Here’s How Much Americans Are Spending on Coffee – And Smarter Ways To Use That Money Instead

If your first thought upon waking up is a delicious cup of your favorite coffee, you are not alone. Coffee is among the most popular drinks consumed in the world second only to water. In the United States, coffee lovers come in all ages, genders and ethnicities. Seventy-two percent of people over the age of 60 drink coffee in the morning, 64% in the 40 to 59 age range and 47% of people age 18 to 24 do as well, according to Perfect Brew. People across all regions and among numerous racial groups enjoy the perfect brew.

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What People Are Drinking

Big chain coffee retailers like Starbucks have popularized the fancy, sugary coffee drinks such as the pumpkin spice latte or the frappucino. But most Americans — or 44% of those in the Perfect Brew study — are drinking "traditional" coffee without any frills. Only 24% are drinking espresso-based beverages that typically come with some syrups, extra sweeteners and whipped cream.

A survey done by MedAlertHelp found that a whopping 79% of its respondents aren't actually buying their coffee at a café anyway; they're brewing and drinking at home.

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Women Spend More Than Men

While all genders enjoy their java, women tend to spend more than men, on average in the United States. The Perfect Brew reports that women spend about $2,327 per year on their coffee habit, while men spend almost $400 less, at $1,934 per year.

But Men Drink More Coffee Than Women

Despite their expenditures, men are drinking 2.22 cups to every 1.79 cups of coffee than women are. On average, all genders are drinking only about two cups per day at home, but 9% of people surveyed drink upwards of six or more cups of coffee per day!

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Where Are People Buying Their Coffee?

The coffee gourmands with the most refined palates are buying their coffee at roasteries and coffee shops — but that's only about 9% of coffee drinkers surveyed. The rest of us are mostly buying our coffee at the supermarket — 67%. And then, of course, there are the 13% who buy their coffee from a chain such as Starbucks, Peet's or Dunkin' and the 14% who order their coffee online.

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How Much Are People Spending at Coffee Shops?

Though most of you, wisely and frugally, are spending less to drink coffee at home, for those people purchasing their coffee at coffee shops, the average spend is quite significant. People spend an average of $15 per visit to Green Mountain Coffee; $12 to visit Starbucks, McDonald's and Peet's Coffee.