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Visualizing How Big Tech Companies Make Their Billions

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A chart showing the big tech companies by revenue, profit, and primary market.

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Visualizing How Big Tech Companies Make Their Billions

First there was oil, then tobacco, then pharma. The “Big” epithet has always denoted the unique scale and power of certain industries, and today’s Big Tech companies are the perfect example.

These six tech giants—Alphabet, Amazon, Apple, Microsoft, Meta (formerly Facebook), and Nvidia—are each one of the eight most valuable companies in the world by market capitalization.

Thanks to the ubiquity of their business, they routinely pull in an annual revenue that exceeds many national GDPs. We visualize how and where Big Tech’s revenues came from, per their latest full-year SEC filings.

Big Tech Spotlight: Alphabet, Amazon, and Meta

First we look at Alphabet, Amazon, and Meta, whose financial years ended in December 2022.

Alphabet made slightly north of $280 billion in 2022, nearly 60% of that coming from monetizing Google Search and other related activities.

Their $60 billion profit is the third-highest amongst its Big Tech peers. Their net profit margin (net income divided by total revenue) stood at 21.2% for the year, or 21 cents in profit for every dollar of revenue earned.

Here’s a quick look at the numbers.

CompanyRevenueProfitNet Profit MarginRevenue Change
(YoY)
Alphabet$282.8B$60.0B21.2%10%
Amazon$514.0B$-2.7B-0.5%9%
Meta$116.6B$23.2B19.9%-1%

At $514 billion, e-commerce giant Amazon logged its highest revenue ever, beating its Big Tech peers by landslide.

However, severance payouts and a $720 million impairment charge (due to shutting some of their physical grocery stores), hurt the company’s bottom-line. Amazon posed a nearly $3 billion net loss for the year, and, consequently, a negative net profit margin (-0.53%).

Meta pulled in close to $117 billion in 2022 and turned a $23 billion profit, for a nearly 20% net margin. Meta’s slight year-on-year revenue decline (-1%) was attributed to foreign exchange movement.

Big Tech Spotlight: Apple, Microsoft, and Nvidia

Apple is an investor darling for a reason. Consider: $383 billion revenue (for financial year ending Sep. 2023) and $97 billion in profit—second-most in the world after oil giant Saudi Aramco.

Finally, Apple’s 25% net profit margin is the second-highest amongst the Big Tech companies.

Nevertheless, even Apple has less-than-stellar years on occasion. Sales for all Apple products declined year-on year, pulling revenue down 5%. The iPhone continues to be the company’s chief moneymaker, contributing 52% of total revenue.

CompanyRevenueProfitNet Profit MarginRevenue Change
(YoY)
Apple$383.3B$97.0B25.3%-5%
Microsoft$211.9B$72.4B34.1%7%
Nvidia$27.0B$4.37B15.9%Flat

Meanwhile, Microsoft earned nearly $212 billion for its financial year ending July 2023, led by gains in their cloud and server segment, which CEO Satya Nadella prioritized back in 2014.

The company’s $72 billion net income meant the company raked in 34 cents for every dollar it made, the highest profit margin in Big Tech.

Finally, chip-designer Nvidia—the newest entrant into the trillion dollar club—made about $27 billion for the financial year ending January 2023, with a $4 billion profit. Net profit margin stood at 15.9%.

However, the company’s profile amongst investors is rising rapidly, due to its critical position in the growing AI chip business. The company has already registered a more-than-four-fold profit increase in 2023 so far—even without accounting for the last four months of the year.

Technology

Who Controls the Critical Minerals Powering AI?

AI’s rapid growth depends on critical minerals. Here’s which countries dominate production of gallium, rare earths, and tantalum.

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Chart showing which countries control global production of gallium, rare earths, and tantalum used in AI hardware.

Three Critical Minerals Behind the AI Supply Chain

Key Takeaways:

  • China accounts for 99% of estimated global processed gallium production and 69.2% of rare earth mine production.
  • The Democratic Republic of the Congo produces 52% of the world’s tantalum, followed by Rwanda and Nigeria.
  • These lesser-known materials are used in high-performance semiconductors, magnets, and power-management components found across AI hardware.

