Ian Shepherd is a creator economy entrepreneur and investor. He is Co-founder and Co-CEO of Electrify Video Partners, a company that invests tens of millions of dollars into some of the world’s biggest content creators. He’s also the host of the Business of Creators, a leading
Why Celebrities Are Choosing YouTube Shows Over Late-Night TV
The math on a celebrity press tour has flipped. One stop on a creator-led show can now beat an entire circuit of legacy TV bookings. Here’s why.
The Creators Who Are Quietly Running The 2026 World Cup
How creators became this World Cup's real infrastructure: livestream culture, brand strategy, real-world activations and Gen Z fandom inside virtual worlds.
Cannes Lions Showed Why The Creator Economy Has Entered A New Era
Beyond the headlines, Cannes Lions 2026 showed how creators have become central to platform strategy, advertising and institutional investment.
How Circle’s Eclipse Reshapes Creator-Led Businesses
Circle's Eclipse launch brings AI, a discovery marketplace and a studio arm to help creators build community-led businesses. Here's what's inside.
How A Former Vox Producer Built One Of YouTube's Biggest Science Shows
Former Netflix and Vox journalist Cleo Abram left traditional media to build Huge If True on YouTube. Now at 2.2 Billion views, she's reshaping science journalism.
How A 21-Year-Old Creator Generated 600 Million Views With Just 12 Videos
While most creators chase consistency and algorithms, Dr. Plants built a 600 million-view YouTube phenomenon by obsessing over storytelling.
LinkedIn Launches New Analytics Tool To Help Creators Reach New Audiences
LinkedIn's new analytics reveal whether your content reaches new audiences or just existing connections and what that means for creators and brands.
Why Brands Need Creators To Win The 2026 World Cup
The 2026 World Cup will be fought across YouTube, TikTok and livestreams. Here's why creators are becoming essential to sports marketing success.
Typical Gamer Launches New Icon Series Outfit In Fortnite
Typical Gamer's new Fortnite Icon Series outfit marks a major creator milestone and highlights how top gaming creators are building studios, games and businesses.
The 2026 World Cup May Belong To Creators, Not TV Networks
As the 2026 World Cup approaches, football creators on YouTube and TikTok are becoming more influential than traditional broadcasters for Gen Z fans.