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Brooklyn, New York, United States
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861 followers
500+ connections
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861 followers
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Roger Brady shared thisSophia Hetelekides and I are hiring! The past year at Farm To People has been a period of tremendous growth and we're just getting started. I've spent the past decade working in food supply chains focused on building a better food system. One thing I've learned is that the current system didn't happen by accident. It's incredibly efficient at moving products at scale, but that efficiency comes at the expense of regional growers, producers, and makers. Building an alternative takes expertise, persistence, and grit. We're committed to doing it the right way, not the easy way. We're looking for two buyers to help us further our mission to build a stronger regional food system by creating meaningful market access for farmers, producers, and makers, while helping customers better understand where their food comes from and how it is produced. If this sounds like work you'd be excited to do, we'd love to hear from you. And if someone came to mind while reading this, please send them our way. https://lnkd.in/emJa6T8z
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Roger Brady reacted on thisRoger Brady reacted on thisUnbelievably excited to join Farm to People: we're building the infrastructure for a more direct, sustainable, equitable food system. Oh, and we're growing like crazy, and I am hiring:
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Roger Brady reacted on thisRoger Brady reacted on thisLong live print media 💚 Farm To People, Michael Robinov, and Anina von Haeften in print today in The New York Times. Crazy! 1,000 words isn't even close to the whole story of the magic happening here.
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Roger Brady reacted on thisRoger Brady reacted on thisAfter 13+ years of bootstrapping, I'm excited to announce Farm To People's first outside investment, $5 million led by Elly Truesdell and Hallie Bonnar of New Fare Partners alongside a list of founders and operators I've admired for a long time, listed below. Read more in yesterday's The New York Times, linked in the comments. Farm to People was never meant to be a different grocery delivery company. It's infrastructure for a food system where a small farm can actually make a living. The Times put it as our ambition, and they're right: a new economy for small farms to succeed. That's what happens when the quality of the farmers market meets the ease of modern e-commerce. From my parents' studio apartment on the Upper West Side to a new 40,000 square foot warehouse coming soon in The Bronx, it's been a helluva ride. Thank you David Robinov for being a pioneer in the natural foods movement since before I was born and for making this all possible. And Anina von Haeften for your partnership and vision every day! To every customer, farmer, maker, driver, packer, buyer, and team member who got us here: thank you. And we're just getting started. If you want to build this with us, we're hiring. It's hard work. If you're ready to make an impact, reach out. Here's the incredible list of investors who share our vision of the future and inspire us: Gary Hirshberg (and Ethan, Alex, Danielle) founder of Stonyfield; Walter Robb former co-CEO of Whole Foods; David Barber of Blue Hill At Stone Barns; Fred Wilson (and Joanne & Josh) founder of Union Square Ventures; Martin Dolfi, Bill Schultz and Whitney Williams from Beliade Consumer Partners; Jean-Francois Jeff Déchant (and Felix Dechant, our COO, who makes FtP run every day); Jeff Sterrett & Jamie Sterrett; Stephen Williamson, John Charles Hanley & Daisy Bowes Williamson; Todd Lachman; Tom Gellert & Andrew Gellert; Sam Slover; Jeff Samberg; Gabi Lewis; and more. Thank you Jacqueline S. for sharing our story with the world.
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Roger Brady reacted on thisRoger Brady reacted on this"What drew me to Ambrook was the mission to help family-run farms and other small businesses be sustainable while staying profitable." But on top of the mission itself, Tobias Kafin was excited to join a team with a pragmatic approach to building American economic and environmental resilience. He's always liked developing tools that make it easier for people to identify issues and understand how to solve them. As an Analytics Engineer on Ambrook's Data team, that means using data to uncover where our customers need more support and improving our platform and services to meet those needs. Toby was previously a data analyst and architect at Farm to People, where he helped bring sustainably grown, regional produce to markets in the New York City area. We're excited to have you, Toby!
