Sign in to view Marta’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Marta’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New York, New York, United States
Sign in to view Marta’s full profile
Marta can introduce you to 10+ people at Pomelo Care
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
3K followers
500+ connections
Sign in to view Marta’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Marta
Marta can introduce you to 10+ people at Pomelo Care
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Marta
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Marta’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Activity
3K followers
-
Marta Bralic Kerns shared thisPeople often ask why we named the company Pomelo. Our name comes from a simple idea: the thick, protective rind of a pomelo fruit. That idea became the foundation for our company—creating a continuous, protective layer of care around families. We started by confronting the maternal health crisis in the United States. Five years later, Pomelo Care supports nearly 7% of U.S. births and covers over 25 million lives, with 40+ peer-reviewed studies proving that proactive care reduces preterm births, NICU stays, emergency room visits, and healthcare spending. Our virtual medical practice has expanded beyond pregnancy and postpartum to care for women and children across every stage of life. With that growth, we knew we needed a visual identity that reflected who we are today and where we’re headed next. Today, I am proud to introduce the new Pomelo. Designed alongside Pentagram, our new look brings proactive care to life through connected letterforms where the "m" proactively reaches out to support the "e"—symbolizing our commitment to connected, continuous care. An adaptive Pom symbol, inspired by the fruit's protective rind, flexes with changing health needs, while warm, fruit-inspired colors balance humanity with our clinical rigor. Building this company has always been deeply personal to me. I started Pomelo because healthcare shouldn't wait for something to go wrong before it shows up for you. Over the past five years, watching our care team show up for families at 2 a.m., catch complications early, and stay step-for-step with patients through every high and low is the true heartbeat of Pomelo. Our look has evolved, but my promise remains identical to day one: we will never stop working to raise the standard of healthcare for every woman and child. To our team and the team at Pentagram—thank you for bringing this vision to life. Welcome to the new Pomelo. Read my blog post to learn more about the story behind our new brand: https://lnkd.in/gQP7Xze5
-
Marta Bralic Kerns shared thisWe are excited to partner with ŌURA to bring wearable data to the point of care. There’s no single measure that captures a patient’s full menopause experience. MIS gives Pomelo's clinicians another validated input to consider alongside clinical assessment, and another way for patients to share how symptoms are affecting their daily lives.Marta Bralic Kerns shared thisToday, Oura is bringing the Menopause Impact Scale (MIS) beyond the Oura App and into the care and health experiences women already use. Through an expanding ecosystem of ten partners across specialty menopause care, primary and integrated women’s health, and hormone and biomarker tracking, new integrations of the MIS will help connect lived experience with longitudinal context for more informed clinical conversations over time. The MIS measures how menopause affects quality of life and daily functioning across 22 symptoms and seven domains. When combined with Oura’s continuous data on sleep, stress, recovery, and metabolic health, it helps create a more complete view of the menopause experience. We’re proud to work with Alloy Health, Gennev, Wisp, Pomelo Care, Maven Clinic, Tia, Xella Health, Oova, Mira, and Hertility as we help make menopause care more consistent, connected, and responsive to each individual’s experience. #WithOura https://lnkd.in/gfMGJcnsŌURA Brings Menopause Impact Scale into Clinical Care through Expanding Partner NetworkŌURA Brings Menopause Impact Scale into Clinical Care through Expanding Partner Network
-
Marta Bralic Kerns shared thisIt was a pleasure to speak with The WIE Suite about what inspired me to start Pomelo Care, the leadership lessons I've learned while scaling the company, and why the future of women's and children's healthcare must be defined by better outcomes and greater accountability. We also discussed the role of data, proactive care, and strong clinical partnerships in improving care for women and families, and why building the right team has been one of the most important drivers of Pomelo's success. Thank you to The WIE Suite for the thoughtful conversation! Read the full interview here: https://lnkd.in/gUtVehyWMarta Bralic Kerns shared thisOur founder and CEO, Marta Bralic Kerns, sat down with The WIE Suite to discuss what inspired Pomelo, the evolution of her leadership as the company has grown, and why better outcomes, not just more investment, should define the future of women's and children's healthcare. Read the conversation to learn more about the vision driving Pomelo and our mission to raise the standard of healthcare for women and families: https://lnkd.in/gzWPP9KZMarta Bralic Kerns on Holding Healthcare to a Higher StandardMarta Bralic Kerns on Holding Healthcare to a Higher Standard
-
Marta Bralic Kerns shared thisNext week, I'll be in Las Vegas at AHIP26, and I'm excited for my talk with our CMO, Isabelle Von Kohorn MD PhD, about how we’ve reduced preterm births by 24% in our population and what we see next for women’s and children’s healthcare. When we started Pomelo Care, we set out to prove that proactive, virtual-first care could genuinely move the needle for women and families — not just in theory, but in real outcomes, at scale. We’re excited to share what we’ve learned. If you're attending AHIP26, I'd love to chat. Come find the Pomelo Care team at Booth #1708, or say hi after the session (Tuesday at 2:45!). Five years in, we are meaningfully changing the way care is delivered and we're just getting started on what's possible for women's and children’s health. See you there.
