettable moments for guests throughout race weekend. What made this activation especially exciting was the opportunity to produce it within our own dedicated venue footprint in Wynwood allowing us to fully control the guest journey, creative environment, and operational execution from start to finish. At a21 Brand Experiences, we specialize in turning bold ideas into high-impact experiential campaigns anywhere in the country from cultural moments and sporting events to large-scale consumer activations, VIP hospitality, and branded environments. With 2026 FIFA World Cup approaching Miami and major cultural moments continuing to shape the experiential landscape, we’re actively partnering with brands, agencies, and marketing teams looking to create standout experiences that drive connection, conversation, and brand relevance. If you’re looking for a trusted experiential partner that can concept, produce, and execute at the highest level, let connect! adam@teama21.com #ExperientialMarketing #BrandActivations #EventProduction #F1Miami #Formula1 #Wynwood #MiamiEvents #ExperientialDesign #LuxuryEvents #SportsMarketing #BrandExperience #EventMarketing #A21BrandExperiences
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Kris Moon shared thisThe question I asked myself every day during my time at the James Beard Foundation was simple: does this advance the mission and improve our world? I still ask that question in much of my work and it's why I said yes when KOPU Water founders, Justin Mahy and Mindy Mahy asked me to come on as an advisor to KŌPŪ Water, their family run business. The US food and beverage industry is extraordinary: more diverse, more innovative, more worth celebrating than most people know. Part of what drew me to KŌPŪ is that it's a product that belongs in that story. Oregon Cascades spring water. Aluminum packaging. Genuinely sustainable. Built here, not imported. The independent restaurant community I've spent my career working with deserves a premium water option that doesn't compromise on either quality or values. That's KŌPŪ. Excited to help tell their story and to bring them into the rooms and events where they belong. More soon. In the meantime, tell them “hello” and get yourself a KOPU Water while you’re at it.
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Kris Moon shared thisWe’re recruiting for a VP of Marketing, Communciations, and Brand Strategy to join the team. If interested, please apply via the posting below!
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Kris Moon reposted thisKris Moon reposted thisWe are proud to announce a new partnership between a21 and Warren Moore Events (WME)! After nearly 20 years of working alongside Dale Moore and his team, this partnership brings together WME’s design and fabrication expertise with a21’s full-service execution and operational strength to deliver immersive brand experiences from concept through completion. What does that look like in action? Through this partnership, brands will have access to: • Fully custom fabrication and scenic builds • Branded rental and modular activation systems • Activation design, themed environments, and immersive footprints • Mobile and pop-up production • End-to-end logistics, installation, and on-site management • Integrated culinary, beverage, and spirits programming A recent example of this work includes King’s Hawaiian at the Los Angeles Wine & Food Festival, EEEEEATSCON, and the New York City Wine and Food Festival, where we designed and built custom environments that blended physical build with culinary storytelling and guest interaction. This partnership marks the beginning of an exciting next chapter. We are excited about the bold, immersive experiences we will build together alongside WME. Fancy a collaboration? Contact us!
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Kris Moon shared thisI’m thrilled to finally get to share this - we are so excited that William Drew is joining a21 and will be leading our UK office. Welcome to the team!Kris Moon shared thisWe’re excited to announce the expansion of a21 into Europe with the opening of our UK office! To lead this next chapter, William Drew joins us as Managing Director / Vice President. Formerly Director of Content at The World’s 50 Best, William brings over a decade of experience leading global content, events, and brand storytelling. At a21, he will oversee creative strategy, business development, and regional partnerships, extending our award-winning approach to immersive experiences across Europe. “Joining a21 feels like a natural fit,” said William Drew. “The agency has a reputation for creating experiences that merge culture and community, primarily around food and drink, in meaningful ways. I’m excited to help expand that vision across Europe—connecting brands with audiences through stories and moments that matter.” We look forward to seeing how William’s leadership shapes our international presence and amplifies our mission of blending culture, community, and commerce through live experiences. Learn more at: https://lnkd.in/edg6JwX5
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Kris Moon liked thisKris Moon liked thisI wasn’t quite fast enough to snag a ticket to this year’s The Welcome Conference, so I’m turning to the hospitality hive mind. If anyone has an extra ticket they can’t use, I’ll happily buy it at face value and make a donation to the food-related charity of your choice. Please DM me — and feel free to share with anyone who might be able to save me from my increasingly acute Welcome Conference FOMO. Worth a shot! 🤞
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Kris Moon liked thisKris Moon liked thisMarquee Development served as a Gold Sponsor of last week's Sports Business Journal DRIVE, joining industry leaders for conversations central to our work. One message was clear: the fan experience extends far beyond game day. Mixed-use districts create opportunities for year-round engagement, but successful destinations must reflect their market, audience, and surrounding community. AI was another consistent theme, with organizations exploring how the technology can better leverage existing information and create new opportunities for innovation. Our own AI Task Force, led by Rachel Maguire, is actively exploring practical applications across the firm. It was valuable to hear how others are approaching this evolving technology. Our Senior Vice President of Marketing & Commercial Strategy, Megan Cantwell, also joined the panel, “Year-Round Revenue Hubs: Optimizing Programming, Staffing & Fan-First Experiences,” bringing Marquee Development’s firsthand experience developing and operating sports-anchored mixed-use districts to the conversation. Thank you to Sports Business Journal for facilitating these valuable industry discussions.
