About
Executive with multinational experience in marketing, brand building and general…
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3K followers
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Thales M. Soares shared thisThis is a great opportunity to drive meaningful impact in an amazing brand! https://lnkd.in/ezpKZagrCuisinart is looking for Director of Paid Media, Social and Influencer Marketing.Cuisinart is looking for Director of Paid Media, Social and Influencer Marketing.
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Thales M. Soares reposted thisFantastic opportunity to join an incredible company and team!Cuisinart is looking for Walmart Sales Director - Cuisinart.Cuisinart is looking for Walmart Sales Director - Cuisinart.
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Thales M. Soares shared thisWorth checking this opportunity!Thales M. Soares shared thisCome join a dynamic and faced paced company! We are looking for a leader of Global Demand Planning. This is a great role for anyone passionate about planning and using data driven insights to drive a growing business. #demandplanning #demandforecasting #globalbusiness #recruiting #hiringtoptalent https://lnkd.in/g-FGzDCe
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Thales M. Soares shared thisCheck out this great opportunity at a fast growing company! Director of Marketing - Shark, Air/Home Environment
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Thales M. Soares shared thisLeaps by Bayer is making an $8 million investment into Azitra Inc., a US-based clinical-stage medical dermatology biotech company. Our collaboration will draw on a deep understanding of the skin microbiome to deliver solutions that could one day help wounds heal faster, accelerate recovery from eczema, and strengthen skin as the immune system’s first line of defense. #teambayerThales M. Soares shared thisCuring through #microbiome health is one of our 10 leaps. We are excited to advance this through our Series B investment in Azitra Inc – a medical #dermatology company treating skin conditions by combining the power of the microbiome with #GeneticEngineering. Our investment will support the advancement of their technology platform which uses #proteomics, genetic engineering and the skin microbiome to develop #therapeutics for a multitude of skin conditions. We are honored to collaborate with these #biotech #innovators as they shift the paradigm from treatment to cure in the dermatological field. Discover more: https://bit.ly/31bOXdo
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Thales M. Soares shared thisThales M. Soares shared thisAs a brand LOTRIMIN® stands for confidence. We are inspiring America to confidently stand up this election season by asking them to share what they stand for through a purpose focused social and digital campaign. What do you stand for? LOTRIMIN®, is standing for more than just athlete’s foot prevention this election season. “Stand with Confidence,” the brand’s first-ever purpose-focused advertising campaign is encouraging people to stand for what they believe in just in time for the critical November election. Whether Americans are walking to the polls or to their mailbox, LOTRIMIN® is helping consumers stand with confidence during this critical November election, The ‘Stand with Confidence’ marketing campaign is officially launched and will run until after the election. Thales M. Soares Katja Draexler Denise Vitola Keith Bendes Taylor Carson Linqia
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Thales M. Soares shared this#teambayer https://lnkd.in/eK8jGWJBayer donates three million malaria tablets to U.S. for potential use against coronavirusBayer donates three million malaria tablets to U.S. for potential use against coronavirus
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Thales M. Soares shared thisThales M. Soares shared thisA great opportunity for my market research colleagues! #bayeremployee #jobopportunity #marketresearch
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Thales M. Soares liked thisDear Friends - I am officially a Retirement Fail 🤦🏻♀️ But don't feel sad for me, because I've never been so happy to screw something up! When I left agency life last year, I wanted to spend more time volunteering with non-profits, boards, and businesses that were doing good things in their communities. But I never imagined it would lead to something bigger—or the chance to do meaningful work AND reunite with amazing people from my advertising days. But here we are! So I'm thrilled to announce that I'm teaming up with Michael Hart and Jolene Lew to launch a new creative company. We're bringing together the best and brightest brand-builders to partner with startups and mission-driven businesses that are often overlooked or underfunded, but creating ideas that will push the world forward. So far, it's been exhilarating, inspiring, and exhausting... in all the best ways. And I'm tremendously grateful to everyone who's provided invaluable support, counsel, and connections along the way: Marcia Page, David Marple, Carrie Seele, Groove Capital, Bread and Butter Ventures, Splitt LLC, Nature's Syrup Beauty, Laura Scobie, Dodie Subler, Shari Mohabir, Bobby Marsden, Jacob Koelln, Matt