-
Marta Bralic Kerns posted thisWe are entering a massive phase of growth at Pomelo, and we’re looking for three strategic leaders to help us scale. 🚀 If you are looking for an executive-level role where you can have a massive, visible impact, we are hiring for these critical leadership positions: 💼 1. VP of Commercial Partnerships North Star: Architect and lead our nationwide commercial go-to-market strategy, building deep, long-term relationships with large commercial payers and integrating Pomelo into commercial benefit designs. Ideal Profile: 15+ years of strategic business development experience driving complex, long-term enterprise partnerships, backed by 4+ years of leading high-performing teams. Brings targeted expertise in commercial payer partnerships and the private sector healthcare space. 📈 2. Head of Member Growth and Engagement North Star: Serve as the architect and operator of our revenue engine, owning the entire member lifecycle from lead identification through long-term retention. Ideal Profile: 10+ years of experience (4+ in senior leadership) within subscription or high-growth models. ⚖️ 3. Associate General Counsel, Healthcare and Technology North Star: Act as a senior legal partner to our General Counsel and cross-functional teams, shaping our product, privacy, and responsible AI governance programs. Ideal Profile: 10+ years of legal experience with deep health tech/digital health in-house roots. Someone who thrives in ambiguity and right-sizes risk instead of just saying "no." At Pomelo, we move fast, value action, and tackle deeply complex problems. If you (or someone in your network) are ready to sit at the table and build the future of women's and children's health with us, we’d love to connect. Links to apply in the comments below!
-
Marta Bralic Kerns shared thisMy daughter recently asked me how I do things I don't know how to do yet. I gave her some examples, but the person she should really ask is her Baka — my mom. My mom came to the US from Serbia when she was my age. She didn’t know anyone or speak English. She had to figure it all out to support our family — she learned new programming languages and picked up accounting and sales to start an entirely different career, all while somehow managing to be the best mom ever. It’s because I grew up watching my mom do all this that I’ve jumped into things that are scary and new to me. And I told my daughter it’s why I know she can do hard things too. Happy to be able to give my mom her flowers in this Mother’s Day video from First Round Capital.Marta Bralic Kerns shared thisBeginnings Matter. Behind so many founders are the moms who first shaped them. Happy Mother’s Day.
-
Marta Bralic Kerns reposted thisMarta Bralic Kerns reposted thisHeaded to NYC for Conference Board Employee Health Care Conference! I’ll be a presenter with Pomelo Care and Marta Bralic Kerns , and part of a panel with Artemis by Nomi Health and Danielle Barrieau. Oh, and I’ll try to keep up with my colleague David Cheung! See you in New York!
