Utilizing Networking Groups

How to network and connect at games events A lot of younger gamers have asked for tips on how to navigate socializing at industry events, although I also believe most of this is generally applicable to any industry or situation. The truth is, the best networkers aren’t focused on networking at all. They’re just great at having genuine, meaningful interactions with others. Here are a few things I’ve learned from the best at it over 25+ years, since my first internship: 1. Relationships are least about talking about business. Unless it’s a specific work discussion, the best relationship-builders spend most of their time telling stories, having fun, and making others feel at ease. Don't make people feel like they are in an interview or a timeshare pitch in what is a social situatiom 2. Make space for the other person. Everyone enjoys talking about themselves at some level. Ask questions, listen, and give them a chance to share too 3. Read the room and recognize different social styles. For example, some senior people just want to relax with existing close friends - not the best time to pitch them or talk shop. Like you, there are many I would die to talk to. But they are human just like you and me and it is kind to give them space - imagine how you would feel if everywhere you went everybody wanted to say the same things to you about how they are such a big fan. And then some are very approachable - it simply varies a lot Also, some folks thrive on high-energy conversations, while some prefer deeper 1:1 discussions. Some people engage more after a few casual interactions, while others are ready to dive into meaningful topics right away. The better you pick up on these cues, the smoother your conversations will be 4. Be prepared for common topics. Expect people to ask what you’re playing, what you think about the industry, or what your company is up to. Have something thoughtful to say so you’re not caught off guard 5. Know your social style too. In large groups, I’m often quieter. I thrive more in 1:1 or small group settings. I think that’s okay - I don’t force myself too far outside my comfort zone 6. Be (appropriately) real. It’s a balance - don’t overshare, but if someone asks how you’re doing and you trust them, be honest. Some of the best connections I’ve made came from having real conversations on shared interests or concerns. 7. Give people your full attention. No looking at your phone, no scanning the room, no appearing distracted. Nothing will happen in the 30 or 60 minutes you’re together that can’t wait. Go device-free and be present - it makes a difference 8. You’re not a robot - be natural. Even with everything above, there’s an approach, not mannered or fake, to doing this well. The goal is to be prepared without sounding canned, to have awareness without being overly calculated, and to engage meaningfully without forcing it. It takes time. 9. Kindness and humility Self-explanatory 10. Total authenticity People can tell

Over the next 3 months, I’m hosting 4 major events in France, UK, USA and KSA. Beforehand, I want to share my top tips on how to get the best out of networking. 1. Set Clear Targets Action: Make a hit list of the top 10 companies or people you need to meet. Research what they care about—know their wins, pain points, & what they’re hunting for before you walk through the door. Outcome: These conversations won’t just happen by chance. By doing your homework, you’ll turn a five-minute chat into a deal-building moment. Schedule meetings in advance, & after the event, send a tailored follow-up email that shows you were listening. 2. Take the Stage (Literally) Action: Get on the agenda. Whether it’s a keynote, panel, or fireside chat, nothing says “I’m the one to watch” like holding the mic. Use this time to address the industry’s biggest challenges & position yourself—& your company—as the answer. Outcome: Speaking builds instant credibility. It’s not just exposure; it’s authority. Post-event, share the highlights on LinkedIn & invite attendees to continue the conversation, turning an audience into a lead pipeline. 3. Own the Floor Action: Don’t just lurk—work the room. Engage with key exhibitors, ask questions, & position yourself as a resource, not just another pitch. Be direct but curious: “What’s your biggest challenge this year?” and “How can I help?” are powerful openers. Outcome: You’ll stand out as someone who listens. Take notes during conversations, & follow up within 48 hours with a personalised message. Not a generic “great meeting you”—send actionable insights or specific ideas that move the ball forward. 4. Host the Inner Circle Action: People bond better in a more relaxed setting than over Wi-Fi. Organise an exclusive dinner, roundtable, or cocktail event for a curated group of heavy hitters. Keep it intimate—this is about building relationships, not just showing off. Go easy on the heavy sell. Outcome: People remember who brought them value & connections, not who handed out free pens. Post-event, share any key takeaways & book one-on-one follow-ups to solidify what you started over drinks. 5. Hack the Tech Action: Use every tool at your disposal—event apps, LinkedIn, QR codes. Pre-event, reach out to attendees & book meetings. At the event, swap contacts digitally to keep things seamless, & use a CRM to track every interaction. Outcome: You’ll leave the event with an organised roadmap of leads, not just a stack of business cards destined for a desk drawer. Follow up strategically with segmented, value-driven emails & keep the momentum alive. The Bottom Line: Trade fairs & exhibitions aren’t just networking. Preparation, presence, & follow-up separate those who close deals from those who just collect swag bags. Be human. Don’t think of this as just a branding exercise but an opportunity for long term partnerships. Be genuine - your new contacts will become close contacts, if not friends. Make it count! #revenuegrowth

