Networking In Social Work

Most professionals chase the biggest stage they can find. My friend Phillip Van Nostrand had the opposite goal: get into the smallest rooms possible. While others networked their way toward conference keynotes and packed auditoriums, Phil deliberately sought intimate gatherings. Ten people max. Sometimes five. It sounds backwards, but Phil understood something most people miss: Depth compounds in ways scale never will. You can shake 200 hands at a conference and walk away feeling productive. Or you can have three dinner conversations where people actually remember what you said six months later. The handshakes become forgotten faces. The dinner conversations turn into referrals, partnerships, and opportunities that surface when you least expect them. Here's why smaller rooms create bigger influence: ✅ Choose depth over volume ↳ Ten people who understand your thinking beat a hundred who recognize your name. Deep connections advocate for you in rooms you'll never enter. ✅ Make large events smaller on purpose ↳ Host a dinner during the conference. Organize breakfast for five key people. Turn the massive gathering into multiple intimate moments. ✅ Optimize for substance, not visibility ↳ Long-term recognition comes from changing how people think, not from being seen by the most people. Quality conversations create lasting impressions. In smaller rooms, everything changes. You listen more carefully. You contribute more thoughtfully. You build relationships that compound over years instead of connections that disappear by next Tuesday. The biggest opportunities often happen in the smallest spaces. ➕ Follow Dorie Clark for insights on building influence and relationships that compound over time.

How many times have you come back from a conference or event and thought, “I should’ve done more to maximize that experience”? Not just attending the sessions or showing up at the dinners, but turning it into something meaningful for your visibility, your relationships and your business development efforts. Me too 🙋🏼♀️ It’s easy to get caught up in the travel, the meetings, the panels and then move on to the next thing without following up. But the days after the event are when you can actually turn conversations into relationships and visibility into opportunity. Here are some ways to make the most of it: ✔️ Add new contacts to your LinkedIn network with a brief personal message ✔️ Follow up with a quick note or article relevant to what you discussed ✔️ Set up a coffee or Zoom with someone you want to get to know better ✔️ Thank the organizers and tag them in a post that shares why the event was valuable ✔️ Share a thoughtful takeaway from a session or speaker and connect it back to your work ✔️ Turn a question you were asked at the event into a LinkedIn post ✔️ Make a short list of people you want to stay in touch with and schedule reminders to check in ✔️ Look at the attendee list and identify one or two people you didn’t meet but want to and reach out to them saying that ✔️ Update your contacts or tracking sheet so you don’t lose momentum ✔️ Review your notes and pull out insights or trends that could spark future content or outreach You already invested time and energy to be there, and a few intentional steps afterward can help that investment pay off. Which of these tips are you going to do first? #LegalMarketing #ClientDevelopment #LinkedInTips #BusinessDevelopment

Networking can open doors…or close them. Avoid these 7 mistakes to make the right impression. 1. Only networking when you need something ��� Don't: Wait until you're job hunting to build connections ✅ Do: Regularly engage with your network and build relationships before you need them 2. Neglecting to follow up on advice ❌ Don't: Take someone's advice and disappear ✅ Do: Take action on their suggestions and circle back to share your progress. Show them their time mattered 3. Dominating the conversation ❌ Don't: Dominate conversations with your own achievements ✅ Do: Ask thoughtful questions and practice active listening. Aim for 30% talking, 70% listening 4. Rushing to ask about jobs ❌ Don't: Don’t rush to ask about job openings right away ✅ Do: Focus on learning about their experience and building genuine rapport first 5. Ignoring online networking ❌ Don't: Treat LinkedIn as just a resume database ✅ Do: Engage meaningfully by commenting on posts, sharing relevant content, and celebrating others' milestones 6. Forgetting to add value ❌ Don't: Focus solely on what you can get from the relationship ✅ Do: Learn about their goals and actively look for ways to help them succeed 7. Letting connections fade ❌ Don't: Let valuable connections fade away ✅ Do: Create a simple system to track check-ins and send quick, personalized notes about their achievements The key to successful networking isn't just about making connections. It's about nurturing them. Reshare ♻ to help others in your network. And follow me for more posts like this.

