Momentum is building for Regenerative Organic Certified products thanks to the leadership of brands like StarWalker Organic Farms, Frontier Cooperative, and Philosopher Foods. In 2025 Regenerative Organic Alliance saw 60% growth in brands launching ROC products and 67% growth in the number of ROC products on shelf. This is driven by consumers recognizing that regenerative organic products are chemical free (e.g. organic) and highly nutritious thanks to improved soil health practices. Driven the original vision of J.I. Rodale of Rodale Institute and furthered by the commitment of visionary companies like Dr. Bronner's and Patagonia, ROC builds on an organic foundation and includes rigorous, transparent, third-party certified standards for soil health, social fairness, and animal welfare.
It’s kinda strange for a 100% Organics food producer n supermarkets supplier to say this from down south. No we never carry that label on all our food. Those long strings of technical jargons, consumers dun really care. Consumers do care about value. Same for supermarkets and that word is called SHRINK.
The momentum is building! 📣 Keep up the good work! I am currently accepting consulting clients interested in learning what it takes to become ROC certified, and helping them get there.
There's an incredible wave of growth that is coming from passionate people and the proof that's found in terrific products. Blessed to share space with you.
Amazing. So excited to see this progress and how accessible is becoming more a priority
ROC ON Christopher!
Thank you for these words of affirmation! Proud to be part of a movement that builds on the Rodale Institute vision and the commitment of brands leading the way. Excited for what’s ahead for the entire ROC community.
How exciting! Wonderful work that benefits so many beings on this planet.
Exciting! I love seeing the movement grow! ROC on!
Awesome news Christopher! Farmer Direct Organic was the first company in North America (perhaps the world) who contracted farmers to begin their ROC oat and lentil journey, back in 2022 and despite entering an incredibly competitive category, oats, consumers and buyers are responding well to our ROC offerings. And this week we loaded our distributor, for the first time, with our ROC lentils for the bulk bins. We are incredibly excited to be part of this movement putting organic family farms front and center! Thank you for all the incredible work ROA is doing!