✾ Justin Moodley

Our latest blog provides a comprehensive breakdown of the evolving advertising landscape, emphasizing the advantages of Connected TV (CTV) over other TV strategies. By integrating CTV with intent data, brands and marketers regain control over their desired audiences, allowing for tailored messaging and targeted spending. This approach also enhances the cross-channel and cross-device opportunities for attribution. There is little doubt that CTV will become more and more prevalent in the marketing mix for the vast majority of brands in 2026. Check it out below: https://lnkd.in/eiZbktjz Kevin Frisbie Lillian Morgan Delilah Adrian Sabrena Collins Chris Gruening

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Publishers who partner with Admailr gain access to premium advertisers, industry-leading CPMs, and sophisticated tools that simplify monetization while maintaining exceptional reader experiences. Read more 👉 https://lttr.ai/AlIfV #EmailAdvertisingTips #AdServer

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#WednesdayWisdom TV isn’t just TV anymore. With 41% of consumers saying social video counts as “watching TV,” the lines between streaming, social, and traditional viewing are officially gone. A recent report shows younger audiences spending more time with creator-led, short-form content than ever—meaning your media plan can’t live in silos. #MarketingTrends #DigitalMedia

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Welcome to another data-driven episode of Build a Better Agency! This week, host Drew McLellan sits down with returning guest Lee McKnight to break down the results of RSW/US’s freshly released 2025 Agency New Business Survey. Together, Drew and Lee unpack the real-world challenges and emerging opportunities that agencies—especially small and midsize firms—are facing as they gear up for the rest of 2024 and look ahead to 2026. Drew and Lee explore the survey’s biggest takeaways, including the persistence of economic uncertainty, longer sales cycles, and increasing client budget constraints—all pain points that seem to be universal across the agency landscape right now. You’ll hear candid discussions about the so-called “pipeline crisis,” with a striking 93% of respondents saying their agency’s growth engine isn’t firing on all cylinders. But it’s not all doom and gloom—Lee shares evidence that more agencies are stepping up their business development game, investing in content, and getting proactive with new business strategies. The conversation dives into specific tactics agencies are leaning into, from ramping up their content marketing efforts to productizing service offerings and rethinking referrals. They unpack why building a sustainable, always-on new business machine matters more than ever, and touch on the evolving relationship between agencies and in-house teams. Plus, the duo discusses how smart use of AI is shaping prospecting, research, and content—while still emphasizing the irreplaceable value of the human touch. Don’t miss this in-depth analysis if you’re determined to make your agency stand out in a crowded marketplace. You’ll walk away with actionable insights on increasing your agency’s visibility, keeping your new business pipeline healthy, and navigating the rapidly shifting marketing landscape with confidence. If you’re looking to end the year on a high note and get ahead of the competition in 2025, this episode is packed with the expert perspective you need. https://bit.ly/4gJA2gi [Sponsored by White Label IQ: https://bit.ly/3abMMrU]

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When Capital Speaks Loudly: Why the Wondrlab–Madison News Confirms Advertising’s Next Phase If there was any doubt about where the advertising industry is headed, the recent news of Wondrlab exploring a takeover or buyout of Madison World should put it to rest. This is not an isolated Indian headline. It is a continuation of a global consolidation signal already visible across major advertising ecosystems. Globally, large networks such as OMD, IPG, WPP, and Publicis Groupe have been restructuring portfolios, collapsing silos, acquiring technology and commerce capabilities, and re-architecting their operating models. The Indian market is now reflecting the same economic logic—just with local players. From a Media Economics lens, mergers and acquisitions are not about ambition or ego. They happen when standalone business models stop scaling efficiently. Today, advertising agencies face three structural pressures simultaneously. First, cost inflation: talent, technology, compliance, and data infrastructure have all become high fixed costs. Second, revenue volatility: retainers are shrinking, fees are increasingly performance-linked, and client payment cycles are longer. Third, platform dominance: agencies no longer control inventory, data, or attribution—platforms do. In such an environment, size becomes leverage. Madison represents institutional depth—long-standing client relationships, legacy scale, and decades of credibility. Wondrlab represents future orientation—integrated thinking, digital-first ambition, and a desire to build systems rather than silos. From an economic standpoint, this is not a clash of generations; it is a complementary alignment of needs. The deeper signal here is not the deal itself, but what it represents. Advertising is moving away from a people-led, campaign-centric industry toward an infrastructure-driven one. Clients are no longer buying agencies for ideas alone. They are buying predictability, integration, speed, and accountability. Capital follows exactly those qualities. This mirrors consolidation cycles already seen in television distribution, OTT platforms, telecom, and news media. Advertising was simply late to the consolidation curve. The takeaway is clear: Buyouts are not exits. They are structural corrections. Creativity still opens doors. But in the new advertising economy, systems decide survival. #MediaEconomics #AdvertisingIndustry #AgencyConsolidation #MarketingStrategy #BusinessOfMedia #MergersAndAcquisitions #AdIndustryTrends #FutureOfAdvertising

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Amazon releases Sponsored Video Ads, Unified Campaign Manager, and Creative Agent for automated video ads All announced at Amazon Unboxed Mostly a big yawn fest I have no idea why Amazon spends 30-million dollars (guessing) to put this event on, cramming people into a basement as Corey D. Brown 🦬posted Prem Gupta gave the best Unboxed Update outlining each new feature While I have not seen Sponsored Videos show up in campaign manager yet I would not be suprised to see them appear by Black Friday In the mean time Joshua Rawe ⚡posted about thew new custom reports in Seller Central and they are worth a lookyloo

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