Attending a conference? To increase the ROI from your time, effort, and money - it's important to 1) prepare ahead of time, 2) craft a game plan, 3) stay engaged during the event, and 4) take proactive steps afterward to maximize professional growth and connections. Below and attached are some key tips and a roadmap of to dos to maximize results from conference attendance. ➡️ Prepare Before Your Go: - Define clear goals for attending the conference, such as networking, learning, or scouting new opportunities. - Review the event schedule and identify sessions, speakers, and networking events relevant to your objectives. - Research attendees and, if possible, reach out for pre-conference meetings or introductions. - Prepare an elevator pitch to describe yourself succinctly and bring business cards, or digital equivalents, for easy information exchange. ➡️ Be Ready to Maximize Your Experience: - To expand your network, attend both formal sessions and informal events, such as coffee breaks, dinners, or social activities. - Attend a variety of session formats to broaden your learning, from workshops to panels and lectures. - To cover more ground, consider distributing your team among parallel sessions and share notes afterward. - Throughout the event, take notes on key takeaways, interesting contacts, and actionable tips. - Use the conference app or social media to connect with other attendees and keep track of sessions and people you meet. ➡️ Network Effectively: - Approach new contacts genuinely and avoid overly sales-focused conversations. - Refer to name tags for personalized introductions and ask follow-up questions to foster meaningful dialogue. - Be a giver: offer assistance to others and share insights from sessions to start conversations. - Be ready to end conversations politely and move on as needed. ➡️ Post-Conference Actions: - As soon as possible after the event, review and organize your notes on sessions and contacts. - Summarize and share insights, key takeaways, and resources with your team or network to extend conference value. - Follow up with new contacts via LinkedIn ASAP, and later via email to continue professional relationships. - Take time to reflect on your original goals for attending and whether attending the conference helped you achieve them, then plan for improvements at future events. - Rest and recharge as needed: balance intense participation with self-care. When approached intentionally and actively, attending a conference is a valuable opportunity for professional development and networking. With solid preparation, engaged participation, and strategic follow-up, anyone can turn a single event into long-term benefits and connections! Please share other tips in the comments. Thx! #businessdevelopment #marketing

Are your networking convos going nowhere?  Then, you are likely not asking the right questions at the end of the chat. So let me fix this for ya. Here are my favorite end-of-chit-chat questions to make sure you keep the new connections moving forward. ⭐ Expanding Your Network: "Based on our conversation, who else would you recommend I speak with to gain further insights into this field?" ⭐ Gaining Deeper Industry Insight: "Are there any groups, associations, or forums you think I should join to connect with other professionals in this field?" ⭐ Understanding Company Culture: "Who in your organization has been pivotal to your understanding of the company culture, and might they be open to a discussion?" ⭐ Exploring Opportunities: "In your opinion, which companies or teams are doing exciting work in this space that I should explore further?" ⭐ Finding Mentors and Advisors: "I'm interested in finding a mentor in the field. Is there someone whose career path you admire and who might be open to a mentorship conversation?" ⭐ Learning About Roles and Functions: "Which colleagues of yours have taken interesting paths or roles that you think I could learn from?" ⭐ Asking for Introductions: "Would you be comfortable introducing me to anyone in your network who you think could provide additional perspective on my job search?" ⭐ Keeping the Conversation Going: "What events or meetups would you suggest I attend to meet like-minded professionals in this industry?" ⭐ Following Industry Developments: "Are there any upcoming industry events or webinars that you think would be beneficial for someone in my position to attend?" ⭐ Staying in Touch: "How can I best keep in touch with you as I continue exploring this field and potentially seek your advice again in the future?" So...will you use these banging questions in your next networking chat? Then drop a "YEAH" Lil Jon style in the comments below. #networking #networkingtips

