Survey time period: 12 May 2022 to 17 October 2022
How high is the brand awareness of Thorntons in the UK? When it comes to chocolate eaters, brand awareness of Thorntons is at % in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thorntons in the UK? In total, % of UK chocolate eaters say they like Thorntons. However, in actuality, among the % of UK respondents who know Thorntons, % of people like the brand.
What is the usage share of Thorntons in the UK? All in all, % of chocolate eaters in the UK use Thorntons. That means, of the % who know the brand, % use them.
How loyal are the customers of Thorntons? Around % of chocolate eaters in the UK say they are likely to use Thorntons again. Set in relation to the % usage share of the brand, this means that % of their customers show loyalty to the brand.
What's the buzz around Thorntons in the UK? In October 2022, about % of UK chocolate eaters had heard about Thorntons in the media, on social media, or in advertising over the past three months. Of the % who know the brand, that's %, meaning at the time of the survey there's little buzz around Thorntons in the UK.
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