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Roger Brady reacted on thisI'm beyond thrilled to be a part of this panel tomorrow with Wayne Wu, Lisa Sugar, and Hannah Dittman! What an honor to be invited. Startup CPG and Daniel Scharff do such great work for small producers and founders, and there will be 100+ awesome brands to connect with. My absolute favorite part of the job!
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Roger Brady reacted on thisRoger Brady reacted on thisGreat produce starts with great conversations with real farmers. 🥬 Our produce team spends real time in the field, working directly with growers across California, staying close to what's coming into season, what's tasting best right now, and what earns a spot on Good Eggs. Daniel Rios recently walked Organic Produce Network through what that looks like day to day, and how those farmer relationships shape what shows up in your basket each week. "We source straight from the farm to our customers, ensuring the produce changes hands as few times as possible—much like if you did the shopping yourself." A shorter supply chain, 98% organic produce, and access to exceptional seasonal products you won’t always find at a traditional grocery store. It’s what makes our produce distinctly Good Eggs and proudly Californian. Read the full feature 👇 https://lnkd.in/g_5jgH4T #FarmToTable #LocalProduce #CaliforniaAgriculture #SustainableFood #GoodEggs
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Roger Brady reacted on thisRoger Brady reacted on this🌟 New Hire Spotlight – July 2026🌟 We’re thrilled to welcome our newest team members! Beth Forster will provide strategic leadership for NCG's Supplier Programs, driving supplier partnerships, strengthening existing initiatives, and advancing emerging business objectives. She will also serve as a member of the Purchasing Department’s leadership group. Beth brings extensive experience in retail and supply chain leadership, with a strong track record of building scalable sourcing models, collaborating with business partners to design and implement innovative supply chain solutions, and delivering financial and operational improvements. #teamncg #jointhecoop #ncg #newhires *We’re continuing to grow, more introductions coming soon!
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Roger Brady liked thisRoger Brady liked thisI used to eat this 3-4 times a week, but within a year, we had to stop selling it. When we launched the Celery Root Noodles with Basil Pesto Gremolata in 2015, it felt like the perfect expression of what we wanted Hungryroot to be. It was beautiful, delicious, packed with nutrition, and unlike anything else on the market. We spiralized fresh celery root into noodles, then paired them with an herby basil pesto gremolata, roasted tomatoes, and parmesan. It turned a humble root vegetable into something people genuinely got excited to eat. But it wasn’t meant to be. Behind the scenes, it was much harder than it looked. Finding celery roots that were the right size for spiralizing wasn't easy, and inconsistent sizing meant more labor and more waste. A couple customers experienced unexpected sensitivities because they had never eaten that much celery in one meal. The product's shelf life was also just too short. It was a tough lesson: some of the best product ideas never become the best products. Now we know that a great product isn't just a great idea. It's an idea that can survive contact with the realities of sourcing, operations, economics, and scale. Today, we still look for ideas that surprise and delight people—but we've learned that the most enduring innovations are the ones that work just as well in a fulfillment center as they do in a photoshoot. What's a product you still miss years after it disappeared?
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Roger Brady reacted on thisRoger Brady reacted on thisRetailer Spotlight: Good Eggs I love Good Eggs - as a customer during my SF days, and even more because when I ran a brand, they were the first retailer to ever give me an on-the-floor "Yes" during my launch at Expo, it was so energizing. Good Eggs loves innovation. They're often first-to-market with emerging brands, bringing their high-end customer base a curated selection of high quality, craft-feeling products that are hard to find elsewhere. Startup CPG community brands on their platform include HEYDOH, Caplansky’s Deli, Philosopher Foods, Unbothered Foods, Paktli Foods, Krack'd Snacks, Growee Foods, Juice Shop, and so many more. Here's to retailers who are on the edge of discovery and give emerging brands a pathway to grow. Big thank you to Ruthie Young and Jordana Fuchs-Chesney and the whole Good Eggs team.