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Kris Moon liked thisKris Moon liked thisAfter 3 incredible, adventurous, and completely unforgettable years with a21, I’m officially opening a new chapter in my career.🍷🍴 It’s hard to put into words just how grateful I am for my time at a21. For the experiences, the opportunities, the people, the rooms I was lucky enough to be in, and all of the moments that made these 3 years one wild ride. I had the opportunity to have a hand in bringing back Pebble Beach Food & Wine, plan the inaugural When We Gather Food & Wine Festival for Dwyane Wade, explore historic wine caves in Napa Valley, produce events in some truly incredible places, work alongside some of the best chefs and partners in the industry, and experience the kind of behind-the-scenes moments that make you fall even more in love with this crazy industry. But beyond the events themselves, I’m most grateful for the people. The incredibly talented, hardworking, hilarious, and passionate people who make the magic happen and who made even the longest days worth it. I learned so much from each of you, and I’ll carry those lessons, friendships, and memories with me wherever I go. a21 taught me how to bring an idea to life, how to work hard and play hard, how to find the magic behind the curtain, and how lucky I am to get to do what I love for a living. I wouldn’t trade this chapter for the world. I’ll always look back on my time at a21 with an immense amount of pride, gratitude, and fondness. Thank you for an unforgettable 3 years. 🤍 And now, onto the next adventure. 🥂
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Kris Moon liked thisKris Moon liked thisBig milestone for our development in Steamboat. Thank you to GoldenTree Asset Management and our friends Newmark.Colorado Auberge Ski Resort Lands $482.5 Million in FinancingColorado Auberge Ski Resort Lands $482.5 Million in Financing
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Kris Moon liked thisKris Moon liked thisLast week, I wrote about a nonprofit hiring a full-time Executive Director with a $45,000 salary. The post understandably struck a chord. It also ruffled some feathers and while I expected that, I’m pretty surprised at the angle those folks came from. I know that nonprofits have limited resources. I know that organizations are punished for having high “overhead” ratios (believe me, I once had my salary CUT because the org was concerned about their overhead ratio). You might be a founding ED who has never taken a salary. You might be unemployed right now and think $45,000 is better than nothing. I hear that. I really do. But people, whether they work for a nonprofit or anywhere else, deserve to make a living wage and in the case of this particular position, that salary falls far below the poverty level for the area. It isn’t about paying corporate salaries, it’s about paying a wage people can live on. There are other models organizations can explore that don’t hinge on paying people below poverty levels. In the meantime, let’s stop calling out the folks bringing attention to this issue and instead start calling out the private foundations that refuse to pay for staffing. Because the best way for organizations to sustain their work for the future is by investing in the people doing the work. And as long as this sector relies on philanthropy, it’s on philanthropy to stop punishing that investment.