𝗧𝗵𝗶𝗻𝗸 𝗬𝗼𝘂'𝗿𝗲 𝗧𝗼𝗼 𝗤𝘂𝗶𝗲𝘁 𝗳𝗼𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀? 𝗧𝗵𝗶𝗻𝗸 𝗔𝗴𝗮𝗶𝗻 🤔 The people I've enjoyed talking to most aren't glossy social butterflies, but those who relish in personal dialogue, diving deeper beneath the surface connection. Truth be told - I've had my fair share of conversational mishaps earlier in my career as a younger sales professional - struggling to engage in any meaningful conversations beyond the weather, & I was left being perceived as an order-taker. 🙈 This seems to be a common problem as these questions keep surfacing in my sessions with sales teams: ❓ Initiating Contact: How do I start a conversation with someone new? ❓ Maintaining Flow: What to do when I run out of things to say? ❓ Building Rapport: How can I connect with someone of a different level? After 12 years in this field, I've discovered the uncomfortable truth – extroverts don't own the monopoly on great conversations. The magic really happens when you're genuinely curious about someone who is different. ☝️ My point? The best conversationalists aren't smooth-talkers – they're the ones who 𝘀𝗵𝘂𝘁 𝘂𝗽 𝗹𝗼𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗹𝗶𝘀𝘁𝗲𝗻 & 𝗮𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗲𝗻𝗴𝗮𝗴𝗲. Here are some quick bites to nibble on: ✅ Light & Casual - Not everyone opens up at hello. It's not rejection—it's human nature. Keep it light. Aim to connect as a friend rather than impress with your knowledge. The pressure drops, conversation flows. ✅ Genuine curiosity beats performative interest - We can smell fake enthusiasm like week-old sushi. Probe a little rather than topic-hop, which feels like channel surfing. Dive deeper into topic with open-ended questions. ✅ Acknowledge before moving on - No one enjoys conversational whiplash. A simple "That's interesting" before continuing keeps the connection alive. Convo 101: people need to feel heard before they'll share more. ✅ Self-disclosure opens up reciprocity - Share something genuine about yourself—a challenge, an honest insight. Vulnerability invites vulnerability at the RIGHT stage. PS - first meeting is NOT a therapy session. ✅ Engage on emotion, not just information - When someone's communication cue changes, lean in. Ask yourself, "What's this person feeling?" Respond to that & see shallow exchanges become a real connection. So here's to all the "quiet ones" who are actually conversation connoisseurs in disguise. May your next interaction prove that the best dialogues aren't about who talks the most, but who connects the most meaningfully. 🤔 What conversation strategies helps you connect more deeply with people? #EmotionalIntelligence #SalesEQ #Connections This is Cindy Tien, EQ Maven, CSP - Inspiring Sales & Leadership Teams to Strengthen Connections, Conquer Challenges, & Claim their Messages.

