John Cassillo is the lead analyst at The Measure and the head of analytics & trend reporting for Fabric Media, working with companies at the intersection of media and technology. He’s written about sports media, sports and TV/video data for the last 16 years at The Measure, TVREV, SBNation, Broadcasting & Cable and Tubefilter. A New York native, John graduated from Syracuse University in 2010, and has lived and worked in the Los Angeles area since 2012.
Netflix Q2 Earnings: Live Sports Are Crucial For Future Ad Growth
Netflix eyes ad growth. The primary way to get there will be through live events, and that investment was on full display this week as Netflix aired the MLB Home Run Derby.
Why Seahawks Sale Could Be Biggest Obstacle For SuperSonics’ Return
With the NBA Board of Governors meeting looming, the Seattle Seahawks' impending sale could create another hurdle for expansion approvals.
World Cup Media Rights Poised To Start Billion-Dollar Bidding Frenzy
The stirring success of the 2026 FIFA Men's World Cup is likely to set off a bidding war as media companies try to capitalize on soccer interest.
After World Cup Loss, U.S. Men’s Soccer Back To Drawing Board Again
Monday's one-sided loss to Belgium highlights that not much has changed for the U.S. men's soccer team despite the perceived progress over time.
Five Impending NBA Free Agency Decisions With Biggest 2026-27 Impact
With free agency about to begin, here are the decisions bound to have the biggest impact on what happens during the 2026-27 NBA season.
In Texas, NHL Appears Eager To Continue Southern Expansion Success
The NHL is exploring expansion to 34 teams, with the leading candidates both in Texas (Houston and Austin) as the league is emboldened by southern team success.
What Could Hold Up NBA Expansion Progress This Summer?
The NBA will be discussing expansion at length during July's Board of Governors meeting. But there are still hurdles that could prevent the process from moving forward.
Jalen Brunson’s Finals MVP Win Completes Trope-Breaking Ascent
Jalen Brunson leading the Knicks to a thrilling NBA Finals victory shows that perceptions around "small" guards are off-base in today's NBA.
Why Advertisers Have The Upper Hand At The 2026 World Cup—Whether The U.S. Wins Or Not
The biggest World Cup ever is off and running and advertisers are ready to take advantage both in the U.S. and around the world.
Knicks Steal First Game Of Finals With Torrid Fourth Quarter
Behind Jalen Brunson and a 29-19 fourth quarter run, the Knicks go to San Antonio and take Game One of the NBA Finals, 105-95.