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Dinesh Kumar Saharan
White Bull Global Pvt Ltd • 3K followers
What the U.S. Dietary Guidelines Get Right About Dairy — and What Science Asks Us to Refine The U.S. Dietary Guidelines for Americans consistently include dairy as a core food group in healthy dietary patterns. Milk, yogurt/curd, and cheese are recommended for their contribution of: • High-quality complete protein • Calcium & phosphorus for bone health • Vitamin B12, potassium, and vitamin D From a public-health lens, this inclusion is nutritionally justified. Dairy helps address key nutrient gaps at a population level. On this point, the Guidelines are right: dairy has biological value. Where Policy Nutrition Stops — and Human Biology Begins Dietary guidelines assess foods mainly through nutrient composition tables and population averages. What they do not sufficiently differentiate is food quality and biological integrity. As a result, industrially pasteurised, homogenised dairy and traditional, minimally processed dairy are treated as the same food — despite being biologically different. Pasteurisation: Safety Achievement, Biological Trade-Off Pasteurisation was introduced to reduce infectious risk — and it succeeded. But science shows it also: • Destroys native digestive enzymes • Eliminates natural probiotic bacteria • Alters milk protein and fat structures • Removes immune-modulating compounds What remains is a nutrient-intact but biologically inert product. This helps explain why, despite official dairy inclusion: • Lactose intolerance is widespread • Dairy-related inflammation is common • Gut microbiome imbalance is rising The problem is not dairy — it is how dairy is processed. The Dairy Human Physiology Recognizes For thousands of years, dairy consumption meant: • Fresh or lightly heated milk • Natural fermentation (curd, kefir, buttermilk) • Living microbes and enzymes Traditionally fermented, non-pasteurised dairy: ✔ Improves lactose digestion ✔ Enhances mineral absorption ✔ Supports gut barrier integrity ✔ Produces bioactive peptides & B-vitamins ✔ Is tolerated even by many “lactose-intolerant” individuals Modern research increasingly confirms these outcomes. Conclusion The U.S. Dietary Guidelines are correct in including dairy. Where nutrition science must evolve is discerning the right form of dairy. Dairy inclusion is valid. But biological quality matters more than category labels. The future of nutrition is not dairy elimination — it is dairy discernment.
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Brian Numainville
5K followers
McCaffrey’s Expands in Doylestown With a New Full-Size Market Key Points • New Full-Size Store Planned: McCaffrey's Food Markets plans to open a full-size McCaffrey’s Market in Doylestown, Pennsylvania, with a grand opening anticipated early next year. • New Address and Size: The new store will be located at 73 Old Dublin Pike and will be approximately 51,000 square feet, nearly four times the size of the current Simply Fresh by McCaffrey’s location in Doylestown Borough. • Transition Plan: The existing Simply Fresh market on State Street will remain open during construction and continue serving customers until the new location is ready. • Community Commitment: EVP James J. McCaffrey IV said the company is grateful for the Doylestown community’s support over the past 10 years and remains committed to serving the area long-term, even as it leaves the Borough location. • Operational and Compliance Focus: At The NGA Show, McCaffrey’s IT Director Ben Norton discussed upgrading recordkeeping to comply with the food traceability rule, advising other independents to be proactive. • Current Footprint: Langhorne, Pennsylvania-based McCaffrey’s currently operates eight stores across Pennsylvania and New Jersey. What It Means ✅ A larger-format store signals confidence in local demand: Moving from a small-format site to a 51,000-square-foot market suggests McCaffrey’s sees Doylestown as a long-term growth opportunity. ✅ Keeping the current store open protects loyalty during disruption: Maintaining the State Street Simply Fresh location during construction should help retain shoppers and reduce the typical sales leakage that comes with store transitions. ✅ Scale unlocks a broader value proposition: A full-size market footprint typically enables expanded fresh, prepared foods, and service departments, helping independents compete on experience, not just price. ✅ FSMA 204 readiness is becoming a competitive requirement: McCaffrey’s emphasis on proactive traceability and recordkeeping reflects how compliance capabilities are increasingly tied to operational resilience and supplier expectations. Progressive Grocer | https://lnkd.in/gr7PebM5 #retail #supermarkets