Otto, John Bergstrom, Neda Daneshzadeh, Andrea Zechmann, MBA JD, and Matthew Resch. More details in the post below. Here we go! #Startups #Branding #FounderJourney #BrandStrategy #TheReversalCollectiveThales M. Soares liked thisAnnouncing the launch of The Reversal Collective. Powered by an experienced leadership team and an ever-growing community of the best and brightest brand builders, we come together to invest our creative capital in the people and ideas that will push the world forward–especially founders and ideas that may be overlooked or underfunded. While funding is the lifeblood of startups, we believe creativity is equally powerful capital. A strong brand can be especially valuable early on, given the consistent data showing its impact on both revenue growth and investor interest and valuation. While most startups and mission-forward companies lack the resources to hire the highest level of brand expertise, our unique model means we come in with an investor mindset, waiving the majority of our fees in exchange for the upside in the value we help create. Led by former MONO Founder Michael Hart and executive Jolene Lew, along with former President of Fallon, Kara Buckner (Peterson), The Reversal Collective brings the same talent behind iconic brands like Apple, Google, and Nordstrom, as well as startups and launches like Boomchickapop and Dyson–only now accessible at the earliest stages of a company’s growth. If you’re a founder or an emerging growth company that wants to disrupt a category, and you’re interested in a new model more financially aligned with your own, we’d love to talk. connect@the-reversal.co #TheReversalCollective #Startups #Branding #FounderJourney #BrandStrategy
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Thales M. Soares liked thisI’m excited to share that I’ve joined Vitaquest International as Chief Commercial Officer. What drew me to Vitaquest is its strong foundation, talented team with deep formulation expertise, and the opportunity to help our customers win in a dynamic and rapidly evolving supplement market. After my first week, I’m even more energized by what’s ahead. I’m looking forward to working alongside Tim Condron and the entire Vitaquest team to deepen our customer partnerships, accelerate growth and innovation, and build on nearly 50 years of success. Grateful for the opportunity — and excited to get to work!Thales M. Soares liked thisWe’re excited to welcome Luigi Cappello as Vitaquest's new Chief Commercial Officer. With more than two decades of leadership experience across consumer health, healthcare, and branded businesses, Luigi brings a proven track record of driving growth, building high-performing teams, strengthening customer partnerships, and developing successful commercial strategies. As Vitaquest continues to grow and invest in what’s next, Luigi’s strategic vision and customer-first mindset will help us build on our strong foundation and create even greater value for the brands we serve. Please join us in welcoming Luigi to the Vitaquest team! Read the full announcement: https://zurl.co/0ydnc
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Thales M. Soares liked thisThales M. Soares liked thisThe value of identity formation in the age of AI has never been greater, says the author Josh Tyrangiel.
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Thales M. Soares liked thisThales M. Soares liked thisEstou na China! 🇨🇳 Vim para cá começar um Global MBA em Xangai. A Ásia está no centro de uma transformação enorme em tecnologia e inovação. Cada vez mais, soluções, produtos e comportamentos que nascem por aqui começam a fazer parte do nosso dia a dia também no Brasil. Por isso, decidi viver essa experiência de perto: entender, observar e aprender. Muito bom expandir os horizontes e continuar aprendendo. #china #mba #reskilling #aprendizado #inovacao
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Thales M. Soares liked thisThales M. Soares liked thisI’m proud to share that I was recently recognized as a member of the WSJ CMO Council, a collective community of leading experts from the world’s most influential brands. #WSJCMO The Wall Street Journal / Maryam Banikarim 🗽🚕 ❤️ Nadia Furini-Becker Alan Murray https://lnkd.in/eTdM4kgp
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Thales M. Soares liked thisThales M. Soares liked thisFor a long time, I thought I was agency for life. Then I realized it was never the agencies I loved; it was the people. Over the past 17 years, I've worked with some of our industry's best: brilliant teammates who made everything better - the work, the good days, the tough ones and everything in between - many I'm lucky to now call friends; inspiring leaders and managers who championed my strengths while always pushing me to grow; and incredible clients who gave me unforgettable experiences and challenged me to keep raising the bar. As I thought about my next chapter, finding the right people at the right company was important - I'm thrilled to share that I've joined JPMorganChase as Executive Director on the Consumer & Community Banking Communications team. Everything I've experienced so far has shown me what a talented, ambitious and innovative team this is, and I'm so excited about what's ahead!
