📣 Very proud to announce (alongside a great
The New York Times feature!)
New Fare Partners’ latest investment: we’ve led
Farm To People's first institutional funding round, a $5M financing to support its next chapter of growth. 📣👩🌾
Farm To People is a Brooklyn-based online farmers market connecting consumers directly with local farms and food producers - and after 13 years of disciplined, bootstrapped growth, the business has hit an exciting inflection point with some impressive stats attached:
→ 90% YoY growth
→ 4x revenue growth over the past two years
→ 13,000+ monthly customers across NY, CT & NJ
→ 200+ farm and food partners within 300 miles of NYC
→ < 1% food waste
→ Returns roughly 50 cents of every retail dollar to its producers
What
Michael Robinov and
Anina von Haeften have built sits at an intersection we care about and believe in deeply: better food meeting modern convenience.
Consumers increasingly want to know where their food comes from, eat seasonally and support better food systems - but they also expect flexibility, technology and doorstep delivery.
Farm To People has spent more than a decade figuring out how to deliver both.
We were also fortunate to bring together an incredible group for this round, including
Fred Wilson,
Gary Hirshberg,
Todd Lachman,
Walter Robb, the Williamson family behind Forager Project, and
David Barber.
I’ve known
Michael and watched this company evolve for nearly 13 years. It makes this one especially meaningful - and we couldn’t be more excited about what comes next.
Congratulations to
Michael,
Anina and the entire
Farm To People team.
Read more about it on my
Substack, linked in comments. And their
The New York Times feature!
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