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Vahid Daneshvar
Fard Foodstuff Industry • 9K followers
Opening Prices for U.S. Pistachios – New Season 2025/26 Wonderful Pistachios has officially announced the first prices of the new U.S. crop: 🔹 In-shell Pistachios, 21–25, Extra No. 1 → $9.02/kg ($4.10/lb) 🔹 Golden Hills variety, raw pistachios → $8.47/kg ($3.85/lb) 🔹 Kerman variety, raw pistachios → $8.25/kg ($3.75/lb) 📌 These opening figures serve as a global benchmark, influencing trade across Europe, Asia, and the Middle East. ⸻ 🌍 Impact on Iran’s Pistachio Market The U.S. announcement immediately puts pressure on Iranian exporters: • For standard round varieties, prices above $7.5$ per kg are now unrealistic unless supported by superior kernel quality. (Sizes in Iran is small this year , Fandoghi in average will be 34/36 ) • Green kernels remain the only product with steady, genuine demand, where Iran continues to hold a strong advantage. • Exporters will adjust offers to remain competitive, especially in China, India, Turkey, and the EU. ⸻ 🇨🇳 Why China’s Decision Matters China is the swing buyer in the global pistachio trade: • It is the fastest-growing market, with strong gifting culture and rising middle-class consumption. • Buyers closely compare Iranian vs. U.S. pistachios on price, quality, and logistics. • Political and regulatory factors matter: U.S. pistachios face tariffs, while Iran faces banking and sanction-related barriers. • Because of their large-volume, short-window purchases, Chinese buyers can tip the balance of global prices. 👉 If China steps in strongly, both U.S. and Iranian markets could stabilize. 👉 If China delays or reduces buying, global inventories will weigh on prices for months. ⸻ 🔑 The key question now: Will China step in to stabilize the pistachio market, or will oversupply keep pressure on prices into 2026? Chinese traders are in big hesitation now… #Pistachios #IranianPistachios #trade #Agriculture #Foodindustry #Nuts #Export #Pistachioindustry #Marketinsight #SustainableAgriculture #Foodexport #cropreport #marketupdate #Agritrade #Nutsindustry #Businessgrowth #Globaltrade #Gulfood #Pistachioinshell #pistachiokernel #worldfood #inc #usapistachio #californiapistachio #wonderfulpistachio
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Ilanit Bar-Zeev
Vanilla Vida • 5K followers
Important discussion shared by PeakBridge on ultra-processed foods and the clean-label movement that is growing louder. But one surprising reality is rarely discussed: Most “vanilla flavor” used in food products is not real vanilla. Not because companies don’t want to use it — but because natural vanilla supply has historically been too fragile, volatile, and limited to support global demand. For decades, the industry filled this gap with synthetic flavor systems. If the food industry is truly moving toward cleaner labels and real ingredients, then the ingredient supply chains behind them must evolve as well. At Vanilla Vida, our mission is to help enable that shift by building a scalable and reliable natural vanilla supply chain — combining controlled farming and industrial curing to bring stability to a historically unpredictable crop. #TheVanillaParadox
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Evan McNabb
Allstate • 546 followers
When Kirkland Signature shows up in a category, it’s usually not by accident. Seeing Kirkland launch grass-fed beef sticks feels like a clear signal that beef sticks have officially moved beyond “nice impulse snack” into everyday protein staple territory. Private label doesn’t jump in unless the demand, repeat, and economics are already there — especially at the Costco scale. From a category perspective, this changes the dynamics fast: -Premium cues like grass-fed, high protein, low sugar are now table stakes, not differentiators -The value bar just moved, putting pressure on national brands to justify price and claims -Beef sticks start behaving less like jerky and more like bars, yogurt, or shakes in how shoppers use them The bigger takeaway for me: this is beef sticks growing up as a category. When Costco makes room for it under Kirkland, it’s no longer niche — it’s mainstream. Curious how others are thinking about this shift. Is growth coming more from premiumization, or from private label making the category more accessible? #CategoryManagement #PrivateLabel #Costco #Kirkland #ProteinSnacks #CPG #RetailTrends
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