Too many sellers inadvertently lower their status in their attempts to "build rapport" with prospects.  Here's how you gain your prospect's RESPECT in the first 90 seconds of a call: First, let's look at how 90% of sellers try to build rapport: "𝘚𝘰 𝘸𝘩𝘦𝘳𝘦 𝘺𝘢 𝘤𝘢𝘭𝘭𝘪𝘯𝘨 𝘪𝘯 𝘧𝘳𝘰𝘮?" "𝘛𝘰𝘰 𝘣𝘢𝘥 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘉𝘪𝘭𝘭𝘴, 𝘩𝘶𝘩? 𝘕𝘦𝘹𝘵 𝘴𝘦𝘢𝘴𝘰𝘯 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘵𝘩𝘦𝘪𝘳 𝘺𝘦𝘢𝘳!" "𝘏𝘰𝘸'𝘴 𝘵𝘩𝘦 𝘸𝘦𝘢𝘵𝘩𝘦𝘳 𝘪𝘯 𝘓𝘈 𝘵𝘰𝘥𝘢𝘺?" ^Sports/Weather/Location based rapport isn't really rapport. It's schmoozing, and your prospect can see through that BS. 𝗧𝗵𝗲𝘆 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂'𝗿𝗲 𝗷𝘂𝘀𝘁 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝘁𝘁𝗲𝗿 '𝗲𝗺 𝘂𝗽 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲, just like every other seller who talks about the exact same stuff! If you're OK being treated like a run of the mill salesperson, by all means continue to schmooze. For those of us who'd like different results, read on. --- The easiest way to build rapport is to show you respect your prospect's time + know something about their business. You can do this by following the 90 second rule: 𝗦𝗮𝘆𝗶𝗻𝗴/𝗗𝗼𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟭.𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝘁𝗵𝗮𝘁 𝘀𝗵𝗼𝘄𝘀 𝘆𝗼𝘂 𝗽𝗿𝗲𝗽𝗽𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝗮𝗻𝗱 𝗸𝗻𝗼𝘄 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. Examples: 1. For health insurance, we might comment on a new location opening: "𝘐 𝘸𝘢𝘴 𝘱𝘳𝘦𝘱𝘱𝘪𝘯𝘨 𝘧𝘰𝘳 𝘵𝘩𝘪𝘴 𝘢𝘯𝘥 𝘴𝘢𝘸 𝘵𝘩𝘦 𝘯𝘦𝘸𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘯𝘦𝘸 𝘣𝘳𝘢𝘯𝘤𝘩 𝘰𝘱𝘦𝘯𝘪𝘯𝘨 𝘪𝘯 𝘚𝘤𝘳𝘢𝘯𝘵𝘰𝘯. 𝘐𝘴 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 3𝘳𝘥 𝘯𝘦𝘸 𝘰𝘱𝘦𝘯𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘲𝘶𝘢𝘳𝘵𝘦𝘳?" ^New office = more employees who are going to need insurance. -- 2. For our Club Pass sales training program, we'll might comment on something we read on a job posting for an AE: "𝘋𝘢𝘯, 𝘐 𝘸𝘢𝘴 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘰𝘱𝘦𝘯 𝘑𝘋 𝘺𝘰𝘶 𝘢𝘭𝘭 𝘩𝘢𝘷𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘌𝘕𝘛 𝘈𝘌 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯. 𝘗𝘳𝘦𝘵𝘵𝘺 𝘤𝘰𝘰𝘭 𝘵𝘰 𝘴𝘦𝘦 𝘺𝘰𝘶'𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘦𝘹𝘱𝘢𝘯𝘥 𝘪𝘯𝘵𝘰 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘷𝘦𝘳𝘵𝘪𝘤𝘢𝘭𝘴 𝘣𝘦𝘺𝘰𝘯𝘥 𝘫𝘶𝘴𝘵 𝘴𝘦𝘯𝘪𝘰𝘳 𝘭𝘪𝘷𝘪𝘯𝘨 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘏𝘰𝘸'𝘴 𝘵𝘩𝘢𝘵 𝘨𝘰𝘪𝘯𝘨?" ___ To be clear, there's nothing wrong with bonding over a shared love of the Buffalo Bills, but let that be the cherry on top to your demonstration of prep + respect for their time, not the only way you build rapport. 

Recently, I posted about 𝗹𝗮𝘄 𝗳𝗶𝗿𝗺𝘀 𝗵𝗶𝗿𝗶𝗻𝗴 𝗳𝘂𝗹𝗹-𝘁𝗶𝗺𝗲, 𝗰𝗹𝗶𝗲𝗻𝘁-𝗳𝗮𝗰𝗶𝗻𝗴 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝗮𝘁 𝗮𝗻 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗽𝗮𝗰𝗲. Readers asked: 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲𝘀𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲? The answer is not the title or the job description. It is mastery and disciplined use of a skill set that doesn't come naturally for most lawyers: knowing and using the science of personal style and interpersonal communication. Consider what the research on human behavior shows: 1. Roughly 70% to 80% of the people you meet over your lifetime will think and behave differently than you do. Differences are the norm, not the exception. For example, owners, C-suite leaders, and CEOs tend to be Type A, strongly assertive communicators. If that is not your natural style, adapt to theirs – not the reverse. 2. Most people absorb information visually, but highly educated professionals – including most attorneys and buyers of legal services – lean auditory. So do both: discuss it live, then confirm in writing. 3. Every professional has both business and personal motives, values, and agendas. Effective relationship builders learn, adapt to, track, and respond to both. Why does this matter for new clients and revenue? Because every single person you meet 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗯𝗲 a referral source. Whether they ever do depends on how you make them feel – and whether you stay in touch. The best client-facing professionals – and the best rainmakers – do these things consistently: • Are sincerely curious and enjoy interacting with people. • Expect, accept, and are interested in differences in communication styles and avoid judging or dismissing them. • Are kind and establish rapport before anything else. No rapport, no trust. No trust, no credibility. No credibility, no engagement. • Are always thinking: "What can I do to be helpful or useful to you?" • Track whom they met, where, and what was discussed – then follow up and keep in touch appropriately over time. That last point is key: follow-up and follow-through is where the revenue is won or lost – along with the new clients and referrals. Firms investing in dedicated client relationship roles are buying this discipline at scale. If you'd like to enhance your communication skills and develop more business, save the attached infographic to apply these same techniques, one interaction at a time. #BusinessDevelopment #ClientDevelopment #LawFirms