AI infrastructure depends on far more than chips and electricity. It also relies on a range of critical materials, including gallium, rare earths, and tantalum, that are essential to semiconductors, magnets, and power-management systems.

These three materials are highlighted in Figure 2.3 of the World Bank’s World Development Report 2026 because their production is concentrated in a relatively small number of countries.

The figures here are 2025 estimates from the U.S. Geological Survey’s Mineral Commodity Summaries 2026, using processed production for gallium and mine production for rare earths and tantalum.

Gallium: China’s 99% Share

Here is the World Bank’s breakdown of estimated processed gallium production:

Country/EconomyShare of World Production (%)
🇨🇳 China99.0
🌐 Other countries1.0

China accounts for 99% of the total. However, that does not mean China holds 99% of the world’s gallium underground. Gallium is generally recovered as a byproduct of processing bauxite for aluminum, and China’s enormous aluminum industry has helped it develop gallium extraction at scale. Earlier oversupply and low prices also contributed to producers elsewhere exiting the market.

Gallium matters because compounds such as gallium nitride (GaN) can operate efficiently at high voltages and temperatures. These properties make gallium useful in high-performance semiconductors and power electronics, an increasingly important consideration as AI data centers require more computing power and electricity.

Rare Earths: More Than One Element

Country/EconomyShare of World Production (%)
🇨🇳 China69.2
🇺🇸 United States13.1
🇦🇺 Australia7.4
🇲🇲 Myanmar5.6
🇹🇭 Thailand1.2
🇮🇳 India0.7
🌐 Other2.6

China produces 69.2% of the total, followed by the United States at 13.1% and Australia at 7.4%.

Despite the name, “rare earths” are actually a group of 17 elements. Different members serve different roles across computing hardware. Neodymium and praseodymium, for example, are used in powerful permanent magnets found in hard drives and other equipment, while other rare earths have applications in semiconductors, displays, optics, and data storage.

Tantalum: Power Management for AI Servers

Tantalum production has a very different geographic footprint:

Country/EconomyShare of World Production (%)
🇨🇩 Congo, Dem. Rep.52.0
🇷🇼 Rwanda16.0
🇳🇬 Nigeria15.6
🇧🇷 Brazil7.6
🇨🇳 China3.2
🇦🇺 Australia2.0
🇪🇹 Ethiopia1.6
🇷🇺 Russian Federation1.2
🌐 Other0.8

The Democratic Republic of the Congo supplies 52% of estimated mine production, while Rwanda and Nigeria contribute 16% and 15.6%, respectively. Together, those three countries account for 83.6%.

Tantalum’s AI connection is largely about capacitors. Polymer tantalum capacitors can provide high capacitance in a compact package along with stable electrical performance, making them useful in demanding power systems. Industry reporting in 2026 points to AI servers as a growing source of tantalum capacitor demand.

When Mineral Supply Becomes a Strategic Bottleneck

Production concentration does not automatically translate into an AI advantage. Advanced chips, fabrication capacity, energy infrastructure, and capital all matter. However, when one or a handful of countries dominate production of a critical material, export restrictions or other supply disruptions can ripple through global technology supply chains.

That risk is already visible. China has introduced export controls on gallium-related items and selected medium and heavy rare-earth items in recent years. Those measures have encouraged governments and companies elsewhere to pursue alternative suppliers and new production capacity. In Central Africa, concentrated tantalum production presents a different set of challenges, including potential supply disruptions and responsible sourcing concerns.

As AI infrastructure expands, securing the minerals behind chips, servers, and power systems could become increasingly important alongside securing the chips themselves.

Learn More on the Voronoi App

To see where the U.S. is most dependent on foreign mineral supplies, see Ranked: U.S. Import Reliance for 37 Critical Minerals on the Voronoi app.

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AI

Mapped: Where U.S. Jobs Are Most Exposed to AI

See which U.S. states have the highest share of AI-exposed jobs, led by Washington, Virginia, and Washington, D.C.

Published

This visualization ranks all 50 states and Washington, D.C. by the share of workers employed in occupations considered highly exposed to AI disruption.

Where AI Exposure Is Highest Across the U.S.

Key Takeaways

  • Washington has the highest share of AI-exposed jobs, at 5.7% of its workforce.
  • California has the largest number of AI-exposed positions overall, at roughly 724,000 jobs.
  • Mississippi has the lowest share of AI-exposed jobs in the study, at 1.9%.