-
Marta Bralic Kerns shared thisAt our first Pomelo Care all hands when we were only 20 people sitting around a table, someone asked the question: what do we want to be able to say we did in 5 years? I answered that we want to be able to say we reduced preterm births at a large scale. We published a peer reviewed paper with Leonard Davis Institute of Health Economics (Penn LDI) in the The Society for Maternal-Fetal Medicine Pregnancy journal showing just that. The results prove a direct dose-response relationship between Pomelo virtual maternity care and life-changing maternal health outcomes. Analyzing administrative claims data from nearly 45,000 deliveries across six states, the research shows the longer patients engage with Pomelo, the better the outcomes, leading to: • 24.4% reduction in preterm births • 12.5% reduction in NICU admissions • 26.3% reduction in NICU length of stay The bar for clinical effectiveness in healthcare must be high. I strongly believe employers and health plans deserve transparent proof that a program works. This research confirms that when you combine technology with high-touch, proactive clinical care, you reduce preterm births and NICU stays, fundamentally improving outcomes for families, while reducing healthcare costs. Thank you to our partners at Penn LDI and to the whole Pomelo team, our clinicians, researchers, partners, and patients who made this work possible. Read the full press release here: https://lnkd.in/eMmmZCba
-
Marta Bralic Kerns shared thisFor the past five years, we’ve been hard at work building a new model for women’s and children’s health that is proactive, evidence-based, and accountable. Today, I’m proud to share that Pomelo Care has raised $92 million in Series C funding. Now valued at $1.7 billion, we’re entering this next chapter covering nearly 7% of U.S. births after proving that our virtual care model reduces preterm births, NICU admissions, and medical costs at scale. This capital allows us to take what we’ve accomplished in maternity care and apply it across the full spectrum of women’s and children’s healthcare, from reproductive care, pregnancy, pediatrics, and hormonal health through perimenopause and menopause, to long-term preventive care and condition management. We’re applying the same clinical rigor and accountability that has driven better outcomes and lower costs for patients, employers, and health plans nationwide. What makes me most proud is how far our model has come. Early on, many questioned whether proactive, virtual-first, evidence-based care could really scale. But through partnerships with health plans and employers, we’ve shown we can improve outcomes, reduce complications, and deliver significant ROI across the healthcare ecosystem. A massive thank you to our investors: Stripes, Andreessen Horowitz, Atomico, BoxGroup, First Round Capital, Operator Partners, PLUS Capital, and SV Angel. And, of course, to the entire Pomelo team for proving that proactive, accountable, scalable care is possible. We’re just getting started! https://lnkd.in/eXC6ZaEWPomelo Care’s Valuation Soars To $1.7 Billion As It Plans Expansion Beyond Maternal CarePomelo Care’s Valuation Soars To $1.7 Billion As It Plans Expansion Beyond Maternal Care
-
Marta Bralic Kerns liked thisMarta Bralic Kerns liked thisLast night at dinner with friends, my 16 year old casually mentioned he and a friend started cold calling businesses to sell the websites they’re making using AI. I nearly jumped out of my chair, asking him to tell me EVERYTHING. “It’s not that big of a deal Mom,” he said with disdain. Then he paused. “Actually…it’s kind of cringe. Especially when they just hang up on you.” Everyone at the table looked at him with a blank stare. I erupted in laughter and understanding. “YES! It’s SO cringe, that’s how you know you’re doing it right! Can we talk more about it when we get home? I want to hear your pitch.” If you parent a teen, you know what his answer was. We didn’t talk about it when we got home. But it got me thinking… It was really cringe when my dad left Ecuador not knowing English or having a job waiting for him, but came to America anyway. It was cringe to my mom’s tight knit Italian family when she moved 2000 miles away with her family of 5 for better opportunities in Texas. It was cringe when I, a 14 year old with nothing better to do, may or may not have been selling pirated VHS copies of Season 1 and 2 of Dawson’s Creek (RIP James 💔) online to make money. It was especially cringe when Andrew and I decided to get married and start a family many years before our peers; as they went off to start fabulous careers and visit places all over the world, we were elbow deep in diapers and sleepless nights. In a recent intro call with a new coworker, we got to talking about our career paths. When I explained my path to Pomelo Care and how I joined pretty early, he asked a great question, “Were you scared?” (pause...shout out to working at a place where people ask these types of questions!) My honest answer was NO. I was never scared. But just like starting a family, or building a small business from my home when the kids were younger, or joining an early stage startup - when you believe in something that you know is going to be big, it’s not fear that drives you. It’s hope. So I think another word for cringe is officially brave. Pitching an idea for the roadmap that gets immediately shot down → brave. Telling people you don’t know the answer to something yet when you should definitely be the person who knows the answer → brave. Restarting your career after a pause to raise your family → brave. Creating websites with your friend at 16 and cold calling adults to sell it to them → brave. Obsessively looking for the right time to have your child tell you everything about his pitch and looking for the moment where you can insert your influence → okay, still cringe.
