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Fort Lauderdale, Florida, United States
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8K followers
500+ connections
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Articles by Wendy
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What Actually Determines Whether a Business Keeps Growing, or Gets Stuck
What Actually Determines Whether a Business Keeps Growing, or Gets Stuck
I get the luxury of talking to a lot of business owners, entrepreneurs and leaders. They are bold, ambitious people who…
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3 Comments -
State of BaconAug 25, 2026
State of Bacon
What’s Cooking, What’s Changing and What’s Next Fourteen years ago, ContentBacon began taking shape. In 2014, we…
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21 Comments -
AI May Be Killing Your Business, But Not How You ThinkAug 3, 2026
AI May Be Killing Your Business, But Not How You Think
Three people I know have had their businesses fail in the past six months. The culprit? AI.
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10 Comments -
Your Marketing Could Make Your Company Worth Millions More…or LessJul 20, 2026
Your Marketing Could Make Your Company Worth Millions More…or Less
I’ve recently been evaluating several companies ContentBacon could potentially acquire as part of our growth strategy…
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1 Comment -
The Real Reason Your Marketing Isn’t WorkingJun 25, 2026
The Real Reason Your Marketing Isn’t Working
A lot of companies are frustrated with marketing. They are spending money, running campaigns, posting content, buying…
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4 Comments -
Playing It Safe Is a Slow DeathJun 22, 2026
Playing It Safe Is a Slow Death
I have a photo on my desk that says "Your comfort zone will kill you." Not as a motivational poster.
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3 Comments -
I KNOW WHERE YOUR NEXT MILLION ISMay 18, 2026
I KNOW WHERE YOUR NEXT MILLION IS
Your Playbook for Generating $1 Million+++ in the Next 6 Weeks We are in interesting times. Everything is moving fast.
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Stop Pressing the Easy ButtonApr 30, 2026
Stop Pressing the Easy Button
I run a content company, and I am bored with most of the content I see every day. Maybe even yours.
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8 Comments -
Keep swingingApr 14, 2026
Keep swinging
Most of us want to be inspiring. To have a positive, forward moving impact on something, our family, our friends, our…
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8 Comments -
If I don’t like it, I’ll make it yoursApr 8, 2026
If I don’t like it, I’ll make it yours
Spring is here and everything is waking up again. Trees are blooming, birds are loud, there’s more life everywhere.
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Activity
8K followers
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Wendy Lieber shared thisPassion can fade. Focus gets scattered. Consistency starts to feel like obligation. Before long, we’re looking for a new idea when what we may really need is to reconnect with what already matters. I’ve lived this cycle more than once, and I suspect I’m not alone. In my latest Side of Bacon, I explore the three things that have the greatest influence on whether we keep growing or lose momentum, and how we can find our way back without reinventing everything. I’d love to know which one you’re working on right now. #SideOfBacon #Entrepreneurship #BusinessGrowthWhat Actually Determines Whether a Business Keeps Growing, or Gets StuckWhat Actually Determines Whether a Business Keeps Growing, or Gets StuckWendy Lieber
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Wendy Lieber shared thisThe content world is noisier. AI has made creating easier. But creating something worth hearing? That still takes curiosity, judgment, connection and soul. Here’s the State of Bacon: what’s cooking, what’s changing and what’s next. I hope you enjoy this look at our journey, who we are today and what we’re most passionate about creating next. #SideOfBacon #ContentBacon #ContentMarketing #BusinessGrowth
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Wendy Lieber shared thisThree people I know have lost their businesses in the past six months. The culprit? AI. But AI didn’t replace them. It helped them move faster, create more and chase every exciting new idea until they lost sight of the basics: customers, relationships, pipeline, people and strategy. AI is an extraordinarily powerful tool. It can also take you much further down the wrong road, much faster. In this week’s Side of Bacon, I’m sharing what happens when founders hand AI the keys to the business. Use AI. Just remember who’s driving. #ArtificialIntelligence #BusinessStrategy #Entrepreneurship #LeadershipAI May Be Killing Your Business, But Not How You ThinkAI May Be Killing Your Business, But Not How You ThinkWendy Lieber
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Wendy Lieber shared thisWant to have more impact in business, relationships, life? Tap into your beast, your power, your greatness. Ami Patel breaks it down beautifully. Listen to full episode here : https://lnkd.in/eUc4keQEWendy Lieber shared thisWhat happens when we stop treating our intensity like something that needs to be tamed? The parts of us that feel fierce, physical, emotional, or deeply alive aren’t automatically the problem. They can be the fuel behind courage, creativity, confidence, and the willingness to fully show up. What could change if you stopped shrinking your power and learned how to direct it? #RealAwareWomen #RAWPodcast #AwarenessWork #PersonalPower #EmbodiedLeadership
