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I'm a General Partner and investor at Beliade, a venture and growth equity firm that…
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Bill Schultz shared thisExcited to join Naturally New York for the Investor Readiness bootcamp on October 29 to talk fundraising and capital strategy. Hope to see you there.Bill Schultz shared this💼 What are investors and lenders seeing in CPG right now? Let’s take it to the boardroom. Join Naturally New York for “INVESTOR READINESS: What Investors & Lenders Are Seeing in CPG Right Now”, a hands-on bootcamp designed to help founders prepare for today’s capital environment through a series of boardroom-style conversations moderated by investors and lenders. Together, we’ll dive into topics including: 📊 Valuations, resets & down rounds 📁 Building an investor-ready data room 📈 Financial modeling for fundraising 💡 Crafting a high-impact pitch deck 🎯 Investor targeting & pipeline strategy 💬 Practice pitches & live feedback 🤝 Funding opportunities from retailers & distributors 💰 Navigating today’s capital environment Hear directly from experienced investors, lenders, operators, and financial partners as they share what they’re seeing, what they’re looking for, and how brands can approach their next capital raise strategically. Presenting Partners: Bank of America, North Castle Partners, Dwight Funding, Rosenthal Capital Group, Highbeam, Spring, Bags, Propeller Industries, and Pale Blue Dot. 📅 Thursday, October 29th ⏰ 4:00–7:00 pm ET 📍 Bank of America Pavilion RSVP HERE: https://lnkd.in/gp7VdHF3 Note: This event is exclusive to active members of Naturally New York. Registration approval is required to attend. Interested in joining our community? Learn more at https://lnkd.in/dn_gFWGH #NaturallyNewYork #CPG #Fundraising #InvestorReadiness #CPGFounders
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Bill Schultz shared thisLast week we hosted a hundred founders, executives investors and partners at the Beliade Consumer Partners Annual Meeting at Soho House & Co Nashville. The through-line of the day was the future of consumer and retail, and how the modern American shopper is spending across the domains we're actively investing in: ➡️ The Modern Pantry: food & beverage at home ➡️ The Daily Ritual: personal & family care, beauty, & wellness ➡️ The Everyday Kit: everyday apparel built around lifestyle ➡️ The New Storefront: four-wall retail & discovery Thank you to our investors, founders, and partners who joined us. We're grateful for your continued support and excited for what's ahead. Photos: Jordan Powell Beliade: Martin Dolfi, Whitney Williams Sponsors: Embark, Ramp, Carta, SG Credit Partners, Asana Partners, J.P. Morgan Founders & Swag: Rhone, Cotopaxi, Poncho, CURE, Recess, Van Leeuwen Ice Cream, Stone & Skillet, Farm To People, Malbon Golf
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Bill Schultz shared thisProud to back Michael Robinov and the Farm To People team. The farmer’s market, delivered to your door. 13+ years of bootstrapping says a lot about the discipline behind this business. Building the infrastructure that lets small farms make a real living takes hard work. That dedication shows up everywhere from the quality and freshness of their food, to the seamlessness of the customer experience. The team at Beliade Consumer Partners is privileged to be part of this next chapter. Also FtP is hiring, so reach out if you want to be a part of it.Bill Schultz shared thisAfter 13+ years of bootstrapping, I'm excited to announce Farm To People's first outside investment, $5 million led by Elly Truesdell and Hallie Bonnar of New Fare Partners alongside a list of founders and operators I've admired for a long time, listed below. Read more in yesterday's The New York Times, linked in the comments. Farm to People was never meant to be a different grocery delivery company. It's infrastructure for a food system where a small farm can actually make a living. The Times put it as our ambition, and they're right: a new economy for small farms to succeed. That's what happens when the quality of the farmers market meets the ease of modern e-commerce. From my parents' studio apartment on the Upper West Side to a new 40,000 square foot warehouse coming soon in The Bronx, it's been a helluva ride. Thank you David Robinov for being a pioneer in the natural foods movement since before I was born and for making this all possible. And Anina von Haeften for your partnership and vision every day! To every customer, farmer, maker, driver, packer, buyer, and team member who got us here: thank you. And we're just getting started. If you want to build this with us, we're hiring. It's hard work. If you're ready to make an impact, reach out. Here's the incredible list of investors who share our vision of the future and inspire us: Gary Hirshberg (and Ethan, Alex, Danielle) founder of Stonyfield; Walter Robb former co-CEO of Whole Foods; David Barber of Blue Hill At Stone Barns; Fred Wilson (and Joanne & Josh) founder of Union Square Ventures; Martin Dolfi, Bill Schultz and Whitney Williams from Beliade Consumer Partners; Jean-Francois Jeff Déchant (and Felix Dechant, our COO, who makes FtP run every day); Jeff Sterrett & Jamie Sterrett; Stephen Williamson, John Charles Hanley & Daisy Bowes Williamson; Todd Lachman; Tom Gellert & Andrew Gellert; Sam Slover; Jeff Samberg; Gabi Lewis; and more. Thank you Jacqueline S. for sharing our story with the world.