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Thales M. Soares liked thisThales M. Soares liked thisOcean Spray Cranberries has appointed Abigail Buckwalter as president and CEO, the cooperative announced on June 22. Buckwalter joined from Nestlé Health Science US, where she worked for 15 years and most recently served as CEO. From the 7/8 Beverage Digest Newsletter. Read all People news here: https://lnkd.in/enh_k4gC #new #news #people #beverage #beveragedigest #president #CEO
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Thales M. Soares liked thisThales M. Soares liked thisToday, McCormick & Company shared further details on the planned operating model for the combined McCormick and Unilever Foods business following closing. Another important step forward. The planned operating model will be organised into four divisions, with a leadership team that combines strong talent from both businesses. McCormick also confirmed a secondary listing on the London Stock Exchange, alongside plans for its International Headquarters in the Netherlands and continued investment in Unilever Foods’ world-leading R&D facilities at Hive. I am delighted that, subject to closing, I will be part of this new company as EVP and President of the International Consumer divisions, one of the four divisions, and excited to help grow a scaled global flavour powerhouse built to delight consumers with superior products, brands and innovations. Read more here: https://lnkd.in/ebckVyjkUnilever Foods to combine with McCormick | UnileverUnilever Foods to combine with McCormick | Unilever
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Thales M. Soares liked thisThales M. Soares liked thisOpen my medicine cabinet and you'll find some of the brands that have been part of my daily routine for years: Tylenol®, Listerine®, Neutrogena®, and more. It's a reminder that self-care isn't usually about big gestures. It's the small, consistent habits that help us stay healthy, prevent problems before they start, and show up at our best for the people who matter most. On #InternationalSelfCareDay, I'm reflecting on how those everyday choices add up. And the impact extends far beyond the individual. According to the Global Self-Care Federation, self-care contributes to billions in healthcare savings and helps people live healthier, more productive lives. I'm proud that Kenvue's iconic brands are part of so many daily routines around the world, helping make self-care simple, accessible, and actionable. #SelfCareIsForEveryone #SelfCareIsPrevention #WeAreKenvue
Experience & Education
Courses
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Business Growth Strategies - IMD (Switzerland)
2020
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Digital Marketing Analytics - MIT, Sloan School of Management (USA)
2018
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Digital Transformation Program - IMD (Switzerland)
2020
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The Leadership Excellence Course - Academy Leadership (USA)
2017
Honors & Awards
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Best Coach Award
Procter & Gamble Co
Best Coach - Global Shave Care
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Cannes Silver Lion - Advertising
Cannes Advertising Festival
Silver Lion for TV Advertising in Household Category - Ariel Laundry Detergent in Argentina
Languages
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English
Native or bilingual proficiency
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Spanish
Full professional proficiency
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Portuguese
Native or bilingual proficiency
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Clara Ludmir
Coterie, the baby care brand known for elevating the diaper category in the U.S, is being acquired by Mammoth Brands. Why is this relevant? The CPG industry is being continuously disrupted, thanks to innovative brands answering very real customer needs and concerns and building a valuable relationship with them in the process, through DTC and social media. While market leaders owned by groups such as Procter & Gamble still enjoy dominant share and scale, they need to adapt faster and innovate - truly innovate - if they want to grow. YoY growth through price increases isn’t the solution. Coterie did something remarkable in less than five years: develop high-performance, clean diapers that set new standards in terms of efficacy and safety of baby care products, while forging a strong, loyal customer base thanks to its subscription model. Its retail distribution is as selective as its new product extension, highlighting a desire for growth that is intentional and meticulous. Here’s a brief overview of how Coterie created a new segment in a long-established category, carving out a profitable niche for itself and attracting the sight of Mammoth Brands, the modern CPG group behind Harry's, Flamingo and Lume Deodorant. #brandinnovation #disruptivebrand #cpgnews
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