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Wendy Lieber shared thisStart your day/week with this message from Jane F. Bolin and create a winning vibration all around you! View complete episode here: https://lnkd.in/e9QZN54QWendy Lieber shared thisThere are days when confidence feels natural and days when it has to be chosen. Your current state is not the full story of who you are. Your life already holds proof that you can rise, respond, and move with purpose. The work is learning to access that version of yourself before circumstances decide who you’ll be today. #RealAwareWomen #RAWPodcast #SelfLeadership #PersonalPower #MindsetShift #EmotionalMastery #InnerStrength
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Wendy Lieber shared thisI saw this firsthand while evaluating several companies as potential acquisitions for ContentBacon. The financials mattered, of course, but so did the condition of the website, CRM, content library, audience, brand foundation and growth plans. Every strong marketing asset made the opportunity easier to see. Every neglected one represented more work, more risk and more leverage for the buyer. In my latest Side of Bacon, I share what I looked for and how to start building marketing assets that create revenue now and make your company worth more later. Your Marketing Could Make Your Company Worth Millions More…or Less #MarketingStrategy #BusinessValuation #MergersAndAcquisitionsYour Marketing Could Make Your Company Worth Millions More…or LessYour Marketing Could Make Your Company Worth Millions More…or LessWendy Lieber
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Wendy Lieber shared thisThis one is a little longer than usual, so consider it a coffee-required read. But if your marketing “isn’t working,” this may be the gut check you need. The problem may not be your ads, emails, agency, AI tool, or lead gen firm. The problem may be simpler: You aren’t actually marketing. You’re chasing leads, producing content, automating follow-up, and calling it strategy. Real marketing is bigger than promotion. It’s product, pricing, place, promotion, branding, positioning, customer understanding, and strategic clarity. Skip that work and everything downstream gets louder, more expensive, and less effective. Worth the read? You tell me. #MarketingStrategy #LeadershipInsights #B2BMarketing #BrandStrategy #LeadGeneration #ContentMarketing #SalesAndMarketing #StrategicThe Real Reason Your Marketing Isn’t WorkingThe Real Reason Your Marketing Isn’t WorkingWendy Lieber
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Wendy Lieber shared thisPlaying it safe feels responsible. It feels mature. It feels like the right call. But safe has always had a price. We just stop paying attention to it. This week's Side of Bacon is about what's really underneath our need to stay comfortable, and the two questions I ask myself to get out of my own way. Read it here and let me know what lands. #SideOfBacon #Entrepreneurship #Leadership #PersonalGrowth #Mindset #FounderLife #EO
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Wendy Lieber reacted on thisWendy Lieber reacted on thisFor 25 years, SPS Worldwide has turned ambitious ideas into unforgettable realities for some of the world’s most iconic brands. We’ve built our reputation by saying yes to the bold, the complex, and the seemingly impossible. The projects with no room for error. The timelines that demand precision. The conditions that test every detail, every process, and every person involved. That’s where SPS performs. We’ve executed under pressure, adapted when circumstances changed, and delivered when the stakes were at their highest. Because flawless execution isn’t something we aspire to. It’s the standard we’ve built our company around. We don’t simply bring ideas to life. We become an extension of the brands that trust us, protecting their vision while pushing the possibilities of what it can become. But 25 years isn’t a finish line. It’s a launchpad. We’ve evolved, expanded, sharpened our capabilities, and pushed ourselves to think beyond what we’ve already accomplished. Every challenge has made us smarter. Every ambitious project has expanded what we know is possible. And every relationship we’ve built has reinforced something we believe deeply: the best partnerships are built on trust earned through execution. Now, we’re entering our next era with more experience behind us and even more ambition ahead of us. Bigger ideas. Bolder moves. New possibilities. New territory. We’re ready for what’s next, and even more excited to create what doesn’t exist yet. We’re proud of what brought us here, but we’re far more interested in where we’re going. 25 years brought us here. We’re just getting started! #flawless #spsworldwide #retail #install #craftsmen #visualmerchandising ROLEX Prada Group Cartier Gucci Valentino Rolls-Royce Motor Cars Ulta Beauty TOM FORD FASHION Burberry Lancôme Kiehl's Since 1851 FAT Village FAT Village Center for the Arts SPS Worldwide, LLC. Ameen Nassiri EO South Florida WWD Miami Design District Stroll Magazine Vouge Fashion
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Wendy Lieber liked thisWendy Lieber liked thisOne damaged order can be disappointing. Two might be bad luck. But at what point does a packaging problem become a brand problem? Customers don't usually remember isolated incidents, yet repeated issues can quickly affect reviews, repeat purchases, and confidence in the product. That's why #PackagingQuality, #BrandReputation, and #CustomerExperience deserve the same attention as the product inside the box. From your perspective, is one damaged order enough to lose your trust, or do you give a brand another chance? We'd love to hear where you draw the line. 👉 https://lnkd.in/eQAhZkQr