"I hate networking." I hear this all the time. And I get it. The idea of walking up to strangers at events, making small talk, and asking for favors feels forced and uncomfortable. But here's the truth: networking doesn't have to feel like networking. Here's how to build genuine connections without being awkward: Start with warm connections. Don't cold message strangers on LinkedIn. Start with: → Former colleagues → Alumni from your school → Mutual contacts who can introduce you → People you've worked with before These conversations are easier because there's already a foundation. Lead with offering value, not asking for favors. Don't start with: "Can you help me find a job?" Start with: "I saw your post about [topic] and thought you might find this article interesting." Or: "Congratulations on your new role! I'd love to hear how it's going." Give first. Ask later. Use LinkedIn to build relationships before asking for anything. Don't send a connection request and immediately ask for something. Instead: → Engage with their posts (thoughtful comments, not just "Great post!") → Share their content when it's relevant → Send a message just to catch up, no agenda Build the relationship over time. When you do reach out, make it easy for them. Don't say: "Can I pick your brain?" Say: "I'd love to hear about your experience at [Company]. Would you be open to a 20-minute coffee chat? I'm happy to work around your schedule." Be specific about what you're asking for and respect their time. Schedule "informational coffee chats" instead of calling it networking. Reframe it in your mind. You're not networking. You're: → Learning from someone's experience → Having a conversation about your industry → Building a relationship with someone interesting Take the pressure off yourself. Follow up and stay in touch; don't just reach out when you need something. After the conversation: → Send a thank you note within 24 hours → Share an article or resource they might find useful → Check in every few months (congratulate them on wins, share updates) Stay on their radar in a genuine way. The best networking doesn't feel transactional. It feels like building real relationships with people you respect. And those relationships? They're the ones that actually lead to opportunities. Save this post so you're ready to network without the awkwardness.

I spent $25K on a dinner last Tuesday. The $10 name tags generated more ROI than any marketing campaign we’ve ever run. We gave out metal name tags. Custom-engraved. Nothing fancy. I almost died of anxiety getting them shipped in time. But by Thursday, people were still wearing them around San Mateo. At totally different SaaStr events. That’s when I knew this wasn’t just another founder dinner. It was something people wanted to be identified with. No RSVP forms. No sales pitch. Just 90 hand-picked founders and product leaders packed into a single restaurant. And here’s what happened organically: - Small-group conversations spilled outside the restaurant until 10pm - A founder told me they solved a product problem during a chat at the bar - Two partnerships were formed between attendees who’d never met before Here’s what we learned about building genuine connections in an industry drowning in “networking events”: 1/ Create a momentary escape We rented out the entire restaurant. No outsiders. No agenda. Just a space for authentic conversation. 2/ Curate ruthlessly We personally invited those who would make the evening better for everyone in the room. 3/ Design for post-event connection Those engraved name tags became conversation starters days later. “Hey, weren’t you at the Recall.ai dinner?” Traditional marketing tracks every dollar. But building genuine community means letting go of immediate attribution. Three different attendees DM’d asked, “When’s the next one?” That’s the kind of community equity you can’t measure on a dashboard. What’s the most meaningful connection you’ve made at an event that wasn’t trying to sell you something?