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Bill Schultz shared thisWe backed Stone & Skillet because they make the best English muffins in the game, and because of Cam Meekins. Excited to double down in the Series A with all of these high caliber folks. Cc: Meg Legro Jamie Borteck Adam Grifkin Beliade Consumer Partners BFG Partners supernatural ventures The Angel Group Martin DolfiBill Schultz shared thisStone & Skillet is gearing up for a national push after closing a $5 million Series A round led by BFG Partners. 🥯💰 The Boston-based English muffin maker will use the capital to “aggressively” expand beyond its natural channel stronghold into conventional grocery, mass and foodservice, building on distribution in more than 3,000 doors including Whole Foods and Publix. Investors Beliade Consumer Partners and Supernatural Ventures also joined the round, and longtime advisor Jamie Borteck, former president of Grillo’s Pickles, officially joins the board. With revamped packaging and plans to deepen its West Coast presence, the 12-year-old brand says it has reached critical mass in natural retail — and is preparing for its next growth phase. Read more about Stone & Skillet’s expansion strategy at the link in the first comment below 👇 #FoodNews #CPG #VentureCapital #NaturalFoods #RetailExpansion #FoodEntrepreneurs
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Bill Schultz shared thisThanks to the Startup CPG crew for having me on their Investor Spotlight podcast. Always a treat to talk shop with people who care this much about the category. Thank you Hannah Dittman for the wonderful conversation. Listen: https://lnkd.in/egMptnRaBill Schultz shared thisNew Episode — Investor Spotlight: Bill Schultz, Beliade Consumer Partners Bill spent a decade at Goldman Sachs watching the DTC wave reshape consumer from the outside. Now he's seven years into backing the brands doing the reshaping at Beliade Consumer Partners. Host Hannah Dittman sat down with Bill to get into how early-stage consumer investors actually think — what they underwrite, what they overlook, and what quietly separates the founders who scale from the ones who stall. A few things that stuck: 💡 Know which path you want before you raise. Venture-backed growth and a founder-owned cash business are fundamentally different journeys. 💡 Financial savviness predicts success more than almost anything else. 💡 Contribution margin is the north star. Everything else gets easier when that number is strong. 💡 Build relationships before you have a capital need. The best deals don't start with a pitch deck. Listen here: https://lnkd.in/eq4UrR-s #StartupCPG #CPGPodcast #BeliadeConsumerPartners #InvestorSpotlight #VentureCapital #CPGFounders #Fundraising #ConsumerBrands
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Bill Schultz posted thisBeliade Consumer Partners has 7 portfolio brands exhibiting at Natural Products Expo West next week, an all-time record for us. Come find them (and me) on the floor: ▶️ Little Sesame | Chef-Crafted Hummus | 📍Tues: Fresh Ideas Booth F43, Weds: 12PM at Booth 1441 with Ggiata x Bianco Dinapoli, Thurs: 3-5PM Hall E Booth 5674 with De La Calle Tepache, Yellowbird and Vista Hermosa) ▶️ Mooala | Organic Plant-Based Milk | 📍North Hall Booth N714 ▶️ Stone & Skillet | Handmade Artisanal English Muffins |📍Hall A Booth 874 ▶️ The Good Crisp Company | Good-For-You Potato Chips |📍North Hall Booth N711 ▶️ CURE | Science-Backed Electrolytes |📍North Hall Booth N438 ▶️ Recess | Calming, Functional Beverages |📍 Hall E Booth 5791 ▶️ Van Leeuwen Ice Cream | Artisan-Quality Ice Cream |📍Hall E Booth 5285 If you're attending, let's connect. Drop a comment or DM me. Always looking to meet people building the future of CPG. Excited to see you all out there in Anaheim. #ExpoWest #ExpoWest2026 #NaturalProducts #CPG #BetterForYou #HealthAndWellness #FoodAndBeverage #EmergingBrands CC: Beliade Consumer Partners Martin Dolfi Whitney Williams
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Bill Schultz shared thisHad a blast touring Little Sesame’s new hummus factory in Maryland and spending quality time with the board. Excited about the growth ahead for Nick Wiseman ronen tenne and team. Beliade Consumer Partners
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Bill Schultz shared thisPretty neat video from American Investment Council (AIC) showcasing how we at BELIADE have worked with our fantastic portfolio brands Van Leeuwen Ice Cream and Little Sesame to unlock national scale. Martin Dolfi Whitney Williams Nick Wiseman https://lnkd.in/ecBM_BXaHow Private Equity Helped Little Sesame and Van Leeuwen Grow into National, Beloved Food BrandsHow Private Equity Helped Little Sesame and Van Leeuwen Grow into National, Beloved Food Brands
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Bill Schultz shared thisThe team at BELIADE is pumped for portfolio company Coterie on its definitive agreement to be acquired by Mammoth Brands. We’ve been proud to back Coterie since the company's Seed round in 2020, and to have invested in every round since. It’s been incredible to watch the brand redefine the diapering and baby care category while building a strong connection and trust with modern parents who demand the highest standards of product performance, safety and transparency. Huge congratulations to the entire Coterie team - Frank Yu, Jess Frenchman Jacobs, Grace Weingard, Ankur Goyal, Lindsey Kling, Katherine Swift Todd Donner, David Whitcroft and others. It's an amazing milestone and a testament to your relentless focus on quality and purpose. #cpg #venturecapital #consumerbrands #coterie #beliade https://lnkd.in/d5VF7EbTMammoth Brands Announces Definitive Agreement to Acquire Premium Baby Care Brand CoterieMammoth Brands Announces Definitive Agreement to Acquire Premium Baby Care Brand Coterie
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Bill Schultz liked thisBill Schultz liked thisLooking forward to attending Fintech Meetup Europe next week (Oct 6-8 2026)! Reach out if you want to catch up in Lisbon!