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Wendy Lieber liked thisWendy Lieber liked thisFor industrial robots, cobots and precision automation equipment, an impact or tilt event during transportation may only become apparent when the equipment is inspected, calibrated or commissioned. The right condition monitoring can help teams see beyond the crate, from simple impact and tilt indicators to connected monitoring and detailed shock data. Our latest article looks at how to choose the right level of visibility for high-value automation equipment in transit. Read more: https://hubs.ly/Q04yjfvR0Industrial robot shipping: How to protect equipmentIndustrial robot shipping: How to protect equipment
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Wendy Lieber liked thisWendy Lieber liked thisCulture isn’t created during one annual meeting or team event. It’s built through the way managers respond, how often good work gets noticed, whether people feel heard, and what happens when someone needs support. Those daily habits shape whether your crew feels connected or starts looking elsewhere. #CompanyCulture #EmployeeEngagement #Leadership #Crewhu
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Wendy Lieber liked thisWendy Lieber liked thisCrew hiring is the single most scrutinized dimension of operational control. If the lessor hires, manages or pays the pilots, the FAA treats that as strong evidence of a wet lease or a charter operation, whatever the contract says. The lessee has to employ crew directly, or contract for pilot services under a separate agreement where the lessee is the client and the lessor is not a party to it. Payroll records, employment agreements and duty assignments all have to show the lessee as the hiring authority. If your management company provides crew, structure it so the lessee contracts for those services independently. Document that the crew takes direction from the lessee's representative rather than the lessor's operations team. #Part91 #DryLease #CorporatePilot
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Wendy Lieber liked thisWendy Lieber liked thisAt 5am I was driving to San Francisco to meet the Salty Dogs community https://lnkd.in/gW5WEP6J . Five strangers who now draw as many as 300 people some Friday mornings for a run, a cold plunge, and coffee. By evening, I was at the Ferry Building with Rethink The Runway, swapping and repairing clothes with people building community through circular fashion. Two completely different events. Same reason Do Good exists: the energy and community already exist everywhere. What's usually missing is the nonprofit structure to help it grow and last. Proud to partner with both Salty Dogs and Rethink the Runway. #nonprofits #community #dogoodnaas
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Wendy Lieber liked thisWendy Lieber liked thisI’m #hiring. Know anyone who might be interested? 👋😊 https://lnkd.in/e62ZCu8HMariaelena Ferrer - ZenVida Yoga & Fitness Studio LLC | LinkedInMariaelena Ferrer - ZenVida Yoga & Fitness Studio LLC | LinkedIn
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Wendy Lieber liked thisWe are on a mission to accelerate AGI for all with frontier data. Cyber is clearly having its moment, but we have been working on it for a while now. Excited to be partnering with Artificial Analysis NVIDIA IBM Vercel on our CWE-bench v1 release 🚀 Read more here: https://cwe-bench.com/Wendy Lieber liked thisAnnouncing the Artificial Analysis Cyber Index and the Artificial Analysis Cyber Index Alliance, a new standard for evaluating AI models on enterprise cyber defense The Artificial Analysis Cyber Index Alliance brings together industry partners to create a new standard for evaluating how AI models perform on enterprise cyber defense tasks. The Alliance launches alongside the Artificial Analysis Cyber Index, which combines three partner-contributed and open benchmarks to evaluate how well agents find and fix vulnerabilities. As models demonstrate increasingly advanced cyber offense capabilities, it becomes more relevant for AI labs and companies alike to understand how models perform on cyber defense tasks and which perform best. We’re announcing the Cyber Index Alliance today with Collinear AI, IBM, NVIDIA, and Vercel as launch partners. Benchmarks in the Artificial Analysis Cyber Index: ➤ CWE-Bench-AA, from Collinear AI covers auditing and patching: 120 held-out tasks spanning all ten OWASP Top 10 (2025) categories, across C/C++, Go, Java, JavaScript/TypeScript, Python and Rust. ➤ DeepsecBench-AA, from Vercel, isolates discovery: Given a codebase and a budget, the agent needs to find every vulnerability present, and is scored against a golden set of findings from human security reviewers. Real findings are rewarded and benign code flagged as vulnerable is penalized. ➤ CyberGym-E2E-AA, from Berkeley RDI, runs end to end: Find the memory-safety bug, write a proof-of-concept that triggers the crash, then patch it so the crash no longer reproduces. Key results: ➤ Grok 4.7 (xhigh) and MiMo-V2.6-Pro lead the Cyber Index scoring 56, followed by GPT-6 Luna (max, 53), GLM-5.3-Flash (50) and Muse Spark 1.3 (xhigh, 44). ➤ Safety refusals hold back several frontier models: GPT-6 Sol (max), GPT-6 Astra (max), Claude Opus 5.5 (max with fallback), Claude Fable 5.1 (max with fallback) and Gemini 3.8 Flash (high) decline tasks representing 32-38% of the Cyber Index on safety grounds. Despite frontier agentic coding capabilities, they trail the leaders by 19 to 31 points. Most of the gap comes from CyberGym-E2E-AA, where GPT-6 Sol and GPT-6 Astra refuse every task, Claude Opus 5.5 refuses 98% and Claude Fable 5.1 refuses 99%. For more details, read the article: https://lnkd.in/g8t68-mD
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Marketing Presentation for Roofing Contractors Association of South Florida
RCASF Annual Meeting
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