Greg Petro is a consumer research expert, founder and CEO of First Insight, Inc., and author of The Tyranny of Now: How Technology Impairs Good Judgement, and What You Can Do About It. With over 30 years of experience in merchandising, sales, and management, Greg pioneered
Consumer Brands Grapple With ‘Poverty Of Attention’
Information overload and AI are driving digital fatigue, forcing brands to rethink how they build trust and connect with consumers.
Is The Retail Industry Ready For The Booming “Chat” Economy?
Search is giving way to conversation as AI shopping agents transform how consumers discover, compare, and buy products online.
The Hot Gift This Coming Holiday Season: Value
Consumers are no longer just looking for the lowest price. They’re demanding proof of value as AI changes how products are discovered and compared.
Wintour’s Vogue Exit Leaves Apparel Industry With An Identity Crisis
Fashion’s influence is shifting from magazines to social media as AI, creators, and micro-trends redefine how consumers discover and buy apparel.
How Dillard’s Survived The Department Store Bloodbath
As retail chases the next big trend, Dillard’s offers a reminder that consistency, profitability, and customer trust still matter.