Experience & Education
-
Pomelo Care
******* * ***
-
******** ******
****** **** ********* ** ******** ***********
-
******** * *******
******** *******
-
******* **********
********** ****** undefined undefined
-
********** **** ******
**** ****** undefined
View Marta’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Languages
-
English
Native or bilingual proficiency
-
Serbian
Native or bilingual proficiency
-
Spanish
Professional working proficiency
-
Russian
Limited working proficiency
View Marta’s full profile
-
See who you know in common
-
Get introduced
-
Contact Marta directly
Other similar profiles
Explore more posts
-
Maria Molland
Frazier Healthcare Partners • 9K followers
I just read this compelling Forbes piece on how femtech startups are increasingly turning to strategic partnerships to overcome headwinds like limited funding, clinical and regulatory complexity, and go-to-market constraints. Thank you, Theresa Neil for writing it! Some takeaways that resonated with me: -Partnerships can unlock resources and credibility. Collaborating with established institutions, payers, insurers, or healthcare systems provides not just capital but validation, access, and trust. -Risk sharing matters. For many investors, women’s health is still seen as high risk. Joint ventures or co-development deals can distribute that risk and make investment more attractive. -Aligned incentives win. The most successful partnerships are ones where all parties benefit—patient outcomes, cost savings, reputation, and market reach. Data & outcomes are key. To scale, femtechs must shift from promise to proof: demonstrable results, real-world evidence, and strong metrics. If the women’s health / femtech sector is going to break through the ceiling, we need more of these bridge-building partnerships—between startups, payers, tech platforms, providers, and public health. A few questions I’m reflecting on (and would love your feedback): 1. What partnership models have you seen work in medtech / healthtech / femtech? 2. How do we encourage more institutional investors to commit capital to women’s health? 3. What role should government, non-profit, or philanthropic funding play in de-risking these ventures? If you’re actively working in femtech, women’s health, or health innovation, I’d love to hear your thoughts or examples. Let’s keep pushing this frontier together.
41
3 Comments -
Jake Yormak
Story Ventures • 4K followers
Procode is at the forefront of pairing AI with services businesses to transform legacy industries. We're incredibly excited to back Jeff Cripe, Kameron Rezzadeh, James Baez-Silva, and the whole Procode AI team. The speed with which Procode has entered the market, transformed the margin of the underlying operating company, AND created a better customer-facing product is special. As the son of a surgeon, I am grateful to the Procode team for creating a product that finally gives doctors visibility into how they're paid. Looking forward to a great journey together.
46
6 Comments -
SC Moatti
Mighty Capital • 39K followers
I’m excited to share that Angle Health, founded by former Palantir Technologies execs Tylon (Ty) W. and Anirban Gangopadhyay, has announced an oversubscribed Series B bringing total funding to nearly $200M. I’m proud to be an early investor and to have led this competitive round with the amazing team at Portage. Why we keep leaning in: - 26x revenue growth since the Series A - Serving 3,000+ employers across 44 states - 80%+ renewal rates Angle Health is rebuilding the healthcare benefits infrastructure for SMBs, who employ nearly half of America’s workforce but have historically been shut out of enterprise-grade coverage. Their AI-native platform helps predict risk and deliver better care at a sustainable cost. This is exactly the kind of product-driven, AI-native company we’re proud to support at Mighty Capital.
38
-
Austin Walters
SpringTide Ventures • 14K followers
NYU Langone Health’s informatics leaders recently predicted fully autonomous clinical AI within 5 years with no physician sign-off. Algorithms titrating blood pressure meds, retinopathy screening running end-to-end without a clinician in sight. Their reasoning is hard to argue with as we're facing a shortage of 85,000+ physicians by 2036 and the current care model doesn't have an answer for that, and it seems clear that AI will be playing more of role in providing care going forward. But the next question is more difficult to answer: Are we automating the right things, for the right reasons? Utah is already stress-testing this with Doctronic by automating routine prescription renewals for chronic condition patients. I wrote about this a month ago - renewals are repetitive, pulling clinicians away from patients who need actual judgment and create gaps in care when they fall through the cracks. If that pilot scales, it frees up real capacity. What makes it work is that prescription renewals are largely protocol-driven. The decision tree is narrow, the inputs are structured, and removing friction there doesn't mean removing judgment from care. Clay Christensen would have called these protocol-driven care pathways 'precision medicine,' having advanced originally from the primordial soup of 'intuitive medicine,' to the mid-stage 'empirical medicine,' to finally precision status. We're seeing the same logic play out across our portfolio companies. Janie automates the administrative workflows that quietly drain clinical capacity, things like billing, prior auth, and care coordination, giving practices back time that should never have been spent on paperwork. FlyteHealth takes a similar approach on the clinical side, combining a multidisciplinary care team with technology to manage obesity, hypertension, and diabetes at scale. The care team stays central and the automation handles everything that doesn't require them. That's the model I find most compelling. Where I get more cautious is with patients who have multiple conditions, polypharmacy risk, or subtle behavioral changes that don’t show up in structured data. A system that's right 95% of the time still needs airtight guardrails for the other 5%, and building those guardrails well requires people who understand what failure looks like. Here's the thing: AI IS NOT GENERALLY INTELLIGENT, AND WE CAN RELY ON IT TO FAIL AT 'LAST MILE' JUDGMENT WORK THAT REQUIRES GENERAL INTELLIGENCE. The goal here shouldn't be to remove humans from care. It should be to stop wasting clinical talent on work that doesn't require it. As routine tasks get automated, clinicians should have more room for nuanced conversation, the shared decision, the patient who needs persuasion as much as a prescription. Utah and NYU deserve real credit for running these experiments in the open.