Artificial intelligence is becoming capable of performing tasks across a growing range of white-collar and technical occupations.

This visualization maps all 50 states and Washington, D.C., by the share of workers employed in occupations considered highly exposed to AI-related disruption. It also highlights the states with the largest and smallest numbers of workers in these roles.

The data for this visualization comes from SmartAsset, using U.S. Bureau of Labor Statistics data and research from the Virginia Economic Information and Analytics Division. The analysis covers 26 occupations identified as having particularly high exposure to potential AI-related disruption.

AI exposure does not necessarily mean these jobs will disappear. Instead, it reflects how susceptible their tasks may be to changes such as automation, weaker hiring demand, wage pressure, or restructuring as AI tools become more capable.

Why Washington Tops the Map

Washington ranks first, with 5.7% of its workforce employed in highly AI-exposed occupations.

The state’s large technology sector helps explain its position, with companies such as Microsoft and Amazon supporting a significant concentration of software developers, programmers, database specialists, and other digital roles.

RankState or DistrictAI-Exposed Jobs (%)
1Washington5.7%
2Virginia4.6%
3District of Columbia4.5%
4California4.0%
5Utah4.0%
6Maryland3.9%
7Colorado3.7%
8New Hampshire3.7%
9Texas3.6%
10North Carolina3.5%
11South Dakota3.5%
12Oregon3.4%
13New Jersey3.4%
14Massachusetts3.2%
15Minnesota3.2%
16Georgia3.2%
17Arizona3.1%
18New York3.1%
19Tennessee3.1%
20Nebraska3.1%
21Florida3.0%
22Connecticut2.9%
23Michigan2.9%
24Missouri2.8%
25Illinois2.8%
26Wisconsin2.8%
27Rhode Island2.8%
28West Virginia2.7%
29Kansas2.7%
30Pennsylvania2.7%
31Iowa2.7%
32Delaware2.7%
33Vermont2.7%
34Ohio2.6%
35Alabama2.6%
36Maine2.5%
37Idaho2.5%
38Montana2.5%
39Nevada2.5%
40Alaska2.4%
41South Carolina2.4%
42North Dakota2.3%
43Kentucky2.3%
44Oklahoma2.3%
45Louisiana2.3%
46Indiana2.2%
47Arkansas2.2%
48Wyoming2.2%
49New Mexico2.1%
50Hawaii2.1%
51Mississippi1.9%

Virginia follows at 4.6%, reflecting its mix of technology firms, federal contractors, and knowledge-based employment. Washington, D.C., ranks third at 4.5%, while California and Utah round out the top five at 4.0% each.

At the other end of the ranking, Mississippi has the lowest share in the study, at 1.9%.

California Has the Most AI-Exposed Jobs

California has the largest absolute number of workers in highly exposed occupations, with approximately 724,000 positions.

Texas follows with about 500,000, while New York and Florida each have roughly 301,000.

RankStateStates With the Most AI-Exposed Jobs
1California724K
2Texas500K
3New York301K
4Florida301K
5Washington202K

At the other end of the scale, Wyoming has just 6,000 AI-exposed positions, followed by Alaska and Vermont at about 8,000 each.

Rank StateStates With the Fewest AI-Exposed Jobs
1Wyoming6K
2Alaska8K
3Vermont8K
4North Dakota10K
5Montana13K

What Types of Jobs Are Most Exposed to AI?

The 26 occupations span technology, communications, administration, finance, and other knowledge-based fields.

Mathematicians rank as the most exposed occupation, followed by proofreaders, correspondence clerks, court reporters, and media and communication workers. Computer programmers, database administrators, web developers, software developers, writers, translators, payroll clerks, and bookkeeping workers also appear on the list.

Many of these roles involve processing information, generating or reviewing text, working with structured data, or performing routine digital tasks, all areas where generative AI and other automation tools have advanced quickly.

Still, exposure should be interpreted as the potential for jobs to change rather than a direct estimate of how many positions will ultimately be eliminated.

Learn More on the Voronoi App

To learn more about this topic, check out this graphic on the smartest AI models in 2026.

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