Burger King Debuts New TenderCrisp Chicken Sandwich

Burger King launched a new TenderCrisp Chicken Sandwich last week as a permanent addition to menus nationwide.

BK's TenderCrisp Chicken Sandwich to be a menu mainstay

The new fried chicken sandwich features a 5.2-ounce whole chicken breast on a corn-dusted bun topped with lettuce, tomatoes and mayonnaise.

The launch will be supported by an advertising campaign created by Miami-based advertising agency Crispin, Porter and Bogusky. The new TV spots will feature the new chicken sandwich and reinforce the QSR's "have it your way" initiative.

National radio, Internet and in-restaurant merchandising supports.