27
6 Comments -
FutureFemHealth
16K followers
“This is validation for the movement we’re leading to provide women better healthcare,” - Joanna Strober, co-founder and chief executive of Midi Health. Women's telehealth company Midi Health has raised $100 million in a Series D funding round, valuing the women’s telehealth company at more than $1 billion and cementing its status as a unicorn. The round was led by Goodwater Capital, with new backing from Foresite Capital and Serena Ventures, alongside existing investors including GV (Google Ventures), @Emerson Collective, McKesson Ventures, Felicis Ventures, AVP | Advance Venture Partners and SemperVirens VC. The funding marks one of the largest recent raises in women’s digital health. https://lnkd.in/eiUaVJai
54
2 Comments -
Martyn Eeles
Clarma Capital • 12K followers
Very pleased to have Victorine Lançon Lancon joining us at the HealthVC Summit for our panel, Women’s Health: The Next Frontier for Private Capital. One of the biggest challenges in women’s health is not just building better companies, but making sure the opportunity is communicated in a way that investors understand and can underwrite. Victorine brings a valuable perspective across strategy, storytelling and capital, working both inside a femtech venture studio and through One of the Girls Has Money Now to help close the funding gap in women’s health. That combination of product, narrative and investor thinking should make for a very strong discussion on what it will actually take to attract more private capital into the sector. Looking forward to welcoming Victorine to Zurich on September 3rd. #HealthVCSummit #WomensHealth #Femtech #VentureCapital #HealthTech #HealthcareInvestment #Zurich
13
-
Mary Grove
Bread and Butter Ventures • 9K followers
At Bread and Butter Ventures, we're in our 7th year of investing in digital health. I've been hearing a lot of feedback lately from both funds and founders alike that VC funding for tech-enabled care delivery is fewer and far between these days. I'm super bullish on tech-enabled care as a component of a digital health portfolio because I believe that true, lasting innovation will be driven by bottoms-up early stage innovation responding to top-down industry pain points, and that to innovate we must have distribution through the incumbent plumbing of the healthcare system - and that includes care at the center. Yes, the margins are lower than pure software, but the distribution network of healthcare is very different than pure B2B. We're super interested right now in: ✅ Applications of AI to in infrastructure and operations of health care systems, provider networks, health plans to reduce manual work and enable everyone to operate at their best and highest use ✅ Applications of AI to clinical decision support and ultimately care delivery ✅ Solutions that address population health and help with access to care in both rural and urban settings (both from a care & cost perpspective), cardiometabolic health, women's health (still wildly uninvested opportunities to serve half the population), eldercare ✅ Insurtech, fintech and the payments layer of healthcare We would love to connect with more co-investors at all stages (pre-seed, seed, later stage) who are actively investing in digital health and specifically at tech-enabled care solutions to drive the next generation of healthcare innovation. Please DM us or tag a firm/investor here!
192
48 Comments -
Nadav Shimoni, M.D.
A-Squared Ventures • 12K followers
Some quick and candid / not just bullish observations on AI in digital health, especially given the enormous level of noise at #JPM2026. Last (5th) post in the 5-on-5 series, opening 2026 with 5 different pieces with 5 observations each on the market for digital health founders. We are passed the hype phase. I actually think 2026 will be the year when saying 'AI' or 'Agentic' will raise more questions than applause. Too many pilots are not scaling, too many promises are yet to be fulfilled. When building a product takes less time, the path to commoditization also takes less time. Scribes, chart summarizations, etc. which leads IMO to NRR being much more important than ARR (show you are resilient to price pressure and churn) Most real impact of AI is on the back end of new companies. This is massive and hence any budget that looks similar to 2023 / 2024 or even 2025 budgets should render a very serious question As a byproduct, and unlike 2021, increased head count becomes a negative signal if the company is indeed AI-centered (proxy to inefficiency) And another key difference from 2021: raising a lot of money (with a big valuation) while the public market is at best open for high 9-digit revenue, is really playing very aggressive poker. For additional color, see this interview with CTech by Calcalist (first comment)
89
6 Comments
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content