Build connections when you don’t need them, so they’re there when you do. Networking is a long‑term investment. You never know what can happen tomorrow, whether it’s a new opportunity, an unexpected challenge, or a career pivot. By cultivating relationships early, you turn strangers into allies and potential into possibility. My pro‑tip? Develop your personal value proposition. 
- List your top 3–5 strengths and concrete examples of how you’ve helped others 
- Turn each into an “I help…” statement (for example, “I help marketing teams drive engagement through data‑driven storytelling”) 
- Use these statements to guide every outreach, ensuring you’re always offering value, not just asking for favors Then start from what you know. 1. Choose 5–10 people from your alumni network, former classmates, or close colleagues 2. Send a genuine note, share an article they might find helpful, congratulate them on a recent win, or simply ask how you can support them 3. No agenda. Just curiosity and a willingness to help Next, venture into the unknown. 1. Identify people at companies you admire or in roles you aspire to 2. Do your homework: reference a recent project, article, or speaking engagement 3. Reach out with a clear, value‑first message: “I enjoyed your piece on X; as someone looking to Y, I’d love to learn how you approached Z.” And keep the momentum going. 
- Schedule quarterly reminders to check in, share insights, celebrate milestones, or ask a thoughtful question 
- Track key dates (promotions, product launches, anniversaries) so your messages feel timely Your network matters. When you need advice, an introduction, or anything really, you’ll already have authentic connections. And at the end of the day, already built connections where you can leverage the relationships > dry unknowns ‘Hey, I need help’ messages. #StephSynergy

🤦🏼♀️You don’t know what networking is. Sending a cold dm to a stranger on LinkedIn isn’t networking, it’s asking a stranger for help. It’s telling someone you need a job. And that’s fine and you need to do that but don’t get it twisted that is NOT networking. 🟢Networking is building relationships. 🟢Networking is getting to know other people. 🟢Networking is not about YOU. Here are some tips on how to network 1. Shift Your Mindset 🧠 Give first: Don’t just ask for favors; ask, "How can I support you?" or share helpful resources.   2. Be Selective 📈 Quality over quantity: One meaningful conversation is better than cold emailing 50 cards strangers. Personalized outreach: Never send a generic connection request. Add a note mentioning a shared interest, a recent article they wrote, or a mutual connection.   3.Long-term focus 📆 Networking is a marathon. Cultivate relationships before you actually need a job or a favor.     4. Be Ready 💃 Have your pitch down. Know your unique value proposition. Be memorable. 5. Leave the house 🚗💨 Go to in person industry events, conferences and happy hours. Play pickle ball. Go with your friend to their work event. Join a chamber of commerce. Make friends at a café. 6. Don’t be shy 🤝 How to break the ice: Approach people standing alone or in groups of three (they are easier to enter than pairs). Introduce yourself simply and ask open-ended questions like, "What brought you out here tonight?" or "What exciting projects are you working on?" 7 Follow Up 📱 The 48-hour rule: Always follow up within 48 hours of meeting, send a thank you note or a thank you. Better yet send an article or resource that connects back to the conversation you had. (Go back to step 1 be a resource) Mention something specific you discussed (e.g., "I loved hearing about your experience transitioning into tech") to jog their memory   8. Be active on social 👩🏼💻media: Share industry insights, comment on others' posts, and reach out to professionals for 15-minute informational interviews.   9- Nurture consistently 🎯 Check in occasionally with a quick text or email just to share a relevant article, say congratulations on a milestone, or see how they are doing   10- It’s not about YOU🤗Networking is about building a relationship that is mutually beneficial. GIVE VALUE. #howtonetwork #careeradvice #jobsearchtips #linkedin

