
Dev Patnaik is the CEO of Jump Associates, the strategy firm for future-focused leaders. He has been a trusted advisor to CEOs at some of the world’s most admired companies, including Starbucks, Target, Nike, Universal Music, and Virgin. Dev is the author of the book Wired to
The Five Faces Of Strategy
Strategy has five distinct faces. Here’s how each one shapes a company’s future and why the best strategy leaders keep looking beyond the present.
The Halftime Reset
The summer slowdown is more than vacation time. It’s a chance for leaders to get honest about the first half and deliberately reshape the second.
Why A24, Chili’s, And Barnes & Noble Are Winning Where Others Struggle
A24, Chili’s, and Barnes & Noble are finding growth in categories many had written off by resisting sameness and building playbooks around what makes them distinctive.
America Was Built For The Future
Most leaders see America's founding as history. It's actually a scalable operating system and a blueprint for building something that lasts.
Steph Curry And The Power Of A Platform
Steph Curry's move to Li-Ning shows how leaders can use success to build platforms, expand influence, and reinvent themselves for a new stage of growth.
SpaceX and the Creation of a Future-Focused Company
SpaceX is often explained through Elon Musk's vision. The bigger lesson is how companies teach people to think beyond the present.
AI, Knowledge Work, And Magnificent Humans
As AI makes intelligence abundant, many assume productivity is the path forward. The bigger opportunity may lie in rediscovering neglected human skills.
Disney’s Super App Dilemma
Disney is reportedly building a super app to unify streaming, parks, and cruises. Why super apps fail in America, and what Disney's strategy is missing.
Where to Play: Lessons from Amazon’s Full-Stack Strategy
Why Amazon's logistics launch matters: tech companies see industry boundaries as design choices. Three factors that separate smart expansion from missteps.
Five Crazy Shifts: What AI Can Teach Us about Organizational Design
The bigger opportunity in AI isn't the tools. It's how the companies building them operate. Five crazy shifts in organizational design every leader should try.









