Brands Want Creators’ AI Likeness Rights But Contracts Aren't Keeping Up
ByIan Shepherd,
Contributor
As AI avatar tools go mainstream, creators and brands are battling over who owns digital likeness rights, synthetic content and AI-generated identities.
More From Creator Economy
Why Creator Marketing's Next Phase Depends On Better Measurement
Creator marketing is projected to reach $44B, but measurement remains the biggest barrier to scale. Here's what must change to unlock the next phase of growth.
ByZoe Soon,
Contributor
The Negotiation Mistake Driving Higher Influencer Rates
Here's why influencer rates are artificially high.
ByChris Ryan,
Contributor
Paramount’s Paused Merger Doesn’t Ease Creators’ Fears–But The ‘Obsession’ And ‘Backrooms’ Story Should
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared, but after 'Obsession' and 'Backrooms,' they have more ownership.
Contributor
3 Influencer Marketing Conferences Talent Managers Should Attend
Influencer marketing conferences are usually sold on their agendas. For talent managers, the real value is who else is in the room.
ByChris Ryan,
Contributor
YouTuber Gossip Goblin Will Debut AI Film ‘Gods Don’t Give Gifts’ In U.S. Theaters
YouTube creator Gossip Goblin brings AI-assisted feature "Gods Don’t Give Gifts" to U.S. theaters, testing whether online fandom can drive box office.
ByMaureen Kerr,
Contributor
Amelia Dimoldenberg’s Formula 1 Collaboration Returns To YouTube For Season 2
Amelia Dimoldenberg expands her YouTube empire with the return of her Formula 1 collaboration 'Passenger Princess' as YouTube becomes a home for premium entertainment.
Contributor
Why Celebrities Are Choosing YouTube Shows Over Late-Night TV
The math on a celebrity press tour has flipped. One stop on a creator-led show can now beat an entire circuit of legacy TV bookings. Here’s why.
ByIan Shepherd,
Contributor
Why FIFA Locks Down Content While Coachella Lets Creators Run Wild
The FIFA World Cup drew over 20 billion video views across FIFA’s platforms, but it has yet to dominate social feeds Coachella and other major events.
Contributor
The Creators Who Are Quietly Running The 2026 World Cup
How creators became this World Cup's real infrastructure: livestream culture, brand strategy, real-world activations and Gen Z fandom inside virtual worlds.
ByIan Shepherd,
Contributor
Why Starbucks Is Betting On Employees As Creators
Starbucks is partnering with TikTok to launch its first employee-centric creator program, putting baristas at the center of its creator strategy.
Contributor