I loved what Ian shared in this CNA commentary. Some really pertinent and accurate observations. However, there was one recommended suggestion that I personally struggle with: 'connect with users directly and ask them out for coffee.' ☕ 👩🏫 As someone who teaches final-year grad students (& post-grad students and working adults) about professional networking — covering situational awareness, conversation skills, and follow-up etiquette — I’ve shifted my approach somewhat in the last 18 years. A decade ago, I encouraged 'coffee meetings' as a way to connect. 💡 𝐓𝐨𝐝𝐚𝐲, 𝐈 𝐞𝐦𝐩𝐡𝐚𝐬𝐢𝐳𝐞 𝐚𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬. 𝐖𝐡𝐲? 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐰𝐢𝐭𝐡 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. My email inbox (both LinkedIn and work) fills weekly with kind coffee invites. If volume equaled consumption, I’d need five cups a day!!!! ❤️ 𝐓𝐨 𝐛𝐞 𝐜𝐥𝐞𝐚𝐫: I deeply value helping others — it’s why I teach, mentor mothers, and run a social enterprise. But like many professionals juggling work, family, and commitments, scheduling 1:1 chats is often unrealistic. 📝 𝐀 𝐩𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞 𝐈 𝐬𝐭𝐫𝐞𝐬𝐬 𝐭𝐨 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬: 𝑻𝒊𝒎𝒆 𝒊𝒔 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆’𝒔 𝒎𝒐𝒔𝒕 𝒇𝒊𝒏𝒊𝒕𝒆 𝒂𝒔𝒔𝒆𝒕. 𝑺𝒉𝒐𝒘𝒊𝒏𝒈 𝒓𝒆𝒔𝒑𝒆𝒄𝒕 𝒇𝒐𝒓 𝒊𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒇𝒊𝒓𝒔𝒕 𝒔𝒕𝒆𝒑 𝒊𝒏 𝒎𝒆𝒂𝒏𝒊𝒏𝒈𝒇𝒖𝒍 𝒏𝒆𝒕𝒘𝒐𝒓𝒌𝒊𝒏𝒈. When reaching out, consider these alternatives: 1️⃣ 𝐀𝐜𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐓𝐡𝐞𝐢𝐫 𝐓𝐢𝐦𝐞: Explicitly say "I know you’re busy" or "Zero pressure to respond." 2️⃣ 𝐁𝐞 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜: Vague requests = higher mental load. State exactly what you want (e.g., "15 mins," "2-3 ideas on how to reach out to the sustainability industry"). 3️⃣ 𝐆𝐢𝐯𝐞 𝐚𝐧 𝐎𝐮𝐭: "If this isn’t a good time, I completely understand!" 4️⃣ 𝐋𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐕𝐚𝐥𝐮𝐞: Offer help, resources, or genuine appreciation 𝐅𝐈𝐑𝐒𝐓 5️⃣ 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐌𝐞𝐝𝐢𝐮𝐦: Suggest text/voice/email instead of live chat/ coffee meeting (𝘔𝘺 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦!!!) ⏳ 𝐓𝐡𝐞 𝐜𝐨𝐫𝐞 𝐦𝐢𝐧𝐝𝐬𝐞𝐭: We’re asking for someone’s time and insight—𝐚 𝐟𝐚𝐯𝐨𝐫. How we frame it matters. 𝑾𝒉𝒂𝒕 𝒓𝒆𝒔𝒑𝒆𝒄𝒕𝒇𝒖𝒍 𝒏𝒆𝒕𝒘𝒐𝒓𝒌𝒊𝒏𝒈 𝒂𝒑𝒑𝒓𝒐𝒂𝒄𝒉𝒆𝒔 𝒉𝒂𝒗𝒆 𝒘𝒐𝒓𝒌𝒆𝒅 𝒇𝒐𝒓 𝒚𝒐𝒖?

