Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business,
Former Apple And Nike Exec Warns The Cost Of Getting Culture Wrong
Culture is the most influential external force on human behavior. Those who get it right when, and those who get it wrong fail.
The Exec Who Opened The NFL To Women Says We Need A Different Energy
Over the past decade, this NFL exec reshaped who gets to coach, scout, and lead in one of the most male-dominated institutions on earth by simply shooting her shot.
A Love Coach Argues Our Love For Our Job Is Costing Us And She’s Right
Our relationship with love complicates our relationship with work. A love coach offers a reframe that helps us regain agency.
How Beyoncé’s Father, Mathew Knowles, Approaches Spotting Top Talent
Every organization is, in the end, a bet on people. We rarely study the eye that spots the talent in people beyond the awards and the resume.
Vibe Founding Might Be The Last Frontier For Startups In An AI World
What happens to entrepreneurship when the tools get this cheap, and the conversation kept circling one clarifying idea: as AI drives the cost of building toward zero?
What Overlooked Talent Says About The Problem With Screening Processes
Most hiring begins from a posture of deduction. However, maybe we should reconsider the entire premise.
Why The Co-Founder Of Square Says The Best Work Happens In Discomfort
Jim McKelvey, Square co-founder and master glassblower, offers a unique perspective on achieving greatness, linking his crafts.
Why The Most Important Leadership Skill Asks You To Subtract Yourself
Of all the many leadership skills that researchers point to as mission critical, empathy continues to rank highest but our understanding of it is far too narrow.
When AI Can Make Anything, Taste Is The Last Defensible Advantage
When anyone can make anything, the act of making is no longer scarce. What becomes scarce is the ability to discern what is worth making and consuming in the first place.
Why The Future Of Media Might Be Inspired By A Fortune Cookie
We are living through the great flattening of the attention economy. As the digital landscape fractures into silos, the traditional, communal spaces are evaporating.