Gary Drenik is a seasoned writer for Forbes, focusing on innovation in both large enterprises and small businesses through AI applications for consumer data. Since 2012, he has provided insights into innovative privacy-compliant predictive analytics and targeted marketing
Smart Homes Won’t Scale Until The Privacy Problem Is Fixed
For years, smart home technology promised lower energy bills, improved security and homes that adapt automatically to the people inside them.
Three Strategies To Amplify Conversation Intelligence
Behavioral analytics can surface issues customers may not explicitly report. A customer may abandon a checkout page repeatedly without ever contacting support.
Why Performance Has Become The New Currency In Advertising
Today, marketing is expected to deliver measurable outcomes in real time, with the same precision and accountability as any other revenue-driving function.
Building Strong Digital Businesses In The Age Of The LLM
Brands waiting for search intent signals may already be missing significant opportunities to influence purchase decisions.
Are Consumers Embracing AI In Their Retail Shopping Experience?
Retailers have spent years experimenting with AI, but consumers are now signaling that the technology has become an expected part of the shopping journey.
The Importance Of Addressing Now AI’s Hidden Dependencies And Risks
Using AI can seem like magic – type a prompt, create an automated process, or give a command and the answer just appears.
AI Has A Data Problem - Causal Data May Solve It
Most AI systems are trained on historical data. When conditions shift due to changing consumer sentiment, models trained on historical correlations begin to break down.
Beyond Chatbots, How AI Is Transforming Customer Service
Many of the challenges companies face today stem from how customer service systems were originally designed.
Why Monitoring Alone Isn’t Enough To Keep Teens Safe Online
It is in this context that a new category of family digital safety technology is beginning to emerge—one built around coaching rather than monitoring.
Is Siloed Data Sabotaging Your AI ROI?
Basic task automation has quickly evolved into sophisticated applications generating human-like text, images, code, and more.