Confession time: recently I attended an international conference and I experienced the foes of networking. Even after many years of networking experience, there are still moments when I walk into a room and feel like I don’t belong. It doesn’t matter how many events I’ve organized or how many connections I’ve made—I still get that knot in my stomach at some conferences. Those moments when the room feels closed off, people are clustered in groups, only talking to those they already know, and I’m left thinking, “How do I even start?” Yes, even seasoned networkers like me feel out of place sometimes. And here’s the thing—we don’t have it all figured out. So, what do I do when I’m feeling like an outsider?I focus on listening more than talking—because sometimes, the most powerful way to connect is simply by being present. Honestly, even my own advice didn’t work on this particular event I gave up and went to bed. Over the years I’ve learned that it’s okay to be honest, and admit that even as someone who organizes these events for a living, I don’t always have the answers nor have it all figured out. One thing for sure I do have figured out though is, as a leader authenticity is key. So if you are ever in a situation like mine here are 7 networking tips you must ignore (and what to do instead): ❌ Work the room ↳ Instead: Connect with a few key individuals and prioritize meaningful conversations. ❌ Memorize a perfect elevator pitch ↳ Instead: Prepare flexible conversation starters and key talking points. ❌ Initiate small talk ↳ Instead: Ask thoughtful, open-ended questions to encourage deeper conversations. ❌ Sell yourself to make an impression ↳ Instead: Focus on listening and offering help to others. ❌ Network with a purpose ↳ Instead: Build authentic relationships without transactional expectations. ❌ Follow up with new contacts immediately ↳ Instead: It’s ok to wait a day or two to send a personalized follow-up message. ❌ Share a personal story right away ↳ Instead: Start with professional questions about the person’s work or recent projects. Don’t let outdated advice hold you back. Create connections that inspire and uplift you. I too will be applying my own advice and I hope it works out. If you’ve ever felt like you didn’t belong in a room or like the world of networking was too big and too daunting, know that you’re not alone. Have you ever felt out of place at a networking event? I’d love to hear your stories and tips in the comments below. Let’s lift each other up! #VulnerabilityInNetworking #BuildingConnections #YouBelongHere #NetworkingJourney #GrowthThroughDiscomfort #HumanConnection #LeadershipGrowth #LinkedInCommunity #BePresent

Imposter syndrome, social anxiety, the networking ick. Conferences can be super overwhelming. The inner monologue is real. Some of the most common stuff I hear: → How do I walk into a room where I don't know anyone? → How do I introduce myself, what do I even say? → Everyone here is so accomplished. I feel like a fraud. I'm heading to Skoll Foundation World Forum this week. I’m excited, but there’s also always a bit of the angst and ick too. If you're going to be there, or any other conference, make the most of it. Here's what works for me, and the key strategies I share with clients. 1️⃣ Set 1-3 clear objectives. “Go network” is not precise enough. I aim for one learning, one community/social, and one business development goal. My learning goal this week is I want to learn how AI is being used in fundraising. 2️⃣ Don't overbook yourself. You cannot and will not attend everything. Be intentional and show up fully to fewer things (aka don’t check your emails on your phone during 6 sessions a day). And please, please unsubscribe from events you know you can’t attend. There is someone on that wait list, I guarantee it. 3️⃣ Protect blank space. Some of the best connections don't happen in a conference room. The random chat on the bus, the coffee shop conversation, the walk between sessions. Leave room for those. 4️⃣ If you find yourself panicking in a room full of strangers, it's okay to just walk up to someone and say hello. Seriously. Most people are relieved someone else made the first move. And if someone strolls up to you, be generous. See someone standing alone in the corner like a deer in headlights? Go talk to them, bring them into your conversation. We have all been on both sides. Be a good human. 5️⃣ Starting a conversation is easier than you think. You don't need a clever opener. Genuine curiosity is enough. Try: "What's the one conversation you're hoping to have this week?" 6️⃣ Learn how to exit one too. This is THE most underrated skill in networking. Some of my faves: "I don't want to monopolise your time, it's been great to meet you." Or, "I promised myself I'd be brave and meet three new people today. You've been a highlight." 7️⃣ Forget the pitch. Instead of preparing a perfect elevator pitch, prepare one sentence about what you're curious about right now. Curiosity is more magnetic than credentials. 8️⃣ Skip the business cards. Use your LinkedIn QR code instead. We all have one. Open LinkedIn → tap the search bar → tap the QR icon. Scan theirs, share yours. Done in seconds. 9️⃣ Follow up within 48 hours. You will forget who's who. That's why connecting on LinkedIn in the moment is brilliant, you're already linked, and you can add a quick note while the conversation is still fresh. 🔟 Keep a running list. I use WA and jot down name, where we met, what we talked about, any follow-up. Takes 30 seconds and makes follow up easy. What would you add to the list? TheSidebar & Marmalade Festival (UK) Festival (UK)