Do you dread the awkward silence before a virtual call starts, especially when waiting for multiple participants to join?   I used to.   That stretch of time always felt uncomfortable. I’d find myself checking email or pretending to look busy until the real conversation began… or worse, making small talk about the weather.   Then something shifted.   I started preparing for those quiet moments just like I prepare for the meeting itself.   Now, I use that time to connect—intentionally and authentically.   Before a call, I take a few minutes to look up who I’m meeting with on LinkedIn. I scan their background—where they went to school, where they’ve worked, what they post about, and whether we have any mutual connections. And if I’m short on time, I’ll even ask AI if there’s anything notable happening at their organization.   Preparation is always priority #1, but here’s your backup plan for those times when you're pulled into a call with no time to prep:   Skip the weather talk (which rarely adds value), and instead ask: “Is there anything specific you want to walk away with today?” “Is there anything you think would be helpful to cover—for you or others?” “What’s been keeping you busy lately?” “What’s your focus area right now?” “Anything exciting on the horizon for your team?” “I see you are Director of _____. How is that the same or different from other organizations? And I’ll tailor it even further when I know the industry: Agriculture? I ask, “How’s the growing season shaping up this year?” Technology? I might ask, “What tool or trend is catching your attention lately?” Pharma? Something like, “What pipeline progress are you most excited about?”   It’s amazing what you can learn in just a few minutes. The result? I’ve uncovered insights that completely shifted the direction of a meeting. I’ve built faster rapport. And more often than not, I leave the call feeling like I talked with someone, not just to them. Here’s the tip that sums it up best—something I heard recently from Matt Abrahams on a podcast: “Be interested. Not interesting.” Read that again. It is a GAME CHANGER in every conversation.   Because here’s why it works: It shows presence It turns transactional time into relational time. It makes virtual feel a little more human.   Now, I don’t dread that silence. I look forward to what might come out of it.

I hear all the time from my clients that they don’t like networking because it feels insincere or inauthentic. But with the right approach, it doesn’t have to be that way. Transactional approaches to pitching yourself or your business are not how connections are made. Instead, you need a relationship-first approach that prioritizes curiosity, authenticity, and empathy. I call this activating the connection. A successfully activated connection in, let's say, a business meeting environment, is someone who leaves the meeting trusting you, willing to support you, and ultimately comfortable recommending you to others. Here are the 8 steps to activating the connection in a meeting: 1 - Know your intention Clarify the goal of the meeting to yourself before starting. 2 - Warm it up Start by building rapport before getting into the meat n’ potatoes of the meeting. 3 - Elevate your vibe 90% of communication is non-verbal. Make sure your non-verbal communication is on point. 4 - Focus on them, not you Resist the urge to talk solely about yourself, particularly during the rapport-building stage.  5 - Bring questions Prepare ahead of time so you can ask great questions and display thoughtfulness and curiosity. 6 - How can I help? Express, within reason, how you can support the recipient by helping them achieve their goals. 7 - Share your vision with clarity and resonance If the situation calls for it, pitch the person with your vision of how you can help. 8 - Trust and credibility Trust and credibility are an ongoing process that extends beyond the first meeting. End the meeting by clarifying the next steps and following through with your word. That’s it! Remember, your success isn’t just based on what you say, but on how you make others feel. Good luck!

Ever walked into a networking event and thought: “How do I start a conversation?” Same. Once they got going, ok. Getting them going, anxiety. But, this once shy guy began testing, experimenting, and finding a few that made conversations open with ease. Here are 7 casual ways to open a conversation and build connection: 1. Real, genuine compliments (About something they chose) Don’t assume they know. If they chose it, they’d (likely) love to hear someone noticed. → “Love those shoes. They fit your style.” - - - 2. “This is random / weird, but…” Sometimes, I push against qualifiers. In a cold intro, I give a greenlight. Why? Because they lower tension and show you're human. → “This is random, but I thought you looked interesting, figured I’d say hi.” - - - 3. Ask for advice, not facts. Instead of “Where’s the bar?” try: → “Going to grab a drink. Any you’d recommend?” → “You’ve been to this before, right? Worth staying for the Q&A?” People love sharing their opinion. - - - 4. Cold read Notice something, say it out loud (lightly). Works best when it feels unscripted. → “You’ve got a buzz to you. What’s got you feeling good today” * I prefer to err on the lighter side here * - - - 5. Shared context Highlight the shared experience. It works because it’s true. → “First time at this conference?” → “What was your favorite talk of the day?” Same room = instant rapport. - - - 6. Playfully direct You’re at a networking event. You know why people are there. Be the one who breaks the seal. → “Okay, I told myself I had to meet 3 new people today. You’re #1.” → “I’m trying not to just talk to the people I already know. Mind if I join you?” Direct. Human. Unexpectedly disarming. - - - 7. Simple Look, for all the above, the reality is you don’t need a perfect opener. You just need to open. → “Hey, I’m Matt Mosich. Nice to meet you.” - - - Got a go-to line that always works for you?