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Bill Schultz liked thisBill Schultz liked thisToday marks an exciting next chapter for Stride Consumer Partners. We are thrilled to announce the final closing of Stride Consumer Fund II with $550MM. The Fund’s investors also include more than two dozen founders and executives with whom we have previously partnered. Steven Berg, Partner at Stride, and Pete Maldonado and Rashid Ali, Co-Founders of Chomps, sat down with John Hyatt from Forbes to discuss how we have collaborated together over the last several years. We founded Stride with a simple belief: exceptional consumer brands are built by exceptional people. Our role is to be the kind of partner who can help talented founders and management teams turn that vision into something enduring. Since launching Stride, we have had the privilege of partnering with an incredible group of founders and teams building beloved consumer brands. We are enormously grateful for their trust, and for everything they continue to teach and inspire in us. Fund II gives us the opportunity to keep doing what we love — finding great consumer brands and services with passionate leaders, rolling up our sleeves alongside them, and supporting their vision to build the next chapter of growth. We are deeply grateful to our existing limited partners for their continued confidence in Stride and delighted to welcome a few new partners to the Stride family. We are equally thankful to our entire team, whose hard work, judgment and commitment to our founders and partner brands made this milestone possible. We also wanted to thank Campbell Lutyens and Latham & Watkins for their continued partnership and support to close Fund II. Thanks also to John Hyatt and the team at Forbes for the opportunity to share our story. We have accomplished a lot together — and we feel like we are just getting started. #Consumer #GrowthEquity #PassionBrands https://lnkd.in/dNSZqVbDFrom Covid-Era Van Pitches To $550 Million: Stride Consumer Partners Closes Fund IIFrom Covid-Era Van Pitches To $550 Million: Stride Consumer Partners Closes Fund II
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Bill Schultz liked thisBill Schultz liked thisLast week, I had the opportunity to return to campus to be part of the Life After Bucknell alumni panel for the next generation of student athletes as they prepare for life beyond college. My four years in Lewisburg were shaped by incredible mentors and friends on the lacrosse field and in the classroom. Every panelist gave fantastic recommendations. I had two suggestions: 1) network relentlessly - alumni, friends from home, even opposing athletes- don’t be shy about reaching out. 2) bring confidence to every interview even if you don’t have the ‘actual’ work experience - being a student-athlete teaches you discipline, time management and how to perform under pressure. These are skills that translate directly into success in almost any job. These characteristics have helped me at Brevan Howard LLC where I deliver the firm, build trust and at times have to perform under pressure. I met a number of impressive men’s lacrosse players and excited to watch them in 2027. Last, I ran the Christy Mathewson stadium stairs which brought me right back to when I was a student athlete many moons ago!
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Bill Schultz liked thisBill Schultz liked thisI’m honored to have been elected to the Outdoor Industry Association Board of Directors. The outdoor industry is navigating a period of incredible change, and I believe deeply in the power of collaboration as we think about what comes next. OIA plays an important role in bringing our industry together to strengthen our businesses, support our communities and help ensure the outdoors continue to thrive for generations to come. Throughout my time at Cotopaxi, I’ve seen firsthand what’s possible when purpose and business strategy work together. I believe we have an opportunity to build a stronger, more resilient outdoor industry while continuing to protect the purpose and values that make this community so special. I’m excited to bring that perspective to the board, learn from an incredible group of leaders and help shape a strong future for our industry. Grateful for the opportunity and excited to get to work.
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