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Ariana Grande’s ‘Hate That I Made You Love Me’ Rollout Controlled Anticipation

How Ariana Grande built anticipation for “Hate That I Made You Love Me” through a carefully planned rollout, fan engagement and strategic teasers.

ByOlivia Shalhoup,

Contributor

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Typical Gamer Launches New Icon Series Outfit In Fortnite

Typical Gamer's new Fortnite Icon Series outfit marks a major creator milestone and highlights how top gaming creators are building studios, games and businesses.

ByIan Shepherd,

Contributor

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TikTok And Cannes Push Vertical Drama Toward The Mainstream

TikTok, Netflix and Cannes are accelerating the rise of vertical drama as microdramas and AI-made films move into mainstream entertainment.

ByMaureen Kerr,

Contributor

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The 2026 World Cup May Belong To Creators, Not TV Networks

As the 2026 World Cup approaches, football creators on YouTube and TikTok are becoming more influential than traditional broadcasters for Gen Z fans.

ByIan Shepherd,

Contributor

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Hollywood Stars And Creators Are Quietly Trading Places

Creators are going Hollywood. Mainstream stars are doing the same in reverse. Inside the two-way migration shaping entertainment.

ByTaylor Reilly,

Contributor

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Netflix’s ‘The Crash’ Shows The Terrifying Power Of Social Media

Netflix’s ‘The Crash’ covers the fatal car crash and murder conviction of Mackenzie Shirilla, her social media footprint sparking online discourse.

ByDani Di Placido,

Senior Contributor

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The New Surgeon General Advisory On The Harms Of Screen Use—Here’s What The Science Says About Risks And Benefits

The Surgeon General published a new advisory on screen use. A public health expert discusses what the science says about risks and benefits of screens.

ByOmer Awan,

Senior Contributor

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Meta Expands Its Creator Ecosystem With Instagram’s New Instants App

Instagram takes on Snapchat and BeReal with new feature allowing users to share disappearing photos.

ByEmma Cortes Ellendt,

Contributor

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No Off-Season: Inside ‘Heated Rivalry’ And Its Growing Cultural Footprint

‘Heated Rivalry’ isn’t just sustaining momentum between seasons — fans are turning the hockey romance into a full-scale cultural phenomenon.

ByOlivia Shalhoup,

Contributor

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Why Vertical Drama’s Next Fight Is Over Distribution

Vertical drama has split into four business models, but the real fight among apps, social platforms, brands and streamers is over distribution, not screen format.

ByMaureen Kerr,

Contributor