Kevin Cureton liked this
I run my business. My business does not run me.
That's why every year I spend 1–3 months away from HQ in a different environment. This year: New York City for 5 weeks.
And what a time to pick NY. Between the World Cup, the NBA championship, and Jay -Z, the city's energy was on 1000 — the streets, the rooftops, the watch parties, strangers hugging strangers. Being surrounded by that much collective passion recharges you in a way no beach vacation ever could. Btw, I used to hate beach trips. That was before I knew how to relax... more on that another time.
Was it a real sabbatical? No. I had many business meetings, had lunch and dinner with industry makers and shakers and kept most of my call structure with my team. But I did it all from Brooklyn (where The Lip Bar first launched 14 years ago) plugged into new energy, seeing my business through a different lens.
The highlight: the Forbes Iconoclast Summit. I spent days in rooms with leaders in industries that have nothing to do with beauty — finance, tech, sports, media. And that's exactly the point. When you only talk to people in your own industry, you end up recycling the same five ideas everyone else already has. Cross-industry exposure is where the real creativity comes from. Some of my best product and brand ideas over the years didn't come from beauty at all — they came from watching how other industries solve completely different problems.
As a founder, I don't own one function of the business — I'm responsible for all of it. So the most strategic thing I can do for my company is make sure the person carrying that responsibility isn't running on fumes and reciting stale ideas... And trust me, beauty is a copy and paste industry where all "new" ideas as just iterations of one another so it's easy to get stuck there. Gross.
If you're a founder or exec reading this and feeling crispy ( lol read burnt out), a few things that work for me:
→ Change your zip code, not just your calendar. New environments produce new thinking. You can't out-vacation burnout from the same four walls.
→ You don't need a full unplug to reset. Protect the work that matters, let go of what can wait, and let your team run.
→ Go stand next to energy that has nothing to do with your industry. A summit, a game, a random room full of strangers passionate about something else. Study it and figure out what applies to you.
→ Build a team you trust enough to actually leave. That's not a nice-to-have. That's the whole infrastructure that makes any of this possible. Shout out to my team of incredible women!
Burnout is not a badge of honor. Build a business you don't have to escape — one you can run from a new city, with new eyes, and come back to even more excited.
I had fun. I'm inspired. Back at HQ now. 1H was rough (not bc of the sabbatical lol). Time to lock in!