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Kris Moon liked thisThank you Mayor Whitmire for your leadership to make this project a reality!Kris Moon liked thisThis vision started years ago when, as a State Senator, I helped pass legislation that created the Sports Authority and funded Houston’s ballparks. We knew the impact major facilities can have on our economy. That’s why I also helped pass legislation to fund the George R. Brown Convention Center expansion. We’re already seeing results, with sales leads up 30% and major events secured in the years ahead. More conventions mean more visitors, more business for Houston, more jobs and more revenue for our city. We’ll continue making sure this signature project stays on time and on budget. Let’s Go to Work. Read more: https://bit.ly/4hdwaEV
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Kris Moon liked thisKris Moon liked this“Colorado Auberge Ski Resort Lands $482.5 Million in Financing” As reported exclusively by Bloomberg, Stockman Development LLC, led by Marquee Development, has secured nearly $500 million in financing from GoldenTree Asset Management to advance The Stockman, Auberge Collection, which recently broke ground at the base of Steamboat Resort: https://lnkd.in/eepTKMUA The financing comes amid significant early residential demand for the project, with more than 25 percent of residences under contract since sales launched earlier this summer. Among those sales are four of the project’s signature rooftop Barn residences, including a $19 million residence that is the highest-priced home to go under contract in Steamboat in 2026. “Steamboat stood out to us because of its long-term vision and the thoughtful way the community has approached growth,” said Eric Nordness, Managing Principal of Marquee Development. “The strength of the residential market reinforces our conviction in the destination, and this financing gives us the capital to bring The Stockman forward with a partner that shares our confidence in the project and its long-term potential.” The combination of institutional capital and residential sales momentum underscores the strength of The Stockman’s positioning in the market. The project will introduce 95 ski-in, ski-out private residences and a 59-room Auberge Collection hotel, pairing direct mountain access with Auberge’s signature hospitality and service. For more information: https://lnkd.in/ePjEyTqD Connect with The Stockman on Instagram: https://lnkd.in/eg6BHx3R
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Kris Moon liked thisKris Moon liked thisThe shortest Chief of Staff role I ever held taught me the most about how I interview now. Earlier in my career, I took a CoS role that looked ideal on paper. Strategy and operations heavy. Coaching executives. Partnering with finance and operations on everything the CEO didn't have time to track. Within two weeks, I understood two things. The people who created the role and the leader I was supporting did not agree on what that leader needed. And the leader did not want the role at all. Requests for information and stakeholder time were deferred. Suggestions on operating cadence were politely acknowledged and set aside. The harder I pushed to do the job as scoped, the more my work drifted toward calendars, travel, and expense tracking. That work matters. It was also already being done, and done well, by the CEO's executive assistant. I left well before the engagement was set to end. Staying would have meant working against how I believe this job should be done. And in a profession as small as ours, that kind of compromise follows you. On my way out, that EA, who had become a friend, apologized to me. Not for my leaving, but because they saw I had never been allowed to do the job I was brought in to do. It would be easy to tell this as a story about a difficult leader. It isn't. It's a story about who I didn't ask. I had interviewed with the CEO. I had heard a yes. But a leader can agree to a role for many reasons, and agreeing to it is not the same as wanting it. I asked one person and took the answer at face value. So when I interview for a CoS role now, I don't only meet the principal. I ask to speak with at least two of their direct reports and their EA. I ask each of them the same two questions: What will this person make possible for you that isn't possible today? How do you picture them actually doing that? The first question gets everyone imagining the role already filled. The second tells me whether anyone has thought about how this person will work with the principal and team week to week. A strong answer sounds like: "We'll meet once or twice a week on X, Y, and Z, and you'll independently own A, B, and C." A weaker one sounds like: "Handle the little things slipping off my plate and keep me accountable to the big ones." That's not a red flag. Call it a beige flag. It tells me the role hasn't been designed yet, and designing it from scratch with a leader who is already stretched thin rarely outlasts their patience. And if the answers describe work an EA already owns, we have a mismatch. Better for everyone to find that out before day one. The Chief of Staff title covers a wide range of jobs right now. It's why the role keeps having to explain itself. When the title can't define the role, the interview has to. Leaders considering a CoS: how would you answer those two questions today? Fellow CoS: what question tells you whether a principal truly wants the role filled? #ChiefOfStaff #Leadership #Hiring
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Kris Moon liked thisKris Moon liked thisJust wrapped shooting Food & Wine Best New Chefs in NYC; a room full of culinary heavy-hitters, getting the recognition that they've earned. Congrats to this year's class! Being the fly on the wall is a moment I never take for granted. That's the job I get to do, and grateful doesn't even cover it. Thank you Julie Mahoney Nick Reiter Antonia LoPresti Giglio Hunter Lewis and the whole crew for having me!
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Certified Holistic Health Counselor, The Institute for Integrative Nutrition
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Member, Vistage, Peer Advisory & Executive Coaching (2015 to Present)
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Scott Archimbaud, CSPG
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